Sandra Xia Email & Phone Number

Hangzhou, Zhejiang, China

• Integrated Marketing. Responsible for product promotions, events proposal, and execution including online and offline for overseas markets• Manage all corporate marketing collaterals, both online and offline• Establish and manage the marketing brand communications, to promote awareness for the ZOOMAX and ACESIGHT brands and contribute to their growth in the global market• Liaise with R&D and business line leaders to drive strategy for targeted markets and collaborates as needed

Hangzhou

• Responsible for 3 major trade shows per year with creative solutions.• Work with in-house designers and outsourcing agencies to develop marketing materials such as the advertisement, videos, marketing literatures• Maintain online brand and product campaigns to raise brand awareness, such as the “Better Vision” Donation Program• Manage external suppliers and ensuring marketing budgets are met

Shenzhen, Guangdong, China

• Convey marketing strategies into trade Show evaluation, planning, management, and offline events organizing• Drove company brand awareness through Events and digital channels to strengthen brand proposition• Coordinate advertising, marketing communications, and public relations efforts

Shenzhen

• Trade Show evaluation, planning, management, and offline events implementation• Advertisements project executive. Directed printed advertisements for AsiaInpection in Hong Kong International Airport• Website analysis using SiteCatalyst. Review and improve tracking integrity• Contents marketing including Social media, Baidu, Alibaba, global sources online platform• Organized filming for the corporation video and optimized the screening of filming locations, simplified the process and made a big progress in efficiency

Hangzhou, Zhejiang, China

• Produce marketing communications material, such as product sheets, company brochures• Enforce brand and corporate messaging guidelines across the company's print and electronic publications

Master'S Degree, Information Technology In Education

Activities and Societies: China Study SocietyVice president of the China Study Society: HKU 2009 - 2010

Bachelor'S Degree, Chinese Language And Literature, 3.71/4

Activities and Societies: Reporter and editor in News Center: ZUCC 2005 - 2008Reporter and Editor in Campus News Center

Mass Communication/Media Studies

Major in Film, Sound and Video