Sandra J. Carretero Email and Phone Number
The definition of insanity is doing the same thing over and over and expecting different results. A. EinsteinI focus on understanding the interactive system in the organization to optimize its revenue streams via market research, marketing strategies, and lead generation.I grew up in a mercantile family, and since the age of 6, my father included me in his businesses through role play.Because of my early involvement in the family business, schooling, and previous work, my passion became the study of technological capabilities, competencies, customer relations, and social structure of companies to highlight their unique position in the market.
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Chief Financial OfficerUp Venture Media Apr 2024 - PresentSan Juan, Puerto Rico• Forecasting.• Budgeting.• Revenue Analysis.• Traffic Performance.• Customer Retention.• Product Development.• Market Expansion.• Regulations and Compliance. -
Director Of Business DevelopmentKéexframe Feb 2023 - PresentNew York, New York, United States• Incorporated 15 AI operational tools for the team’s use, ranging from generative text, CRM use, transcripts for meetings, branding intuitive presentations, scheduling content for SM posts, automate workflow on repetitive tasks and AI assistant.• Initiated our Ideal Client Profile analysis aimed to uncover high-revenue, low-effort clients.• Economies of scale: Estimate YoY Revenue per competitor vs. our position to present quarterly.• Created our social media calendar promoting brand awareness by covering past successes, future projects, team highlights and informational material resulting in a 4% increase in following, 29% growth in international visibility, and 25% increase in gender reach.• Scope/discovery phase of the brand's technical capabilities, culture, and competencies.• Align the company's goals with market trends through market research.• Develop marketing strategies to position the brand in its niche.• Promote brand awareness via B2B advertising.• Optimize the funnel for lead generation.• Organizational design using Agile-Scrum methodology. -
FounderTatra Marketing Aug 2020 - PresentNew York, United States• Research e-commerce product market viability.• Offer consulting services for organizational design.• Boost B2B collaboration through marketing and lead generation.• Brand Awareness via social media outlets.• Signature Collection services for hospitality. -
Hotels Strategy ManagerBooking.Com May 2014 - Oct 2021Greater New York City Area• Revenue Management consultant via product adoption to optimize account performance.• Strategize the acquisition of new properties according to e-commerce potential.• Exceeded the Market Share growth goal of 35% for 4 consecutive quarters.• Net Stayed Commission growth exceeded YOY by 25%.• Prioritize and execute team and business goals according to Key Performance Indicators.• Organized and hosted Team Learning Exchanges that benefit business and personal growth.• Intermediate in reading XML specs.• Increase customer satisfaction, positive long-term relationships through active hospitality.• Lead Ethics Ambassador: New York City office.• Organized Quarterly Business Reviews for top Property Management Companies. -
Lead Guest RelationsGrandlife Hotels May 2012 - May 2014New York City Metropolitan Area• Associate of the Quarter - 2013.• Assist Director of Front Office and Front Office Managers in special projects, purchasing, and inventory.• Consistently participated as a panel interviewer for prospective employees. -
Laboratory AssistantFoothill College Mar 2011 - Dec 2011San Francisco Bay Area• Initiate Foothill College inventory collection process.• Install thermo-hygrometer to maintain artifact preservation facility.• Curate and clean Columbian mammoth bone from a newly discovered dig site in Castroville.
Sandra J. Carretero Education Details
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Political Science And Government -
Anthropology
Frequently Asked Questions about Sandra J. Carretero
What company does Sandra J. Carretero work for?
Sandra J. Carretero works for Up Venture Media
What is Sandra J. Carretero's role at the current company?
Sandra J. Carretero's current role is Market Viability | Business Development.
What schools did Sandra J. Carretero attend?
Sandra J. Carretero attended St. John's University, Foothill College.
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