Sandra Raposo Email & Phone Number

Secaucus, Nj

Headhunted for this start-up to lead product and brand development for top-selling direct response products to over 80 countries through digital marketing, TV, and retail channels.KEY TAKEAWAYS & ACCOMPLISHMENTS🔹 Collaborated on the development and international market distribution of a leading ladies electric hair removal brand, ultimately leading to a large brand acquisition. 🔹 Drove packaging and shipping synergies across customers and markets, producing cost savings that yielded a 10% boost in profit margins🔹 Key contributor in products sales of $22+ million in 2018, tripled sales volume in Latin America markets.🔹 Developed the road map for the transition into a new industry, resulting in $25+ million revenues within the first five years.PRODUCT LIFECYCLE MANAGEMENT➨ Drive the life cycle of 15-20 beauty and toy products; orchestrating optimal production and logistics schedules, achieving cost targets, order fulfillment, and quality goals.➨ Negotiate with vendors to achieve optimal material pricing and conduct competitive counter product sourcing products to maximize margins. ➨ Manage a team of six product associates, directing human resources as needed to support market launches, and product demands.➨ Coordinate scheduling of production, packaging, and distribution. ➨ Prioritize and allocate resources against a variety of product projects and deadlines.BRAND DEVELOPMENT➨ Orchestrate the launch of 20 - 40 consumer products annually across international retail, online, and TV markets.➨ Consult with clients daily, ensuring their needs and vision drive product development plans and strategy while meeting business objectives.➨ Apply astute product knowledge to guide the production team on the creation of TV commercial/spot and align marketing assets.➨ Partner with key stakeholders on strategy for new products and product extensions to drive business growth.

Wayne, Nj

This was an exciting, fast-paced position collaborating directly with the Director of International Business of the company. Focused on launching innovative products that offer solutions to life’s everyday problems. While my position was sales-oriented, it was a very collaborative environment which gave me opportunities to contribute my efforts on product branding, logistics, and marketing. I developed an arsenal of tools that later motivated me to direct my skills into product development. SALES➨ Coordinated trade shows to introduce and promote newly developed products.➨ Consulted with prospective clients to secure attendance and maximize selling opportunities.➨ Developed on-point cohesive marketing materials, brand messaging, and promotions. ➨ Managed fulfillment of product orders, monitoring progress from manufacturing through client delivery.BUSINESS DEVELOPMENT➨ Identified business opportunities, evaluated product ideas, and determined their marketing potential.➨ Employed SKU management; analyzing the cost of carrying each inventory item to ensure it met the financial objectives.➨ Produced month-end sales reports and analyzed sales trends for key stakeholders.CLIENT EXPERIENCE➨ Managed client relationships consistently ensured customer needs front and center. ➨ Functioned as the liaison between product development and clients; facilitating product and sales information flow.➨ Resolved product and order problems, working cross-functionally for prompt and cost-effective resolutions.➨ Maintained and articulated expert knowledge of all products across function, components, and pricing.

Wayne, Nj

Continuing in the retail management direction after my position at Gap, I joined the premier boutique chain Cache focusing on women’s apparel. While a smaller operation it gave me more hands-on opportunities to develop my skillset in both management and inventory control. STAFFING➨ Directed and guided three sales associates in the daily front-end and back-end store operations.➨ Assisted in recruiting, hiring, and developing highly productive brand associates. ➨ Trained new hires on processes and procedures, company policies, a customer-centric mindset, and upselling of merchandise.OPERATIONS➨ Collaborated with the manager on strategies to meet revenue goals and improve productivity. ➨ Developed staff schedules optimizing customer experience while minimizing administrative costs.➨ Resolved issues across customers, inventory, and store operations. INVENTORY MANAGEMENT➨ Consulted with head office on the coordination of shipments to meet fluctuations in inventory.➨ Handled inventory management/control; ensured merchandise fully stocked, fresh and inviting displays, and a varied range of styles available to meet customer demands.

Wayne, Nj