Sandra Bereti Email & Phone Number

New York, Ny, Us

London, United Kingdom

Chair of the Nominations and Governance CommitteeAdvisor to the Communications, Engagement and Digital Marketing TeamsMember of the People and Culture Committee

New York, New York, United States

Amsterdam, New York

White Plains, Ny

Led the Marketing Department to create a vision and strategy for the $2 billion yogurt portfolio which put the consumer and shopper at the center of innovation and marketing. Delivered ongoing market share increases while building brand equities and creating initiatives to sustain future business growth.Championed digital transformation and built capabilities to enhance consumer experience across communication/engagement vehicles including social media, community management, influencers, content partnerships, programmatic online video and search/website optimization. Established priority on KPI measurement and learning plans to drive ROI.Led the renewal of the marketing organization (45 people) to re-build morale and unleash the full team potential. Engaged the whole Department in identifying and addressing key opportunities to improve performance and motivation. Established a new structure to support the strategic focus areas and put rigorous attention on talent acquisition and development.

Glenview, Illinois, Usa

Led the development of the brand strategy, innovation strategy and pipeline for the global $4B Enfamil/Enfagrow brand. Delivered product and conceptual innovation to global markets including concepts, claims, product, packaging and materials to support consumer and medical marketing, resulting in consistent 7-9% sales growth.Established a consumer insight-based innovation program including the development of consumer insight platforms and global ideation combined with a 10-year science/technology roadmap.

Geneva, Switzerland

Led the development of the vision, consumer targeting and brand equity for the $250M global care and styling business.Translated the brand strategy into innovation strategies and delivered the first wave of new generation initiatives to relaunch the brand in key global markets.Created a new high-performing and integrated team by merging expertise and leveraging diversity from both the acquired Wella business and P&G beauty marketers.

Geneva, Switzerland

Led the creation of a new brand campaign to revitalize the image of the $160M Max Factor brand in Western Europe. Guided the agency to develop qualified advertising and a new beauty visualization brought to life in TV, print, in-store and in packaging.Developed the innovation strategy and regional pipeline tailored to European needs. Delivered impactful innovations to the market which have stood the test of time in the fast-paced and cluttered cosmetics category.

Guangzhou, China

Led the brand strategy and innovation program for oral care (Crest, which became the market leader) and personal care (Safeguard, the market leader) to fully leverage local Chinese consumer insights and ensure clear competitive differentiation.Developed holistic marketing planning and execution, including TV, print, public relations and locally relevant consumer activation programs as well as trade customer and retail programs in collaboration with sales teams.

Guangzhou, China

Schwalbach Am Taunus, Hessen, Germany

Schwalbach Am Taunus, Hessen, Germany

Digital Marketing Certificate

Mba