• Leverage Agile principles to expedite product development and launches for private labels B2B, identifying and nurturing upsell and cross-sell opportunities while remaining responsive to evolving market trends and real-time sales data to better serve customer base. • Introduce streamlined reporting mechanisms and in-depth app analysis to effectively collect feedback, evaluate sales performance and gauge the impact of social media marketing strategies, enabling data-driven decisions towards process improvement and automation.• Spearhead efforts to cultivate and strengthen brand identity, boosting online visibility through content creation for press & newsletter releases and interactive engagement on social media.• Act as hands-on contributor to craft comprehensive, repeatable business playbooks, ensuring seamless task management, production oversight, and meticulous coordination of product releases including media outreach campaigns to enhance the overall customer experience.

• Defined development of corporate structure, establishing the company as an industry leader in the design and manufacturing of fashion accessories.• Designed and executed a comprehensive business plan encompassing 5-year revenue projections, robust growth strategies, Key Performance Indicators (KPIs), in-depth market research, and proactive risk assessments, delivering the best possible customer experience.• Conducted SWOT analyses and benchmarked against industry leaders, with a particular emphasis on customer-centric strategies to optimize engagement and satisfaction.• Orchestrated successful new product launches, ensuring they catered to evolving customer needs and preferences.• Oversaw the creation of a transactional website using Magento (pre-Shopify era), including integrations, enhancing the ease of customer interactions and transactions.• Forged strategic connections with local and global suppliers across Asia and Argentina, for the prototyping and manufacturing of high-quality physical products, and the development of digital websites and campaigns that engaged customers effectively.