Sandra Barroca Email & Phone Number

State Of Bahia, Brazil

Salvador, Bahia, Brasil

Salvador, Bahia, Brasil

Belo Horizonte

Responsible for coordinating a team with more than 20 journalists and PRs. Media relationsSpokesperson trainingCrisis managementImage and Reputation building360 communications

Belo Horizonte, Minas Gerais, Brasil

Belo Horizonte Area, Brazil

• Head of PR Account of the Anglo-Australian mining company BHP in Brazil (in house), focusing on image and reputation crisis management due to the Samarco dam failure in 2015 (50% of which belongs to BHP). • Responsible for intermediating communication between several stakeholders related to remediation and compensation actions carried out by Samarco and Renova Foundation. • Interface with the communication teams from BHP's international offices (Australia, Americas and England). • Responsible for the biweekly report to BHP global executives (C-Level) regarding the actions carried out in Brazil by Samarco, BHP and Renova Foundation. • Production and execution of integrated corporate communication plans for BHP Brasil and image risks analysis for BHP Global. • Media relations with local, regional, national and international media outlets: media training for spokesperson, releases, production of daily and weekly newsletters. • Responsible for the implementation of internal communication at BHP's office in Brazil and interaction with the company's global team for strategic alignment of disclosure in Brazil to other offices in the world. • Responsible for coordinating social media, internal communication channels, website, audiovisual production and events in Brazil.

Belo Horizonte

• Communication Manager responsible to coordinate a team with more than 20 journalists to attend several clients from different areas, such as mining (Samarco Mining Company, Kinross Gold Corporation, Mineral and Metallurgical Excellence Group from State of Minas Gerais Government), services (AeC Contact Center and Unidas rent a car), health (Santa Casa Health Group and Mário Penna Cancer Institute), councils and class federations (State of Minas Gerais Engineering Council and Minas Gerais Industry Federation), construction (Andrade Gutierrez and Queiroz Galvão), among others;• Deal directly with senior and C-level executives;• Responsible for the crisis management of Mineirão Stadium, due to the problems occurred in the stadium after the refurbish occurred between 2010-2013 to the Fifa World Soccer Cup (2014);• Responsible for producing and execution of effective and realistic communications plans aligned with the companies purpose and bugdet for the area;• Responsible for training senior and C-level executives to deal with media;• Press relations with regional, national and international media.

Belo Horizonte

- Daily media coverage- Special articles on economics- Sports reporter and columnist

- TV reporter - daily coverage

Masters, Comunications And Media Studies

Activities and Societies: O AUDIOVISUAL COMO RECURSO PARA RESGATE REPUTACIONAL: a Teoria da Reparação da Imagem e o Discurso de Renovação.

Post Graduation, Digital Marketing

Second Degree, Advertising

Post Graduation, Communication And Business Management

Graduation, Journalism