Sandra Diaz Email and Phone Number

Growing up in Latin America, I developed a deep interest in CPG companies and their strategies to appeal to diverse customer demographics and values. As a Senior at the Kelley School of Business, majoring in Marketing with a minor in Creative Media Advertising, I have actively pursued opportunities that foster both personal and professional growth.During the summer after my sophomore year, I interned at PepsiCo as a Sales Management Intern, where I gained insights into the intricate world of consumer sales. This experience not only highlighted the behind-the-scenes efforts but also allowed me to observe customer behavior firsthand, identifying trends in product popularity.Last summer, I further explored the data and analytics aspects of CPG companies at Circana. Utilizing liquid data through an in-house platform, I analyzed the impact of media campaigns on consumer behavior and sales. I am excited to begin my full-time role as a Media Analyst at Circana, where I will deepen my understanding of the data-driven side of the industry.