Sandra Harrison Email & Phone Number

Yarmouth Port, Massachusetts, United States

Sequentially served as a Chapter Key Advisor, Volunteer Task Force member, Foundation Communications Committee member, and Alumna Ambassador. Each position required time management, collaboration, and conceptualization in each respective role. The Foundation Communications Committee position holds responsibilities in fundraising, marketing, copywriting, and advertising for Leadership Conferences, Conventions, and Foundation campaigns.

Oversaw all marketing endeavors as a one-person marketing department from 2019-2022; grew the firm’s presence, which created the need for additional marketing staff. My title was adjusted from Marketing Administrator to Marketing Manager in the department expansion. Exceeded expectations for digital and print marketing campaigns; these strategies focused on customer lifecycle marketing and keeping the end-user in mind. Created content and collateral for various digital channels and mediums; maintained and revitalized brand assets as the firm expanded. • Collaborated with senior firm leadership for the development of marketing strategy, business goals, and requests for proposal submissions• Increased efficiency by designing content and brand assets for multiple marketing touchpoints• Conceptualized, developed, designed, and executed graphic and visual design projects• Forecasted, planned, and managed the marketing budget and its’ line items• Negotiated advertising and marketing vendor contracts• Created and executed strategies for numerous digital marketing campaigns• Strategized and scheduled advertising campaigns; designed print advertisement collateral• Designed email marketing campaigns to assist with client acquisition, retention, and development• Heightened the firm’s presence in the community through sponsorship opportunities• Strengthened social media following and engagement, website traffic, and SEO performance; avid content creation and campaign analysis contributed to the significant growth• Increased SEO performance by 50% through website management and content creation• Spearheaded the redesign of the website; utilizing UX/UI, user-centered interactiondesign, and SEO best practices• Coordinated and scheduled all project photoshoots; delegated North Shore on-site photography andmanaged Cape Cod photoshoots• Designed brand assets and marketing collateral, tailored presentations to potential clients and business development prospects

Chatham, Massachusetts

Excelled in lead management and providing office management support for the Cape Cod office and marketing firmwide. Expeditiously acquired additional graphic design and marketing responsibilities and was promoted to a newly created position.• Managed and completed intakes of incoming leads; evaluated projects for the firm• Scheduled appointments for potential customers for Senior Project Managers (SPM) and the Associate Principal (AP)• Tracked and maintained lead database and contact system• Created and compiled collateral for the proposal; proofread SPM and AP proposals• Corresponded with clients and staff to overcome challenges and seek opportunities, to provide a seamless customer experience• Provided office support to architects and interior designers; trained new hires• Assisted with talent acquisition and candidate screening• Coordinated various office and marketing projects; multitasked to meet deadlines

Hyannis, Massachusetts

Served in three roles for the retail channel (Assistant Manager, Store Manager, & Sales Consultant), leveraging different skill sets, including business development and project management expertise, to surpass sales goals.▪ Summit Winner▪ Business Certified

Exceeded internship expectations and achieved the Marketing Assistant position to the Director of Marketing, Events, and Custom Publications. Responsibilities included event management, marketing, advertising, social media, and administrative tasks.• Created print and digital content for the Cape Cod Life Food & Wine Festival; this led to sold-out vendor participation and event attendance• Developed content for the website, social media, email marketing, and print materials

Master Of Arts - Ma, Mass Communications, Digital Strategy

Relevant Coursework: ▪ User Experience (UX) Theory & Research ▪ Search & Display Advertising ▪ Social Media Advertising for Conversions ▪.

Graduate Certificate, Web Design And Online Communications

Relevant Coursework: ▪ Corporate & Brand Identity ▪ Digital Imagery in Web Design ▪ Web Design Principles

Bachelor Of Science - Bs, Communications Media (Video, Graphic Design, & Professional Communications)

Activities and Societies: Phi Sigma Sigma, Lambda Pi Eta Honor Society, Order of Omega Honor Society, Programs Committee, Resident.

Diploma

Activities and Societies: National Honor Society, Student Advisory Committee to the School Committee, Media Production, Oakmonitor.

Education record

Relevant Coursework: ▪ Corporate Social Responsibility and Business Law