Assist clients with end to end campaign management to generate demand, build brand and capture leads. Identify opportunities to boost engagement, implement best practices and accelerate results. Clients in healthcare, technology and finance.PORTESCAP – Manufacturer of motion and performance applications for medical devices► Increased visibility as an innovative industry leader► Launched a rebrand of all marketing assets, guiding rollout► Improved partnerships with media and influencers► Overachieved on goal to pitch 1 technical white paper per month, placing 75+ across US & Europe► Measured a lift in sales requests of 28% and website traffic 48%+► Managed content/campaigns for website, email, blog, social media and PRDLL GROUP INC –Finance partner for equipment and technology manufacturers► Designed and drove a prospecting plan to roll out a new solution► Introduced specific offerings at a 3-day container trade show in Columbia► Wrote 50+ promo posts in 3 languages, driving engagement and 25 new sales leads► Achieved a 9% CTR on a targeted email campaign with 35 scheduled sales meetings► Developed communication strategy for new products, new dealers and internal changeIQVIA – Global provider of healthcare analytics, technology and clinical research services► Launched a webinar, ad campaigns, social media and PR to elevate awareness► Spearheaded a thought leadership campaign, raising visibility of solutions for pharmaceuticals and oncology► Increased ISPOR booth traffic by 60+ daily visitors using social and emailFMC CORPORATION – Product innovation within nutraceutical platforms► Launched campaign for Aquateric N100, introducing the new nutraceutical coating product► Conducted a press conference, PR outreach, integrated campaigns and collateral► Achieved a 40% increase in YOY booth traffic across 3 global trade shows► Revitalized global brand, designing new guidelines, website, collateral and advertising

Developed and implemented a compelling communication strategy to market diagnostics automation technology and clinical solutions. Positioned the company as an industry leader, driving integrated digital marketing campaigns to boost brand awareness and generate demand. Leveraged data analytics, optimized performance and maximized reach. Served as the manager and point of contact for all automation messaging, events, integrated programs, partners and internal/external resources.HIGHLIGHTED ACHIEVEMENTS► Catapulted the brand forward, increasing global visibility for the automation and IT product solutions► Recognized for creating the most effective marketing campaign in diagnostics division history► Led development of an interactive app to tour all facets of the automated lab, scaling demo capability and decreasing costs► Cut the sales cycle in half while boosting customer engagement 60% following the app roll out► Built and hosted 20+ clinical webinars, achieving 95% attendance rates for live and on-demand audiences► Provided patient education and consumer advertising on the importance of diabetes testing

Supported the business in developing and launching new data center transformation solutions that helped clients modernize their entire business. Spearheaded a marketing strategy that spanned North America, Europe, and Asia. Our goal was to educate prospects on green data center operations and promote greater energy efficiency and operational effectiveness. Worked in several other areas of HP business including servers, software, services, virtualization, mobility, printers and partners.HIGHLIGHTED ACHIEVEMENTS► Drove $24M in Y1 sales for a new line of innovative data center products and services► Developed and managed a global webinar across 4 regions, capturing customer and analyst interest► PR campaign resulted in the creation of 343 published trade articles► Designed comprehensive Seminar-In-A-Box and Event-In-A-Box tool kits ► Contributed to a $10M increase in revenue, convincing clients of the power of virtualization in their business► Completed a wildly popular “Virtualization for Dummies” book used as a lead generator► Optimized the sales process, enabling the team to close 200+ new prospects► Garnered speaking engagements for the C-suite, positioning them as thought leaders in the industry