Sandra Booth Email & Phone Number

Played instrumental role to develop and drive IBM Linux strategy for Federal sales team.Implemented strategic marketing campaigns and strategized with management on effective ways to target white space accounts.• Created Federal Enterprise Linux Solutions center, delivering 2 briefings to target customers.• Managed 3 Proof of Concept engagements, demonstrating clear price / performance advantages for IBM products.• Led marketing campaign resulting in multiple customer engagements.• Initiated social business development practice, improving contact development in white space accounts.

Drove business in assigned territory in partnership with strategic IBM business partners.• Developed relationships with key business partners and executed plans, achieving objectives.• Instituted weekly sales update calls focusing on tracking progress, generating ideas, and identifying new business opportunities.• Established cross-functional team of hardware, software, and services sellers, developing coordinated approach to covering accounts in territory.

Managed accounts in CT, MA, and RI. • Participated in pilot program targeting customers most likely to purchase small servers; closing sales in 2 accounts.• Collaborated with account team, developing effective strategies, and meeting revenue and opportunity objectives.

Led Federal team effort to manage and grow power server business. Provided forecast, pipeline management, load management and weekly sales analysis reports to management.• Established rigor around forecasting process, verifying accurate numbers reported.• Collaborated with executive management in identifying areas of weakness and developing plans to address. Designed and instituted quarterly campaigns and events, improving opportunity identification.• Conceived, managed, coordinated and delivered customer events and training sessions based on identified areas for improvements. Delivered successful events around new product briefings and technical education on selected products.• Managed weekly / quarterly business review sessions with sales reps enabling development of concrete action plans to close business.• Ensured closed business accurately reflected in reports.• Developed and implemented plays and programs, increasing pipeline.

Bachelor'S Degree, Organizational Behavior Studies

Mba