Sandra Sjölander Email and Phone Number

AVA Medical Group is a leading company that distributes medical equipment to aesthetic clinics in the Nordic region. The role is multifaceted, where I drive strategic initiatives across various areas to promote growth and profitability.I actively participate in various cross-functional projects. One of the most significant initiatives I have been involved in is our rebranding process, which not only entails a new look but also a completely new way of working. Through this effort, I have helped formulate and implement a new brand strategy that has strengthened our position in the market and increased recognition among our customers and partners.I am a strategic partner in the management team, contributing actively with business insights and analyses to support decision-making and drive the company's successes. By taking a holistic view of the company's operations, I strive to continuously maximize value for both the company and its stakeholders.

HBC is a leading aesthetic skincare clinic specializing in advanced and results-oriented treatments, while prioritizing the overall customer experience. We aim to provide our clients with a combination of high-quality treatments and a unique, luxurious service to ensure optimal results and a memorable experience.As the Operations Manager I had the overall responsibility for leading and managing the operations under an entirely new brand and concept. My mission encompassed a wide range of responsibilities, where I was not only involved in shaping and implementing strategies for staffing, marketing, and budgeting but also took on the role of architect behind the clinic's new working methods and digital systems.Building up the clinic from scratch under the new brand meant that I was involved in everything from negotiation processes with suppliers to developing and implementing new work methods and processes for the staff. I worked intensively to create a positive work environment where the team could thrive and grow together.During my time as Operations Manager, we not only acquired and integrated another clinic into our portfolio, but I also managed to triple the clinic's results and increase the staff strength by 100%. This was achieved through a combination of strategic leadership, innovative business practices, and a passion for continuous improvement and development.Being part of this exciting journey has been an incredible experience where I have had the opportunity to challenge myself and grow both professionally and personally.

In this role, my primary focus was on driving profitability and promoting the digitalization and development of the business. I primarily directed my efforts towards a sales company where I had the overarching responsibility for generating growth and increasing profitability.I took the leadership role in digitizing and modernizing the operations by implementing efficient systems and processes. By identifying and implementing innovative solutions, I enabled an entirely new market share and devised practical workplace solutions to introduce a new section within the company.My strategy also involved actively working to improve workplace well-being and productivity by promoting a positive corporate culture and leadership. I led cross-functional project teams to ensure successful implementation of business initiatives and improvement projects.Through proactive customer relations and thorough business analysis, I managed to establish new market shares and contracts, which increased the company's revenue and enhanced its position in the market. My work was characterized by a passion for continuous development and improvement.

Onyx was an established fitness chain with centers in Borås, founded in 1991. Our primary focus was on group training, but we also offered traditional gym services to meet the varied needs of our members.During my time as the head of all facilities at Onyx, I held overall responsibility for a broad range of operations. This included leading and developing the workforce, consisting of 15 full-time employees and approximately 80 part-time employees, where I prioritized the work environment, employee satisfaction, and individual development.In my role, I also had responsibility for marketing and online presence, where I led both small and large-scale campaigns from ideation to execution, collaborating with marketing agencies to drive strategic initiatives. Additionally, I was tasked with business and concept development, creating and implementing new customer offerings and payment methods.Budget management was a central aspect of my role, where I created and monitored budgets on both a monthly and overall basis. I also had a balanced role involving both strategic and operational work, and I enjoyed being involved at all levels of the operation.Upon taking over responsibility for Onyx, I realized the need for change and implemented extensive organizational and customer service changes. I led projects for facility renovations, designed new business and marketing plans, and engaged employees in the change process. It was with pride and a sense of accomplishment that I was part of the decision to sell the business to STC.Following the sale of Onyx, I chose to end my employment.

Onyx was an established fitness chain with centers in Borås, founded in 1991. Our primary focus was on group training, but we also offered traditional gym services to meet the varied needs of our members.In my role as a direct subordinate to the former CEO, I held operational responsibility for several key areas within the business. My work included finance, where I managed accounting, budgeting, and invoice handling to ensure sound and efficient financial operations.I also had personnel responsibility, which involved establishing contracts, scheduling, and conducting certain development discussions to promote staff growth and performance. Additionally, I was involved in planning and implementing competency development initiatives to ensure that our team stayed updated and competitive.In marketing, I led the effort to manage our social media, plan campaigns, and act as the main contact for external agencies. By strategically planning and executing marketing activities, I contributed to increasing the company's visibility and success in the market.

During my studies in economics, I worked part-time as a skincare therapist at Ciluette City Spa. My main focus was on performing result-oriented facial and body treatments and creating a holistic experience for our clients.I worked with well-established brands such as Dermalogica, Elizabeth Arden PRO, Bliss, and Bare Minerals to deliver high-quality treatments and results to our clients.As part of the Nordic Choice family, Ciluette City Spa had the opportunity to create and manage campaigns and offers based on customer needs and demand. I was involved in developing and implementing these campaigns to ensure an attractive and competitive offering profile for our spa business.

During my time at LenHud in Borås, I worked full-time as a skincare therapist, with a primary focus on delivering result-oriented facial treatments and driving sales of our products and services.I had the privilege of working with brands such as Bioline, Comfort Zone, and Medik8, which allowed me to offer high-quality treatments and products to our clients.At LenHud, the work was goal-oriented, and there were clear expectations for each therapist, which suited me well. I learned the importance of working towards clear goals, maintaining composure in stressful situations, and quickly assessing and analyzing a person's needs to provide the best possible service.My time at LenHud was a valuable learning experience, and I took away lessons such as maintaining a high level of service and remaining calm in all situations.I chose to end my employment at LenHud because I decided to pursue my studies in economics.