Sandra Ferguson work email
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Sandra Ferguson personal email
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Sandra Ferguson is a Founder and CEO RIFF HAUS at Riff Haus. She possess expertise in start ups, entrepreneurship, strategic planning, product development, iot and 5 more skills. She is proficient in French. Colleagues describe her as "Sandra is a force of nature! As co-founder and CEO of Soofa, she introduced ingenious new tech into the world and brought on a slate of top tier partners and investors to make Soofa a vital experience for cities and citizens across the U.S. When I took on the Soofa CEO role, she was a patient and thoughtful coach and mentor, for which I am forever grateful - all as she continued to apply her grit and hustle to grow Soofa’s footprint via innovative partnerships as VP Business Development. If it can be done, Sandra will make it happen!", "Sandra hired me at Soofa as one of the first employees following the company's launch out of the Media Lab. We worked side by side for over 5 years, and, through Sandra's leadership, we brought multiple products to market with complex and diverse customers - municipalities like the City of New York, institutional real estate owners, advertising agencies, and advertising partners ranging from small businesses to the fortune 500. Sandra is a customer obsessed and product led founder and CEO with an uncanny ability to uncover problems that our products were able to solve, then assemble the teams and prioritize resources to do so. What I've learned the most from Sandra during our time working together is how to partner with customers in a product led way to build solutions that solve real problems.", and "I was lucky to work with Sandra at Soofa early in my career, where I learned so much through the example of her fearless leadership and constant drive to innovate. Her ability to motivate and energize the team was unmatched. She also infuses her creative vision into every project she takes on, and manages to balance it with a remarkable business intuition. Most importantly, she invested in every person on the team and acted as a mentor to several of us. I hope to work with her again!"
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Founder And Ceo Riff HausRiff HausCambridge, Ma, Us
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Founder & Creative DirectorKarlaah Jun 2023 - Present- Designed and produced bespoke haute couture garments, catering to high-profile clients and private commissions.- Crafted intricate, one-of-a-kind pieces with a strong focus on luxurious fabrics, innovative design techniques, and meticulous craftsmanship in collaboration with NY based couturist.- Collaborated closely with clients to bring their vision to life, from concept sketches to final fittings, ensuring a personalized and couture-level experience.- Presented designs in a gallery setting, blending art and fashion to create pieces that transcend traditional couture and embody modern elegance.- Specialized in fusing historical inspiration with cutting-edge design, incorporating elements such as 3D printing and laser cutting into haute couture garments to offer unique, avant-garde collections.
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Founder & CeoDaddy&Me Oct 2022 - Present- Launched an educational kids' product brand focused on Montessori-inspired learning tools, currently sold on Amazon.- Co-developed and brought to market an educational product FOODS i EAT recipe cards, designed to engage both parents and children in fun, hands-on cooking activities.- Led all aspects of product development, from concept to design, manufacturing, and distribution, ensuring a high-quality, educational, and engaging product.- Built and executed a robust go-to-market strategy that included influencer marketing and affiliate partnerships to drive product visibility and sales growth.- Established a strong presence on Amazon, managing product listings, optimizing for SEO, and leveraging Amazon’s marketing tools to maximize reach and conversion.- Spearheaded partnerships with affiliate marketers, influencers, and bloggers to promote the brand, resulting in a steady increase in both traffic and sales.- Engaged in continuous product innovation, informed by customer feedback, to expand the product line and cater to the growing demand for Montessori-based learning products. -
Co-Founder & Vp Business DevelopmentSoofa Jun 2021 - Oct 2022Cambridge, Ma, Us- Led business development efforts, focusing on selling Soofa Digital’s digital out-of-home (DOOH) inventory by securing partnerships with major OOH companies, including InSite Media and other national players.- Drove auditing process with Geopath for all Soofa inventory and implemented internal admin tool with API hooks to other vendors. - Negotiated and structured partnerships with municipalities, media companies, and private real estate developers to deploy Soofa Signs in urban environments, enhancing communication platforms for both brands and city governments.- Developed a title sponsorship product, securing significant national advertisers and sponsors to cover deployment costs, reduce payback periods, and generate recurring revenue streams.Worked closely with marketing, product, and sales teams to create value propositions tailored to the OOH industry, showcasing the sustainability and data-driven advantages of Soofa’s digital signage.- Played a key role in Soofa’s overall growth strategy by identifying new market opportunities, forging high-value relationships, and positioning Soofa as a leader in smart city and sustainable urban communication technologies. -
Co-Founder & CeoSoofa May 2014 - Jun 2021Cambridge, Ma, Us- Co-founded Soofa, a smart city technology startup from MIT Media Lab, developing solar-powered, digital outdoor signage to create sustainable and innovative communication platforms in urban environments.- Led all aspects of company growth and strategy, overseeing product development, go-to-market execution, and business operations, growing the company to operate across 41 U.S. cities.- Pioneered the launch of Soofa Digital, a nationwide digital-out-of-home (DOOH) advertising network, offering data-driven, sustainable urban signage solutions for local governments and brands.- Secured high-profile partnerships with Fortune 500 companies, including Verizon and E-Ink, to drive the evolution of Soofa’s product offerings and expand market reach.- Spearheaded sponsorship deals, including securing a title sponsor to cover upfront costs and accelerate payback periods for Soofa Sign deployments.- Raised over $10M in venture capital funding, positioning Soofa as a leader in smart city innovation and digital outdoor advertising.- Garnered national recognition, including a photo op with President Obama at the White House Maker Faire, highlighting Soofa’s contribution to green technology and urban sustainability.- Fostered a collaborative team culture focused on rapid innovation, customer-centric design, and long-term growth in the emerging smart city technology sector.
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MentorUrban-X May 2016 - Apr 2022Brooklyn, New York, Us -
Core Venture PartnerUnderscore Vc Jan 2019 - Dec 2021Boston, Ma, UsUnderscore Core Community member empowered to invest with Underscore VC. -
AdvisorMillion Feb 2019 - Feb 2021Killington, Vermont, UsMarketing infrastructure for the sports 2.0 ecosystem. -
Research On Persuasive Urban MobilityMit Media Lab Jan 2012 - Oct 2014Cambridge, Massachusetts, Us -
Consulting Design StrategistAustrian Institute Of Technology Jan 2013 - Jan 2014Vienna, Wien , At -
International Markets PracticeKpmg Nov 2010 - Feb 2012New York, Ny, Us -
Consulting Project On E-MobilityVattenfall Sep 2009 - Jun 2010Solna, Stockholm, Se
Sandra Ferguson Skills
Sandra Ferguson Education Details
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Massachusetts Institute Of TechnologyArts & Science -
Massachusetts College Of Art And DesignFashion Design
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Universität Der Künste BerlinCommunication In Social And Economic Contexts
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Universität Der Künste BerlinStrategic Communication And Planning
Frequently Asked Questions about Sandra Ferguson
What company does Sandra Ferguson work for?
Sandra Ferguson works for Riff Haus
What is Sandra Ferguson's role at the current company?
Sandra Ferguson's current role is Founder and CEO RIFF HAUS.
What is Sandra Ferguson's email address?
Sandra Ferguson's email address is sa****@****oofa.co
What is Sandra Ferguson's direct phone number?
Sandra Ferguson's direct phone number is (908) 295*****
What schools did Sandra Ferguson attend?
Sandra Ferguson attended Massachusetts Institute Of Technology, Massachusetts College Of Art And Design, Universität Der Künste Berlin, Universität Der Künste Berlin.
What skills is Sandra Ferguson known for?
Sandra Ferguson has skills like Start Ups, Entrepreneurship, Strategic Planning, Product Development, Iot, Strategic Partnerships, Business Development, Strategy, Marketing, Service Design.
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