Sandra Suarez Email & Phone Number

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

Media planner on the Financial Services team, supporting four Sales Partners through pre- and post- sale process of a digital media campaign.

New York, NY, US

Associate Media Planner specializing in the Financial Services Digital Advertising Team

New York, New York, US

• Assisted internal quantitative research through data collection and presentation analysis
• Supervise junior interns and map information sources of daily stock write-ups into an internally developed classification method

St. Louis, MO, US

St. Louis, MO, US

St. Louis, MO, US

• Verified identification of student test takers and relayed information from professors to students about exams
• Supervise, monitor and distribute testing material to students with learning disabilities in accordance to their personal accommodations

New York, NY, US

• Utilized Excel to create and maintain media plan flowcharts, insertion orders, and authorizations-to-buy for advertising initiatives of all 10+ branches of New York Presbyterian Hospital (NYP)
• Maintained a multimillion-dollar media budget through media spend summaries; compiled weekly and monthly recaps of current media running in television, radio, print, and out-of-home (OOH) formats to reflect NYP’s.
• Compiled daily positing reports to monitor proper placement and quality of all print advertisements during campaign runtime
• Spearheaded and developed a local media plan to raise awareness for a new OBGYN Clinic through targeted placements in local media and OOH formats based on market research and industry/competitor analysis

New York, NY, US

• Conducted industry research and competitor analysis to support new business pitches
• Monitored daily news and analyzed industry trends to help key clients in the financial sector including CFA Institute, American Express, and Prudential, stay on top of latest news in Hong Kong and. The Greater Bay Area
• Assisted on-site at Huawei’s latest P30 phone launch, which was attended by more than 200 journalists, to manage the press, and developed pre- and post-event. Materials including press releases and coverage reports
• Drafted Facebook posts, analyzed social media engagement, and complied social media monitoring reports for The Hong Kong Jockey Club, one of Hong Kong’s most prominent institutions
• Identified speaking opportunities in the Asia-Pacific region for senior executives

Stamford, CT, US

• Implemented online marketing campaigns, through paid search and social, by developing and testing varied copy for 5 campaigns across all social media accounts (LinkedIn, Facebook, Twitter, and Instagram)
• Created social copy to promote the weekly CEO blog and press releases across social media platforms including using Instagram stories that drove 23% increase in traffic
• Wrote an executive summary to revamp the YouTube channel by reorganizing 1000 videos into playlists and creating descriptions to direct traffic to main webpage
• Boosted traffic by developing personalized social content for more than 250 pages within the main website to drive SEO with the help of Google Analytics
• Researched daily health news articles and compiled a daily editorial with personalized tweets for each article
• With a team of three, researched, developed, and presented to the board a preparedness plan for weather related disasters in Asia and Eurasia

Tutoring local students in Math, Writing, and Reading. I primarily focused on elementary school children who struggled with time management and completing their homework tasks for the week. I taught basic math skills such as multiplication tables and fractions and worked on reading comprehension.

• Instructed over 900 students with a team of five tutors for two weeks in English and explained American culture in an immersive English Language Academy in China through games and group exercises to elementary school.
• Organized 30 groups of 30 kids and worked alongside each group for up to 7 hours a day to teach the rules, in both English and Chinese, of American sports and facilitate the games

• Planned appointments, addressed phone calls, ensured positive customer experience by addressing customer inquires
• Revamped the Facebook page by writing a blog post every day each week for 3 months and optimized the Search Engine Optimization by adding alt-text and keywordsRevamped the Facebook page by writing a blog post every day.

Rye, NY, US

• Collaborated with the marketing department to plan multiple events simultaneously for Today Media including networking, cold calls, email outreach, designing and distributing promotional materials
• Promoted and publicized our Best of Westchester event with 4 other employees to over 500 vendors in the local community, and coordinated their participation in a showcase of the best available food services selected by.
• Gathered information about vendors for future events, analyzed data tables, maintained database of clients, and wrote follow up emails providing further participatory steps
• Managed 4 social media accounts using inbound marketing techniques, increasing the magazines online presence by growing LinkedIn followers by 10%, Facebook engagement by 15%, Twitter followers by 8%

Bsba, Double Major In Marketing And Healthcare Management

High School Diploma