Sandra Spiro Email & Phone Number

• Responsible to turn-key print and interactive advertising and marketing solutions.• Establishing and maintaining customer relationships to understand their creative needs and to deliver creative that is on target, on budget and on schedule.• Responsible for creative concepts, design direction, art direction, copy direction, and presentation to client teams. • Responsible for coordination with sales, customer representatives and external vendors.• Responsible for managing budgets, resources and schedules for multiple open projects.• Sourcing, directing and managing freelance designers and writers, matching individual talents best suited to the project at hand.• Hands-on creative director, graphic designer and writer, using Adobe Creative Suite and MS Office applications.

Fort Myers, Florida, Us

• Provided overall leadership, strategy development, execution, and management of all marketing initiatives and programs across five Seagate Development Group brands.• Translated marketing objectives into creative strategies and action-plans for each Seagate Development Group division.• Developed strategies and schedules for advertising, media placement, event marketing, public relations, and social media content.• Produced various marketing deliverables, developed the new Theory Design website with e-commerce back-end capability.• Developed vendor relationships and negotiated contracts.

Fort Myers, Fl, Us

Robb & Stucky International, June 2012 – Present Fort Myers, FLRobb & Stucky is a luxury home furnishings retailer that was revitalized under new ownership and executive leadership in 2012. With a growth plan to open 10 showrooms in 10 years, R&S is now the fastest growing high-end furniture brand and employees more professional interior designers than any other company in the state of Florida.Director of Marketing and Advertising• Provide overall leadership, strategy development, execution, and management of all R&S marketing and advertising initiatives and programs, on time and on budget.• Translate marketing objectives into creative strategies, designs and action plans for B to B and B to C customers.• Marketing function includes developing strategies for event and cause marketing, public relations, social media, advertising, promotions, and media placement.• Advertising function includes development and production of all creative, including TV, print, ROP, outdoor, visual merchandising, digital, and fleet graphics. Plus, creative direct and art direct all related photo shoots, video production and post production.• Hire, direct, train, mentor, and appraise marketing personnel, including copywriter, graphic designer, and video artist.• Develop vendor relationships, and negotiate contracts to maximize value.

Fort Myers, Fl, Us

Plano, Tx, Us

c3 Premedia Solutions, Inc., 2004 – 2011 Dallas, TX, Eden Prairie, MNc3 is a graphics service provider, with an experienced team of marketing, advertising, and creative professionals delivering world-class solutions for retail, branding, and packaging.Director of Creative Services• Hands-on creative director, art director, graphic designer, copywriter, and production director.• Established and maintained client relationships, defining their creative needs, and delivered turn-key print and interactive advertising and marketing solutions, on target, on budget, and on schedule.• Presented creative concepts, design direction, art direction, and copy direction to client teams.• Coordinated with sales team, customer representatives, and external vendors.• Developed and managed budgets, resources, and schedules for multiple open projects from start to finish.• Sourced, directed and managed any necessary freelance designers and writers, matching individual talents best suited to the project at hand.

Sussex, Wi, Us

Vertis, Inc., 1999 – 2004 Dallas, TXVertis is a global provider of vertically integrated marketing and advertising solutions fueled by customer-focused technology. ZOOM 180 was the creative solutions group for Vertis, Inc., delivering solutions for retail, branding, packaging, motion media and web/interactive.Director of Creative Services – ZOOM 180• Responsibilities as Director of Creative Services were essentially the same as with c3 Premedia above, with the exception of additionally managing an in-house staff of 19. ZOOM 180 staff consisted of: creative directors, art directors, designers, illustrators, writers, video editors, production artists, project coordinators, and quality control.

Mooresville, Nc, Us

Lowe’s Companies, Inc., 1992 – 1998 North Wilkesboro, NCThe world’s second largest home improvement retailer. At time of employment, over 470 stores with annual sales exceeding $10 billion, annual advertising budget exceeding $300 million.Design Team Manager• Conceptualized, art directed, and produced all print including catalogs, tabs, ROP, magazine, and direct mail.• Managed and leveraged workload across design team and freelance base.• Produced production schedules, subdivided into daily tasks and trafficked work-flow.• Managed vendor relationship with Adplex, Greesnboro for over-flow production work.