Sandra Alvarado-Howard Email & Phone Number

Texas, United States

Dallas, Texas, United States

As the Principal of Brand Strategy at Lerma Agency, I play a pivotal role in shaping the identity and direction of our clients' brands. My expertise in market analysis, consumer behavior, and creative strategy ensures that each brand not only stands out in a crowded marketplace but also resonates deeply with its target audience. By identifying the intersection of culture and brands, I craft compelling narratives and innovative campaigns that drive brand loyalty and business growth. Understanding the impact of culture on brands allows me to drive authentic connections with audiences, fostering genuine engagement and trust. This approach makes a lasting impact on both the clients we serve and the industry at large.

Dallas

Vice President - Corporate Brand Marketing for AT&T, the world's largest communications holding company. Lead the development of all Corporate and Advanced Business Solutions advertising initiatives to meet brand and business objectives. Also charged with establishing and incorporating best practices for advertising across the entire AT&T enterprise and threads the AT&T brand platforms "Mobilizing Your World" and "Rethink Possible" throughout all of the company's advertising and marketing efforts, platforms and business units. Ensures all marketing and advertising strategies leverage the best of AT&T's capabilities by demonstrating the value that technology provides to people in their everyday lives.

Lead the development of advertising programs for corporate and business units to deliver creative excellence and increase shareholder value. Drive the evolution of brand architecture and positioning and ensure that creative solutions deliver maximum effectiveness against all forms of online and offline media. Accountable for the delivery of consistent brand standards across all company business lines. Develop creative standards for advertising success, production guidelines for maximum cost effectiveness and performance metrics for on-going evaluation. Responsible for creating positive work relationships and a culture of innovative thinking for advertising team, business partners and multiple advertising agencies.

Drive Edelman’s proprietary “Pioneer Thinking Roadmap” and BRANDCARE strategic planning processes for new and existing clients. Lead program brief development, corporate image evaluation, advertising effectiveness analysis, reputation modeling, and communications assessment and planning. Edelman was rated a Top Ten Firm in Advertising Age’s 2007 Agency A-List.

Global Advertising:Lead national and local advertising programs from strategic planning and concept development to execution across all forms of media. Ensure messaging strategies have maximum impact at retail levels. Manage General Market, Kid’s, Sports, African-American and Hispanic agencies of record to ensure strategic alignment of consumer communication with company objectives and brand positioning. Work with consumer insights to optimize marketplace results. Global Consumer Insights:Develop Burger King’s brand architecture and consumer messaging strategy to increase market share. Lead the development of advertising briefs for national initiatives to create effective campaigns. Also lead primary and secondary market research across customer segments, with a focus on competitive intelligence, SWOT analysis, brand architecture, consumer segmentation, new product development, promotional concept testing, brand tracking, performance tracking, and advertising copy testing.

Bachelor Of Business Administration - Bba, Business/Commerce, General

Mba, Management

Bba, Business

Master Of Business Administration - Mba, Business/Commerce, General

Master Of Business Administration - Mba, Business/Commerce, General

Master Of Business Administration - Mba, Business/Commerce, General