My purpose is to work with multi-functional/cultural teams to bring products/solutions to market that not only solve a consumer problem/need, but also have a clear contribution to the society.I am a passionate consumer centric business leader that has proven experience growing purpose driven businesses and developing markets across the world, building strong teams. I am able to fluently translate consumer insights into powerful ideas that transcend boundaries, capture market share, and create value. I had built impactful community programs with positive returns to the business.I love the thrill of solving consumer tensions and growing categories working with a mix of cross-border multifunctional diverse teams. I expanded consumer fabric care products into new geographies (Asia, Europe, Brazil), as well as defined the strategic priorities for the portfolio leading to several innovation projects and campaigns to guarantee sustainable growth in different categories for KraftHeinzCompany and Reckitt Hygiene.I embraced online and digital marketing and fully integrated it as part of the overall brands communication plans. I led the digital transformation journey in Reckitt Hygiene with the creation of the right ecosystem to actively support the brands across all the digital omnichannel landscape with right performance tracking and connection with e-commerce parties.