Experiential marketing agency specializing in mobile activations, tours, and pop-ups

-Lead the end-to-end ideation, planning, and execution of various events and activations, including branded experiential activations, virtual events, trade shows, retreats, corporate buyouts, charity fundraisers, multicity event tours, pop-up shops, new product launches, and private events. Develop and implement comprehensive event strategies that align with clients' objectives, ensuring seamless execution and exceptional attendee experiences-Collaborate closely with clients to develop 360 experiential marketing campaigns that increase sales, brand awareness, and customer loyalty. Utilize insights from consumer behavior and industry trends to tailor campaigns that resonate with target audiences, resulting in successful outcomes for clients -Manage overall team for clients, maintaining all relationships with vendors, suppliers, venues, and agencies. Ensure that all stakeholders are aligned with the event strategy and timeline, resulting in smooth execution and exceeding client expectations.-Curate events and activations in various industries, including Health & Wellness, Tech, Entertainment, Oil & Gas, Sports & Fitness, Hospitality, and Beauty. Attendee list ranges from 15 to 1000, requiring strong attention to detail and ability to manage logistics effectively. Ensure that events meet or exceed client expectations, resulting in positive feedback and repeat business.

-Spearheaded the end-to-end development and design of the brand, from ideation to launch, by creating and implementing brand identity, brand guidelines, promotional assets, graphics, website, and mobile app. Ensured consistency and alignment with the brand's values and goals, resulting in increased brand recognition and customer loyalty.-Led all product development efforts, including product design, overseas product manufacturing, and wholesale distribution.-Developed innovative experiential marketing strategies that drove results, including go-to-market strategy, influencer marketing, affiliate marketing, email marketing, 360 marketing campaigns, and experiential events.-Conceptualized, designed, and developed a Virtual Wellness Studio on a mobile app, allowing customers to engage in virtual workouts and meditations with various trainers during COVID. Ensured seamless user experience and functionality, resulting in increased customer engagement and satisfaction

• Create and align senior management on annual global event marketing activation plans that leverage Maersk Line’s brand story, differentiates product offerings, drives new client traffic, and increases customer loyalty.• Lead development of global guidelines and strategy for marketing activations with multiple brands in the Maersk Brand Portfolio.• Oversee and manage various cross functional teams and vendors to ensure activation strategy is being applied for all events including tradeshows, customer dinners, customer forums, industry events, and more. • Develop post mortem reports on marketing performance and key metrics of all live marketing activations to ensure positive ROI; 5% market share growth YTD.• Worked to successfully reduced needed budget for corporate events program by 25%

• Developed and implemented external marketing activation strategy for two global brands, Maersk Line and SeaLand. • Developed and overseed master project workstreams with external vendors and agencies for advertisement, event production, and graphic designing, ensuring that all produced work is compliant to Maersk Line’s brand requirements.• Establish and use KPI’s to develop effective marketing solutions• Partnered with Sales managers to create customized solutions on event strategies for Maersk Line, North America which resulted in stronger customer relationships. • Developed and maintained department financial budgets exceeding 800,000, identifying over 10% worth of cost out opportunities.

• Managed a multi-city team which successfully implemented a regional brand influence pilot program that generated a 46% increase in sales for targeted accounts.• Served as the liaison between the CEO and management staff of 2010 Media, LLC by sharing pertinent information through reports and presentations for them to share with their respective teams. • Implemented communication strategies that increased effective outreach and relationships between prospective and current clientele.• Led and assisted in production, staffing, and event management for marketing events and activations.

• Worked with CEO to develop and implement new sales and marketing strategies that would advance the business.• Developed and maintained Cosmo Creative Group brand guidelines and tone of voice. • Served as liaison between clients and graphic designers, in efforts to maintain positive client relations and consistent communication.• Oversee day to day of office including managing front desk, organizing customer meetings, scheduling vendor appointments, and coordinating special events.

-Assisted in planning and coordination of one the largest student leadership conferences with over 1000 participants-Coordinated conference programs which included two shows, six banquets, and two mixers, including the logistical planning and management for all participants-Responsible for all aspects of event management, including site selection/contract negotiations, proposal planning, transportation arrangements, hotel attrition/cancellation negotiations, production of meeting materials, registration/database management, and on-site management. -Developed and oversaw budgets of ranging from $10,000 -20,000.