Sandra Arango Email & Phone Number

Bogotá, Bogota, CO

Minneapolis, MN, US

Palo Alto, CA, US

São Paulo, SP, BR

Sororitê is a female angel investor community, committed to improve the diversity of gender within the startup ecosystem in Brazil and to nurture early stage startups founded by women.

Slough, Berkshire, GB

Purpose driven brand builder with P&L responsibilities in the Hygiene business in Brazil. Responsible to define the strategy to grow the portfolio of brands by driving innovation and holistic on-line/off line communication plans; fully maximized at the point of sale. Owner of the marketing business planning cycle to ensure plans readiness in full to go to.

Chicago, IL, US

Leading End to End Marketing for Benelux that delivered turnaround business results through: clear brand equity definition, innovation development and media implementation. Successful double digit growth in core supported categories and clear portfolio roles with appropriately defined support model. Frugal mentality with successful ZBB execution and clear.

Chicago, IL, US

Responsible for developing plans and innovation pipeline to grow the Heinz portfolio in Australia, US$0.5 billion sales per year. Seven direct reports, including Marketing, Digital, Activation and Category Development and a total team of 22 people. Main contributions: Steamed the decline of the Heinz business in Australia: after 10 years of business.

Cincinnati, Ohio, US

Responsible for developing global marketing ideas and innovation pipeline to fuel growth of Downy/Lenor, the leading global fabric enhancer 32% market share represents $3B sales per year globally. Manage three brand managers in Cincinnati, Geneva and Singapore and a multifunctional global team of 40. Outstanding CAGR for past three years: +9% sales, +11%.

Cincinnati, Ohio, US

Designed marketing plans and strategy to grow the Ace business in Latin America; led a multifunctional team of 25 in Caracas, Panama and Brazil encompassing, product research, market research, sales, finance, product supply and marketing. Increased sales 8% with +1 $ share point, despite commodity price increased, devaluation and price controls in key.

Cincinnati, Ohio, US

Designed plans to expand Downy into Latin America and regain grow in Mexico business (+28% sales growth), beating competition in key trade channels. Key interventions: Reignited Downy “Better Way” campaign as a result of deep consumer understanding.Successfully launched “Tango,” a true experiential line extension. Nurtured Downy Single Rinse breakthrough.

Cincinnati, Ohio, US

Responsible for growing the laundry value brand business with $8 million budget and a team of 20. Beat local competitors to dominate the lower tier of Andean market, developing the Rindex turnaround plan based on deep consumer understanding that inspired a new communication campaign in Latin America and fixed brand fundamentals growing sales double digit.

Cincinnati, Ohio, US

Designed marketing plans to develop Ace business in Mexico, Venezuela and Peru, including definition of the innovation pipeline successfully launching the first perfume line extension for Ace and the recurring business building “Back to School” program.

Cincinnati, Ohio, US

Responsible for Hair Care marketing plan execution in the Andean countries: Colombia, Venezuela, Peru, Bolivia and Ecuador. Successfully launched Pantene branding and marketing campaign fostering changing perceptions of shampoo and conditioners from a problem solution product (e.g. dry hair) to a beauty care product (e.g. smooth and silky); including.

Cincinnati, Ohio, US

Responsible for Pantene Pro Color initiative toolkit development for expansion in Latin America. Initiative delivered consistent growth across all key markets in the Region.

Cincinnati, Ohio, US

Responsible for Head & Shoulders growth plans for the Colombian market.

Mba, Marketing & Strategy Emphasis

Bachelor'S Degree, Finance And International Relations With Honors