Sandra Stengel Email & Phone Number

Mount Morris, IL, US

Proven business leader with particular strength in branding, communications, marketing strategies and project management. Experience in business-to-business and consumer marketing in several sectors and industries including manufacturing, publishing, non-profit, healthcare, and agriculture.

Oregon, IL

Led team in producing creative, brand-appropriate projects supporting all aspects of product promotion, communications and corporate image in various distribution channels including dealer-direct, distributor, retail, OEM, and government. Developed and implemented branding, marketing and communications strategies, including expansion into international.

Oregon, IL

Freeport, Illinois, United States

• Account management for a full-service marketing/advertising agency. Responsible for developing and managing major agency accounts plus generating new business through account development. Work with clients to determine.
• Small business management, planning, budgeting
• Internal and external communications
• Promotion planning/coordination
• Product sales and new business development
• Event planning/coordination

Managed communications, sales promotions, and new product launch materials for three business divisions. Managed corporate advertising and dealer co-op advertising programs. Produced successful sales program resulting in a 20% increase in sales and increased market share. Managed lead fulfillment and merchandising programs, resulting in reduced corporate.

Wrote advertising, direct mail and brochure copy, newsletters, and marketing proposals for clients ranging from a manufacturer to an environmental conservationist. Worked primarily fo a marketing and communications firm, Velasco & Associates, writing, helping to develop new business, and representing them on prospective and current client presentations.

Dixon, Illinois, United States

Responsible for sales promotion department which supported distributors and sales staff in developing brand recognition through trade shows, promotional programs and marketing plans. Designed and implemented new programs, revised existing programs to provide consistent marketing message and increase revenue. Managed presentation and exhibition of products.

Rockford, Illinois, United States

As Membership and Customer Service Manager, 1997-1999, was responsible for member and customer service initiatives, budget management, development and implementation of strategic plans focused on member growth and retention. As Marketing Communications Coordinator, 1996-1997, managed international corporate trade show program, developed and executed.