Sandra Soares Email & Phone Number

Matosinhos, Pt

Porto, Portugal

📌 Responsible for planning, handling and growing the group's social media accounts.📌 Plan and execute PR and media campaigns by maintaining existing relations with Gaming media partners and acquiring new ones as required.📌 Execute brand media advertising and employer branding plans, together with the people department.📌 Work together with the copywriter to manage and execute a consistent content strategy to be distributed across brand news pages, social media pages, email… Show more 📌 Responsible for planning, handling and growing the group's social media accounts.📌 Plan and execute PR and media campaigns by maintaining existing relations with Gaming media partners and acquiring new ones as required.📌 Execute brand media advertising and employer branding plans, together with the people department.📌 Work together with the copywriter to manage and execute a consistent content strategy to be distributed across brand news pages, social media pages, email newsletters & more.📌 Together with the Head of Marketing, build and execute the company's marketing strategy.📌 Prepare weekly and monthly reports on the overall marketing team's performance by working together with all the stakeholders.📌 Create SOPs for social media, PR, media, website, news marketing operations.📌 Support the day-to-day execution and optimisation of marketing activities across the group. Show less

Porto, Portugal

📌 Planning content for different social media channels and using industry-leading tools such as Hootsuite and Brandwatch to dive deep and report on social media metrics 📌 Implementing and measuring organic and paid campaigns📌 Doing creative content ideation from everything from banner ads to campaign planning through to execution alongside design📌 Monitoring SEO performance, planning keywords, and improving on-site content in order to optimize SERP rankings using… Show more 📌 Planning content for different social media channels and using industry-leading tools such as Hootsuite and Brandwatch to dive deep and report on social media metrics 📌 Implementing and measuring organic and paid campaigns📌 Doing creative content ideation from everything from banner ads to campaign planning through to execution alongside design📌 Monitoring SEO performance, planning keywords, and improving on-site content in order to optimize SERP rankings using industry-leading tools such as SemRush📌 Helping to execute a wider communications strategy through social, email marketing, paid ads, organic content, and more📌 Working closely with marketing and commercial teams on partner and IP marketing campaigns📌 Managing all Play'n GO website content translations Show less

Sliema, Malta

📌 Lead all Marketing activities for the LATAM markets, incl. strategy, budget management, and reporting, in close cooperation with the Country Manager📌 Project-lead ad-hoc projects and activations incl. global campaigns, using project management tools📌 Act as first point of contact between the country teams and the acquisitions and operation teams, closely monitoring and reporting on the affiliation strategy and performance for markets assigned.📌 Form close working relationships… Show more 📌 Lead all Marketing activities for the LATAM markets, incl. strategy, budget management, and reporting, in close cooperation with the Country Manager📌 Project-lead ad-hoc projects and activations incl. global campaigns, using project management tools📌 Act as first point of contact between the country teams and the acquisitions and operation teams, closely monitoring and reporting on the affiliation strategy and performance for markets assigned.📌 Form close working relationships between the country teams and the other various global teams based in Malta that work on the assigned markets, incl. Online Acquisition, CRM, Product, KAM, /Studio, SEO / Content, Customer Support, Outbound, AML, etc. and ensure that tasks are being completed, the highest possible customer experience is achieved and a high level of communication is maintained📌 Work across the full player/user journey, establishing effective continuous improvement initiatives to drive acquisition and conversion efficiency, player onboarding & retention📌 Visit trade shows and fairs & maintain relationships with external vendors etc. to gather information on the latest casino & sports betting technologies and trends and communicate those internally📌 Review and approve content & Marketing material, incl. copy and creatives📌 Carry out competitor analysis and benchmarking from time to time📌 Support the Country Manager in new brand launches/ new responsibilities incl. the launch new brands as well as help on all existing brands📌 Report on results, performance, and challenges on a regular (weekly/monthly) basis.📌 Responsible for building and developing relationships as well as acquiring new partners Show less

Sliema, Malta

📌 Representing the LATAM markets (Brazil, Peru, and Chile) from a content perspective and ensuring branded direction is followed📌 Producing content in Portuguese and Spanish for campaigns and product-related texts📌 Monitoring LeoVegas performance in these markets by liaising with the country manager to leverage efforts in an efficient and scalable manner📌 Using SEO tools and best practices to research and enhance on-site content📌 Conducting competitor analysis for the… Show more 📌 Representing the LATAM markets (Brazil, Peru, and Chile) from a content perspective and ensuring branded direction is followed📌 Producing content in Portuguese and Spanish for campaigns and product-related texts📌 Monitoring LeoVegas performance in these markets by liaising with the country manager to leverage efforts in an efficient and scalable manner📌 Using SEO tools and best practices to research and enhance on-site content📌 Conducting competitor analysis for the market landscape📌 Extra responsibilities as a Senior: Leading projects related to New Markets (preparing the launch of new brands or new markets from a content perspective) and to Legal & Compliance by leading small teams Show less

Lija, Malta

📌 Working with multiple key clients and suppliers part of the agency portfolio (FRANKS, Corinthia Hotels, Romano Cassar, Caffe Cordina, Air Malta, Bay Street, AX Holdings, and Melita)📌 Managing timing plans and cost estimates📌 Managing marketing projects from brief to rollout, ensuring that we hit deadlines and budgets, and making sure that clients are happy📌 Juggling multiple projects whilst liaising with clients and internal colleagues (Graphic Designers and IT)

Marsa, Malta

📌 Develop and implement marketing plans and strategies📌 Evaluate brand performance and marketing campaigns📌 Compile, monitor, and analyze market-related information, sales trends, and other data📌 Discuss business ideas and opportunities with suppliers from around the world📌 Propose innovative ways of promoting our brands📌 Generate and present creative briefs 📌 Manage the production and distribution of marketing materials📌 Responsible for internationally… Show more 📌 Develop and implement marketing plans and strategies📌 Evaluate brand performance and marketing campaigns📌 Compile, monitor, and analyze market-related information, sales trends, and other data📌 Discuss business ideas and opportunities with suppliers from around the world📌 Propose innovative ways of promoting our brands📌 Generate and present creative briefs 📌 Manage the production and distribution of marketing materials📌 Responsible for internationally famous brands like Cadbury, Milka, innocent, Philadelphia, Kerrygold, Leerdammer, Zott Jogobella, Florette, etc. Show less

St. Julians, Malta

📌 Handling agent bookings, quotations and reservations for Spain and Germany for all EC Centres around the world📌 Acting as a go-between for partner agents and EC Centres📌 Checking availability for courses, accommodation, and other special requests📌 Handling visa applications📌 Following up on students’ arrival details📌 Handling customer complaints

Master'S Degree, Tourism And Business Development, Final Grade: 18/20 - 🎖️ Merit Scholarship

📖 New Tourism Products Research and Development 📖 International Tourism Business 📖 Financing and Investment 📖 Innovation Policy.

Bachelor'S Degree, Communication Sciences: Journalism, Pr And Marketing

📖 Communication Techniques and Strategies 📖 Contemporary World History 📖 Theories of Mass Media 📖 Introduction to Economics 📖 Media.