I bring to the table 15 years of outstanding marketing experience and accomplishments, more than 8 years of senior management experience a& a rigorously quantitative education in economics from Rensselaer Polytechnic Institute. As a creative, driven, and visionary leader known for breakthrough results, I possess a range of knowledge and qualifications that has allowed me to be an integral part of the success and growth of several companies spanning a wide range of industries.My expertise lies in successfully conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion. I possess a deep understanding of product development, market research, international relations, strategic relationships, negotiations and social media management. Taking command of an operation or project, then guiding it to new performance levels, is my greatest strength. I have the capacity to see a multi-faceted project from conception through completion within budget and on time. Throughout the project I coach and mentor my team; leading, challenging and motivating them to continually deliver the best possible outcomes. Using a wide variety of metrics and analytics, I measure each campaign’s efficacy while balancing to look at the whole picture of the entire marketing plan. I use these findings to constantly shape and grow within the marketing strategy increasing the ROI.My economics education accelerated my marketing knowledge base through studying behavioral economics, data science and risk evaluation. Behavioral economics offers keen insight into consumers’ decisions, heuristics and biases. Through data analytics, I have the necessary skills to help answer the biggest business questions using well thought out and data driven insights. I have experience in managing and analyzing large sets of data, maintaining data integrity and being a thought partner in a quickly changing environment.