• Responsible for driving operational excellence across the organization implementing processes and a culture of efficiency to make an impact on the business.• Worked closely with the department leads including client services, strategy/planning, creative, production, and HR on strategic planning, developing policies that correlated with those strategies, ensuring that staff were all aware of operational best practices, and implementing effective processes, standards and new… Show more • Responsible for driving operational excellence across the organization implementing processes and a culture of efficiency to make an impact on the business.• Worked closely with the department leads including client services, strategy/planning, creative, production, and HR on strategic planning, developing policies that correlated with those strategies, ensuring that staff were all aware of operational best practices, and implementing effective processes, standards and new technologies.• Designed and implemented an action plan focused on ownership, collaboration, and transparency; giving visibility of the creative workload to facilitate the decision making and ensure that resources were properly assigned to projects and were not over-or under-allocated. Show less

• Drove operational excellence and efficiency across all business channels, partnering with department leads to bridge the gap between creative, account and strategy teams to ensure cross-functional alignment and successful execution of integrated efforts.• Established, maintained and continually refined agency workflow processes in order to promote greater efficiency, saving time and money for both agency and clients and develop key operational tools (i.e. team or brand specific… Show more • Drove operational excellence and efficiency across all business channels, partnering with department leads to bridge the gap between creative, account and strategy teams to ensure cross-functional alignment and successful execution of integrated efforts.• Established, maintained and continually refined agency workflow processes in order to promote greater efficiency, saving time and money for both agency and clients and develop key operational tools (i.e. team or brand specific processes).• Managed pipeline of client and creative projects to ensure timely and high-quality delivery, making daily decisions on prioritization based on an understanding of timelines, asset allocations and business opportunities.• Managed and developed all SOW and budgets and ensured their profitability.• Allocated creative and strategic resources effectively and cost-efficiently to create a positive, solution-oriented environment that met financial and business goals. As well as, supported talent selection.• Lead vendor relationships, acting as primary point of contact to address management concerns and ensure all project needs are met. Show less

VAWAA | Vacation With An ArtistOnline platform for art-hungry travelers that offers short-term immersive skill-learning experiences with artists, designers, and creatives from all over the world.• Analyzed VAWAA customers to define a profile based on interests and lifestyle.• Created a Social Media strategy, guidelines and influencer action plans.• Proposed VAWAA referral programs for artists and customers.• Proposed partnership marketing strategies.• Supported PR… Show more VAWAA | Vacation With An ArtistOnline platform for art-hungry travelers that offers short-term immersive skill-learning experiences with artists, designers, and creatives from all over the world.• Analyzed VAWAA customers to define a profile based on interests and lifestyle.• Created a Social Media strategy, guidelines and influencer action plans.• Proposed VAWAA referral programs for artists and customers.• Proposed partnership marketing strategies.• Supported PR efforts to develop a network of influential contacts. Show less

The more I traveled around the world, the more I felt the need to grow, and further develop myself. I yearned to add depth to my career and professionalize my English. Becoming a second-language student has been one of the most valuable professional decisions I've made, and it’s helped me excel across several skills, including: • Multicultural Comprehension and Engagement• Listening, Speaking, Writing, Presenting• Faster creative problem solving • Improved Lateral and… Show more The more I traveled around the world, the more I felt the need to grow, and further develop myself. I yearned to add depth to my career and professionalize my English. Becoming a second-language student has been one of the most valuable professional decisions I've made, and it’s helped me excel across several skills, including: • Multicultural Comprehension and Engagement• Listening, Speaking, Writing, Presenting• Faster creative problem solving • Improved Lateral and Multidisciplinary Thinking• Observation skills to achieve cultural adjustment and cultural comprehension• Non verbal intelligence boosted• Patience & self-discipline Show less

Think of Expedia, with swagAtrápalo is an international travel and leisure activities agency, operating widely in the European and Hispanic markets as an online platform for tickets and reservations associated with entertainment. The company is uniquely creative and popular in their communication efforts and offerings, impacting a very successful brand perception and has shown business growth since 2000.• Led and managed the development of the annual marketing plan.• Led… Show more Think of Expedia, with swagAtrápalo is an international travel and leisure activities agency, operating widely in the European and Hispanic markets as an online platform for tickets and reservations associated with entertainment. The company is uniquely creative and popular in their communication efforts and offerings, impacting a very successful brand perception and has shown business growth since 2000.• Led and managed the development of the annual marketing plan.• Led strategic annual campaign planning, including timing and implementation of brand marketing strategies and integrated marketing communications to drive awareness and business growth in six different countries (Spain, Italy, Brazil, Colombia Chile and Peru).• Identified, negotiated and activated partnerships with local, national and global brands to support business goals, drive new customers and increase revenue. Among others, led co-branding with MasterCard, which was recognized with an EFFIE award.• Partnered with marketing team leads (including the SM Manager, PR Manager and Paid Marketing Manager) to ensure a cohesive and consistent voice across all marketing efforts.• Led brand implementation and development in newer markets (Colombia, Peru, Chile and Brazil), ensuring all communications were consistent and kept within the brand tone of voice.• Created and oversaw marketing budgets, working closely with finance to monitor, forecast and adjust spending throughout the year as needed.• Supported sales teams in defining and executing strategies and developing product campaigns to meet group sales and charter financial targets and objectives.• Managed external agency on large-scale initiatives from briefing to providing strategic feedback and production oversight. Show less

Clients inclulded Segittur Turespaña (Spain’s Ministry of Tourism), International Atrapalo, Microsoft • Acted as an expert in strategic planning, team management, project planning, troubleshooting, quality control, forecasting, scheduling and planning, and tracking of results for multiple clients and countries.• Monitored project risks to identify potential problems and proactively identify solutions to address them in advance.• Manage resource assignments to the… Show more Clients inclulded Segittur Turespaña (Spain’s Ministry of Tourism), International Atrapalo, Microsoft • Acted as an expert in strategic planning, team management, project planning, troubleshooting, quality control, forecasting, scheduling and planning, and tracking of results for multiple clients and countries.• Monitored project risks to identify potential problems and proactively identify solutions to address them in advance.• Manage resource assignments to the project, and proactively identify resource challenges.• Monitored day-to-day activities of project teams and ensured work was progressing as planned.• Managed the creative team for all proposals and campaigns for existing and new businesses.• Full management of integrated campaigns, from its creative proposal to its implementation and close, including reporting and learnings. Show less

Clients included Segittur Turespaña (Tourism of Spain), Vodafone, Mahou-San Miguel Beer Group • Oversaw online projects, including creative development and digital production, providing support to the team on planning, tracking and internal communication.• Led the maintenance of the project plan and reporting, including: milestone summaries, key issues, risks, benefits and cost incurred communicating and documenting project statuses to clients, teams members and… Show more Clients included Segittur Turespaña (Tourism of Spain), Vodafone, Mahou-San Miguel Beer Group • Oversaw online projects, including creative development and digital production, providing support to the team on planning, tracking and internal communication.• Led the maintenance of the project plan and reporting, including: milestone summaries, key issues, risks, benefits and cost incurred communicating and documenting project statuses to clients, teams members and management.• Recapped and created debriefs for every completed project while facilitating discussions on lessons learned and new knowledge gained, all properly documented and shared.• Oversaw subcontractors and coordinated with internal teams to ensure project success. • QA’d all project deliverables, with end-user demos and training and “How-To” documentation.• Worked closely with DY Madrid (a New Business unit) to create standard project management procedures, serving as a liaison between them and the digital production at DY headquarters. Show less

Clients included Nike Running, Nike Sportwear, Diageo, Segittur Turespaña (Tourism of Spain), Atrapalo.com• Served as the daily client contact for Nike, Diageo, Segittur and Atrápalo. • Maintained a customer service relationship, developing collaborations with clients on a regular basis and ensuring understanding of each project and satisfaction with the production processes.• Oversaw integrated campaigns, timelines and the development of the projects through… Show more Clients included Nike Running, Nike Sportwear, Diageo, Segittur Turespaña (Tourism of Spain), Atrapalo.com• Served as the daily client contact for Nike, Diageo, Segittur and Atrápalo. • Maintained a customer service relationship, developing collaborations with clients on a regular basis and ensuring understanding of each project and satisfaction with the production processes.• Oversaw integrated campaigns, timelines and the development of the projects through implementation.• As a team management, acted as the axis between creative and digital production.• Built and developed connecting technology and communications, as a key member in the first digital community of runners in Spain and Portugal, with a focus on mobile applications and social media strategy. Show less