Sandra Baumgardner Email & Phone Number

United States

United States

Developed various go-to-market research, strategies, insights, and recommendations related to multi-billion-dollar Baby Care categories: Diapers, Training Pants, Youth Pants and Wipes. Concisely identified competitive brand risks to business and recommendations to countervail threats and regain market share.

Stamford, Connecticut

Most recently: Dedicated sales analyst for brokerage business unit primarily representing start-up companies and niche brands, across Natural Foods and beverage categories. Business focused on Whole Foods Market, Sprouts, Natural and Premier Grocery channels. Ongoing sales strategies and analysis and studies on plant-based food trends. Promotional focus on.

Southern California

Self-employed analytic and marketing consultant. Services in CPG consulting included business analysis, category management, go-to-market strategies, and volume-building merchandising strategies. Development of client tailored sales and marketing materials, training materials, and automated tools for various business intelligence needs.

Los Angeles, California

**Formerly Yucatan Foods**

Downers Grove, Illinois

Developed integrated multi-platform analyses on perishable packaged meat categories, and key Frozen food categories. Collateral role in-house sales/analytics consulting at Ralphs Grocery Co., providing fact-based volume and profit building strategic recommendations for the $800M Meat/Seafood Department executive team. Role included spearheading Broker.

Westport, Connecticut

Multi-functional role in customer-facing HQ sales calls, internal business planning, trade fund management, and broker collaboration. Mentored and motivated national Broker team. Leveraged category and brand analytics via Nielsen and IRI. Applied quotas, forecasted volume, allocated and managed trade funds.

Westport, Connecticut

Key roles included both HQ responsibility and vertical Broker management for multiple coast-to-coast geographical divisions. Functions encompassed category management initiatives, retail execution, merchandising best-practices, market-specific pricing strategies, promotional planning, execution & evaluation.

Westport, Connecticut, United States

Multi-level vertical management of full-service Brokers in the Los Angeles and Phoenix Markets, including successful execution of corporate sales and retail merchandising objectives, category management engagements, forecasting, and trade promotional budgeting, retail execution and promotional best practices.

Madison, New Jersey, United States

Key Account HQ coverage and management for accounts in Los Angeles market, including Vons, Ralph’s, Albertson’s and Stater Bros., Fedco and Core-Mark (C-Store).

Madison, New Jersey

Retail coverage of stores in Southern California across Food/Drug/Mass classes of trade. Held additional Direct Sales responsibility in local Drug and Wholesale class of trade.

Santa Ana, CA

Executive recruitment for logistics, apparel, customs house brokerage companies.

Santa Ana, CA

Most significant career accomplishment achieved in this position. Can discuss via interview.