Bailarina de jazz y profesora de fitness: barre y fit dance

Marketing Strategy definition: Digital, ATL, BTL (Field and Trade Marketing) Communication (internal and external) local strategy definition and participation in the EMEA oneProduct and Company news releases, presentations and events. Communication crisis management.Top management media training and interviews coordination with key industry leaders.Digital strategy definition: Social Networks, Search (SEO; SEM), Advertising…Together with the Head of Sales and Head of Product, selection and definition of the regional business strategy. Product Insights and Strategy presentations internal and external ones: go to market, marketing trends, target audiences, business and competitors’ performance, ROI, brand and retail tracking reports …Institutional relationships with customers and partner’ top management. Company representative and spokesperson with media, analyst and industry leaders.Marketing Operations Budget, Selection and hiring of external suppliers.Supervise and direct the workflow of marketing, advertising or public relations specialists by assigning job tasks, facilitating interdepartmental communications and managing external communications. Allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels. Develop and refinement of marketing goals, pricing strategies, promotional activities and branding in consultation with marketing staff and clients together with the Head of Sales. Pointing market analysis and research to identify trends and opportunities.Define local PR strategy and ensuring is alligned with central and global objectives. Responsible for conveying an organization's internal and external messages: draft written materials, prepare presentations and communication with employees. Direct communication with media and journalists: media relationship and press monitoring.

To develop, implement and own the marketing plan that will support sell-in and subsequently drive sell through of the products and propositions in the channel(s) they are responsible for over the lifecycle, maximising ROI and ensuring performance issues are addressed. To ensure that HTC’s brand and products/propositions get maximum exposure within a given period in channel, driving performance and achievement of business targets.To be the guardian of the brand in the channel, ensuring adherence to brand guidelines and managing its performance and exposure to the customer

To accomplish marketing and sales objectives by planning, developing, implementing and evaluating advertising activities, merchandising and trade promotion programs.To identify marketing opportunities from consumer requirements and analyse strenghts and weaknesses in business enviroment.Channel Marketing strategy management and evaluation of the activities addressed in Iberia region.To manage budgets and evaluate and maximise ROI.Full responsibility over HTC Marketing business with all the clients: Orange, Vodafone, Telefónica and SIM free channel. Implementation of go to market plans for each product and account strategy in close collaboration with sales; Trade marketing, incentive plans and promotions with the different channels and operators.

Develop new business, market research and competence analysis and Brand management for different brands: Unide (supermarkets), Zuhaus (stores), Telepizza and El Corte Inglés.

Planning of Marketing and definition and execution of different promotions to the channel and end user. Organizations of events and fairs as Fitur.

Responsible of client’s management and strategic planning with actions on marketing for: Belson (electronic brand), Feu Vert (retailer’s car industry), Gaceta Universitaria (University magazine support), Lennox (air conditioning company), Wolter’s Kluwer (specialized magazines), Talonotel (travel industry).

In charge of logistics and negotiation with different press titles to get sponsors for the Sail San Francisco Event 2005. Create and design newsletter of the company and similar events for East and West Coast.

Management and promotions implementation for different accounts: Nestlé, Panrico, Port Aventura, and FNAC.

Analyse and develop Honda competition and focus group results. Designed and perform a Study of customer's service.