Sandra Bergman

Sandra Bergman Email and Phone Number

Founder and CEO @ ESBE LLC
Westminster, CO, US
Sandra Bergman's Location
Westminster, Colorado, United States, United States
Sandra Bergman's Contact Details

Sandra Bergman personal email

n/a
About Sandra Bergman

Considering a loyalty program but don't know where to start? Wondering if your loyalty program is working? Need help managing your program? I'm an Alpine IQ certified partner, and work with a variety of platforms--all through a retailer's lense as a former retail marketing director. Increase sales, make more customers sticky, and stop spinning your wheels. I provide the expertise you need.How I save cannabis retailers $:𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗔𝘂𝗱𝗶𝘁A comprehensive 57-point audit provides valuable insights into your customers, communications & shopping behaviors to identify improvements and correct downward trends.𝗔𝗹𝗽𝗶𝗻𝗲 𝗜𝗤 𝗦𝗲𝘁𝘂𝗽Forget the learning curve & let an Alpine IQ certified expert customize the platform & create campaigns specifically for your loyalty program. There's more to it than you think!𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁Take the pressure off your staff with full-service program management to create, segment, send weekly campaigns & monitor performance.𝗪𝗵𝗼 𝗮𝗺 𝗜?A rare Colorado native. After stints in Houston and Washington state I was drawn back home. In my free time I love being outdoors-hiking, walking, camping, XC skiing, paddle boarding, concerts. My two sons, husband & 🐶 keep me on my toes, and provide equal parts entertainment and anxiety. 😂𝗔 𝗳𝗲𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝗜 𝗹𝗶𝘃𝗲 𝗯𝘆:🎯 Intentionality creates outcomes🩺 Without your health you have nothing⚖️ Moderation in all things🤔 Always trust your gut🫂 Friends & family feed the soul🐾 Strive to be the person my dog thinks I am𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼With over 20 years of marketing expertise, I am the founder and CEO of ESBE, a consultancy that helps cannabis brands and companies nationwide optimize their customer loyalty programs to keep customers coming back and increase sales. I leverage my retail marketing knowledge of the cannabis industry to create tailored and data-driven strategies that increase retention, engagement, and loyalty.I've led strategic marketing campaigns for two of the largest MSOs in Colorado, including 35 cannabis dispensaries across Colorado and New Mexico, managing a budget of $1.5M and a marketing team. I successfully transitioned and integrated the promotions, SEO, e-commerce, and loyalty programs for new dispensary acquisitions, driving traffic and revenue growth. My passion is to empower cannabis businesses and consumers with effective and innovative marketing solutions that deliver value and results.

Sandra Bergman's Current Company Details
ESBE LLC

Esbe Llc

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Founder and CEO
Westminster, CO, US
Employees:
1
Sandra Bergman Work Experience Details
  • Esbe Llc
    Founder And Ceo
    Esbe Llc
    Westminster, Co, Us
  • Esbe Llc
    Founder & Ceo
    Esbe Llc Jul 2023 - Present
    Leveraging 20+ years of marketing expertise to help cannabis brands and companies nationwide optimize customer loyalty programs to generate more sales from repeat customers.
  • Sage Marketing Partners
    Founder & Ceo
    Sage Marketing Partners Jul 2023 - Jan 2024
    Leveraging 20+ years of marketing expertise to help cannabis brands and companies nationwide optimize customer loyalty programs to generate more sales from repeat customers.
  • Grasslands: A Journalism-Minded Agency
    Fractional Marketing Director
    Grasslands: A Journalism-Minded Agency Apr 2023 - Jul 2023
    Denver, Colorado, Us
    Responsible for online advertising, implementation of marketing automations & workflows, mentoring junior marketing staff.
  • Schwazze
    Director Of Marketing
    Schwazze Mar 2021 - Feb 2023
    Denver, Colorado, Us
    Responsible for the total lifecycle of strategic marketing campaigns—collaborating with internal and external stakeholders to identify new opportunities, develop strategies, design, execute, and measure to drive traffic to 25+ cannabis dispensaries across Colorado. Transition and integrate promotions, SEO, ecommerce and loyalty programs for new dispensary acquisitions in Colorado and New Mexico. Conduct planning and buying for digital and print media, managing budget and spend of $1.5M. Manage marketing team and integrated communications across all consumer touchpoints - loyalty program, in-store, marketing collateral, online, ecommerce, and advertising for two separate retail banners.
  • Livwell Enlightened Health
    Strategist Digital Communications
    Livwell Enlightened Health Oct 2019 - Mar 2021
    Denver, Colorado, Us
    Created integrated digital communications strategy for 22 cannabis retail dispensaries, encompassing advertising, consumer loyalty, websites, ecommerce, blog, SEO and social. While managing growth of company's first ecommerce website, order conversion rate increased 25%, bounce rate decreased 50% and site traffic increased 200%. Oversaw and grew consumer loyalty program 62% and increased opt-in rate 56% in one year. Responsible for audience segmentation strategy for email and text campaigns, managed company’s first mobile display advertising campaigns, and implemented SEO and local search best practices resulting in 20% increase in organic visibility.
  • Front Range Community College
    Assistant Director Of Digital Marketing
    Front Range Community College Dec 2016 - Oct 2019
    Front Range, Colorado, Us
    Managed and implemented digital marketing initiatives including: web content strategy, search engine optimization (SEO), pay-per-click (PPC) advertising, landing pages, lead nurturing email campaigns, blog, social media strategy. Consultant to college leadership and staff to develop and execute new digital marketing projects. Partnered with IT to redesign three major digital properties for the college: website, student portal and employee intranet. Responsible for staying abreast of digital marketing trends and technologies.
  • Front Range Community College
    Manager Of Web & Social Media
    Front Range Community College Feb 2011 - Dec 2016
    Front Range, Colorado, Us
    Responsible for college's online presence across multiple college websites, blog, social media channels and email campaigns. Worked with key college administrators to increase visibility through targeted email content and search engine optimized web content (SEO) that resulted in increased online traffic, inquiries and enrollment. Directed digital team including content managers, graphic designers, developers and vendors. Responsible for ongoing performance management and reporting of PPC, SEM, SEO, email metrics.
  • Front Range Community College
    Manager Of Web Content
    Front Range Community College Jan 2010 - Feb 2011
    Front Range, Colorado, Us
    Led and managed redesign of college website including content strategy, information architecture, navigation, SEO, and CMS training. Responsible for ongoing site content management and improvements based on metrics using Google Analytics.
  • Sandra Bergman & Associates
    Consultant Marketing & Web Communications
    Sandra Bergman & Associates Jun 2000 - Jan 2010
    As an independent consultant I worked with a variety of companies to establish and enhance their online presence through: intuitive information architecture, navigation, search engine optimized content (SEO), promotional website copy for company homepage, product pages, microsites, landing pages, and order flow. Traditional marketing projects included primary qualitative and quantitative research, brand positioning, competitive research, case studies.
  • Sterling-Rice Group
    Account Manager
    Sterling-Rice Group 1997 - 2000
    Boulder, Co, Us
    As the client liaison I worked with the agency creative team to develop and manage direct marketing, e-mail marketing, product packaging, website creation, collateral materials and advertising. Executed a $2 million product launch for Hewlett-Packard.
  • Rxl Pulitzer
    Marketing Manager
    Rxl Pulitzer 1994 - 1997
    Developed and executed annual comprehensive marketing plans for video telecommunications services that resulted in a 74% increase in usage. Promoted the use of video production, satellite broadcasts and videoconferencing among Washington state agencies.
  • Shell Oil Company
    Media Supervisor
    Shell Oil Company 1991 - 1993
    London, England, Gb
    Supervised internal photography, graphic design and video services. Managed $1 million budget and team of seven people. Oversaw installation of video conferencing center.

Sandra Bergman Skills

Email Marketing Social Media Marketing Web Analytics Seo Social Media User Experience Blogging Facebook Integrated Marketing Webmaster Services Content Strategy Ppc Google Analytics Web Design Website Copy Marketing Copy Advertising Social Networking Marketing Digital Marketing Social Networking Sites E Commerce Search Engine Optimization Website Management Online Marketing

Sandra Bergman Education Details

  • University Of Colorado Boulder - Leeds School Of Business
    University Of Colorado Boulder - Leeds School Of Business
    Marketing
  • Boulder High School
    Boulder High School

Frequently Asked Questions about Sandra Bergman

What company does Sandra Bergman work for?

Sandra Bergman works for Esbe Llc

What is Sandra Bergman's role at the current company?

Sandra Bergman's current role is Founder and CEO.

What is Sandra Bergman's email address?

Sandra Bergman's email address is sa****@****ast.net

What is Sandra Bergman's direct phone number?

Sandra Bergman's direct phone number is +172069*****

What schools did Sandra Bergman attend?

Sandra Bergman attended University Of Colorado Boulder - Leeds School Of Business, Boulder High School.

What skills is Sandra Bergman known for?

Sandra Bergman has skills like Email Marketing, Social Media Marketing, Web Analytics, Seo, Social Media, User Experience, Blogging, Facebook, Integrated Marketing, Webmaster Services, Content Strategy, Ppc.

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