Sandra C. Email & Phone Number

Park City, Ut, Us

Santa Clara, California, Us

Salt Lake City, Ut, Us

• Owned multi-channel campaigns for all lines of business (code signing, TLS, Kubernetes, PKI) to drive brand awareness, generate high quality inbound leads and cloud-based free trial signups to move accounts down the buying journey and convert in-market accounts into pipeline.• Helped to optimize our go-to-market approach to help identify in-market accounts for SDRs and sales team to prioritize their efforts.• Partnered with VP of Demand Generation, Product Marketing, Corporate Marketing and CRO to ensure alignment between business goals by sales motion and market segments, content strategy and budgets.• Established integrated campaign function and best practices including cross-functional collaboration, brief templates, deep dive presentations, sales and SDR enablement to ensure sales and marketing alignment and metric scorecards/KPIs.• Provided expertise to product marketing and content teams to support customer journey mapping and content strategy to ensure that campaigns have the right message along the journey.• Oversaw paid media agency (multi-million-dollar budget) and senior paid media manager responsible for Google SEM and Display, DemandBase Display, and mature ABM-based LinkedIn paid social strategy.• Analyzed performance data and report on results, including campaign results, data stories and spend recommendations to rapidly iterate on strategy based on findings.

Salt Lake City, Ut, Us

• Ran paid media strategy and execution for product-led growth for full product portfolio, including TLS Protect, TLS Protect for Kubernetes, Zero Touch PKI, CodeSign Protect and SSH Protect across multiple channels.• Managed multi-million dollar budget across Google, LinkedIn and DemandBase and maintained monthly and quarterly reports to track progress towards goal attainment and budget pacing.• Coordinated experimentation and A/B tests to enable continuous optimization of performance marketing and paid social.• Provided thought leadership to help identify new opportunities and other emerging advertising platforms.

Salt Lake City, Ut, Us

• Full stack marketer focused on assessing product/market fit to commercialize what is now the flagship product for landing new customers, TLS Protect Cloud.• Identified ICP, built InfoSec and DevOps personas, wrote positioning and messaging, created content including data sheets, briefs, white papers, webinars, presentations, entire dedicated website, emails and independently ran Marketo email campaigns, optimized landing pages and paid search to generate over 1,000 free trial year ups in 2022.• Heavily influenced product roadmap by conducting primary market research (80+ interviews), analyzing competitive landscape and setting up systems to track in-product usage patterns from trial users.• Selected by CEO to support commercialization team of 10 tenured cross-functional product, finance, strategy, sales, marketing team members to rapidly prove product/market fit, test pricing and packaging to land mid-market customers.

Denver, Co, Us

• Delivered over 200 customer-facing deliverables spanning presentations, product brochures, data sheets, and detailed product/services feature lists. These deliverables created the basic building blocks for the organization, standardized package offerings, and empowered the sales team to clearly articulate our capabilities to customers. • Reported to CMO and routinely managed cross-organizational communication at the highest levels of the organization to deliver a cohesive story to the market across our business units.• Managed direct report and led product marketing efforts for Welltok, working closely with graphic designers to create templates and overall color story for our materials and our sales team.

South Jordan, Utah, Us

• Managed strategic product roadmap and marketing tactics, growing sales 215% in 2 years with launch of QuadraSphere and HepaSphere 30-60µm embolics in U.S. and Europe. • Selected by CEO to lead 25-person global cross-functional project team tasked with assessing and updating product labels to mitigate $5M risk.• Awarded 2012 Telly Award for HepaSphere Microspheres promotional video.• Generated 20% sales lift through highly targeted SalesForce lead generation campaign.• Organized 3 annual standing-room only events at tradeshow symposia by building customer awareness through Google AdWords, blogging, sales engagement, and email campaigns.

Murray Hill, New Jersey, Us

• Refreshed $40M product line with launch of 10 products in 3 years, including the Power-Trialysis Catheter, now the #1 selling acute dialysis catheter in the U.S.• Wrote over 12 business cases using 10+ market research surveys annually; 70% of concepts received “go” decision.• Rallied 150-person sales force with new sales tools, educational sales presentations, and internal email campaigns to keep product top of mind and content current.• Led 20-person cross-functional team to integrate $15M competitive brand due to acquisition.

• Managed 12 sales people, cash flow, inventory & reorders, and daily operations for 4-store retail chain.• Executed promotions to improve brand recognition for KW Bracelet, Local Color’s highest profit product, growing sales 45% in 12 months.

Walnut Creek, Ca, Us

• Created and presented product strategy and opportunity assessment for new Del Monte condiment ($8-20M) to senior management; used as basis for prototype development.• Managed and executed national $100K on-pack coupon promotion in support of label change for Contadina brand to increase velocity at shelf.

Dublin 2, Ie

• Co-architected $10M web portal to support Walt Disney’s 110,000 employees. Creative Java and JSP-based architecture design adopted by software vendor in next release of software.• Coded and managed 8-person team to deliver $4M portion of a major web software project on time and on budget.• Provided expertise in requirements gathering, portal architecture, troubleshooting, testing documentation, and version release management for Fortune 50 clients.• Directed roll out of $100 million Ariba eProcurement solution for ChevronTexaco procurement organization of 50,000 employees across 180 countries. • Led graphical user interface design for an Accenture product line. Used intentions-based design paradigms to minimize clicks per task.

Mba, Marketing, Entrepreneurship, Management And Strategy

Bs, Finance And International Business