Sandra Martin

Sandra Martin Email and Phone Number

Director Of Audience Development at Northstar Travel Group @ Northstar Travel Group
Sandra Martin's Location
Los Angeles Metropolitan Area, United States, United States
Sandra Martin's Contact Details

Sandra Martin personal email

n/a
About Sandra Martin

Sandra Martin is a Director Of Audience Development at Northstar Travel Group at Northstar Travel Group. She possess expertise in leadership, customer experience, direct marketing, data integration, collaborative problem solving and 28 more skills. Colleagues describe her as "I had the pleasure of working with Sandra for the past 20 years and she is one of the brightest and hardest workers I have ever met. Sandra understands how to execute a project plan and see it through to completion. Sandra was a tremendous asset to have on our projects.", "Having worked with Sandra for a number of years, I would highly recommend her based on a number of attributes. - Skilled at adding value through analysis of data -Pro actively interpreting trends through research and extracting value from databases -Overall a key asset to the marketing organization and the business in general -Diligent approach to project management -Great collaborative approach -On time delivery with ideas that are executable Overall if your organization is in need of these skills and attributes, you will do well to have Sandra on the team.", and "I had the great fortune of reporting to Sandra for 8 years. In that time, she was always an inspiring manager. Calm and even keeled even in the most turbulent times, Sandra has the ability to cut to the heart of the problem and diagnose the true challenge. This allowed her to fully comprehend the challenges of any situation which allowed her to craft an successful solution. She’s also not afraid of rolling up her sleeves and diving in to help the team when needed. This willingness to do the nitty gritty meant she had a full understanding of how data and marketing worked in practical terms. Her vision and plans were rooted in practicality that impacted the business in a meaningful way and not in ivory tower terms. Sandra also has a great personal touch as a manager. She understood what made people tick and how to inspire them. She could always be counted on to be supportive of her staff to grow and excel but give them the tough love when needed. Sandra is the kind of manager that inspires her staff to want to do the best for her at all times."

Sandra Martin's Current Company Details
Northstar Travel Group

Northstar Travel Group

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Director Of Audience Development at Northstar Travel Group
Sandra Martin Work Experience Details
  • Northstar Travel Group
    Director Of Audience Development
    Northstar Travel Group Jan 2018 - Present
    Rutherford, New Jersey, Us
  • Knowledge Marketing
    Audience Development Lead
    Knowledge Marketing Apr 2017 - Jan 2018
    Austin, Texas, Us
  • Ubm Canon
    Group Director, Audience Data And Segmentation
    Ubm Canon 2011 - 2015
    Santa Monica, Ca, Us
    • Database management, 1.2M records• Financial management of $2M department budget, including P&L and forecasting• Improved data quality through data mapping, and standardization in taxonomy• Collaborated with specialized team members to create strategic plan for audience behavioral data integration into CRM system• Advocate for enhanced user experience through utilization of full spectrum of data sources• Partnered with department stakeholders on keyword implementation project, facilitating content specific user data• Strategic audience marketing and distribution activities for multiple subscription based products• Managed segmentation team, creating powerful and effective databases for event marketing group• Guided team through functional evolution into audience segmentation, engagement and analysis
  • Ubm Canon
    Director Of Audience Development
    Ubm Canon 2006 - 2011
    Santa Monica, Ca, Us
    • Developed ground-breaking corporate integrated customer database • Decreased department operational costs• Enriched strategic product development• Negotiated all 3rd party pricing and contracts. Managed ongoing relationships.• Financial management and reporting, including budget creation, monthly forecasts, invoice processing, and vendor communications.• Facilitated merger and acquisition integrations• Developed, executed and reported on strategic audience marketing activities • Managed paid subscription fulfillment and customer service • Expertise in domestic and international media distribution, and audit requirementsFormerly Canon Communications.

Sandra Martin Skills

Leadership Customer Experience Direct Marketing Data Integration Collaborative Problem Solving Database Marketing Circulation Strategic Partnerships Salesforce.com Strategy Implementation Data Privacy Audience Development Communication Corporate Communications Team Leadership B2b Marketing Lead Generation Integrated Marketing Strategy Customer Segmentation Strategy Online Advertising Budget Management Marketing Microsoft Excel Email Marketing Newsletters Customer Engagement Management Project Management Vendor Relationship Management Marketing Strategy Budget Forecasts Access

Sandra Martin Education Details

  • San Diego State University
    San Diego State University
    Marketing

Frequently Asked Questions about Sandra Martin

What company does Sandra Martin work for?

Sandra Martin works for Northstar Travel Group

What is Sandra Martin's role at the current company?

Sandra Martin's current role is Director Of Audience Development at Northstar Travel Group.

What is Sandra Martin's email address?

Sandra Martin's email address is sm****@****dsu.edu

What schools did Sandra Martin attend?

Sandra Martin attended San Diego State University.

What skills is Sandra Martin known for?

Sandra Martin has skills like Leadership, Customer Experience, Direct Marketing, Data Integration, Collaborative Problem Solving, Database Marketing, Circulation, Strategic Partnerships, Salesforce.com, Strategy Implementation, Data Privacy, Audience Development.

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