Sandra C. work email
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Sandra C. personal email
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As the Director of Acquisition and Growth Marketing at Venafi, I led the strategy and execution of multi-channel integrated ABM campaigns to drive brand awareness, inbound pipeline generation, strategic product sign-ups, and accelerated inbound revenue. With over 15 years of experience in product management, marketing, and SaaS B2B, I have a passion for bringing new products to the market and generating demand.I managed the team of digital marketing managers responsible for day-to-day paid media optimizations and execution, integrated campaigns, webinars, landing page conversion rate optimization, and our corporate database marketing initiatives. I also provided thought leadership to help identify new opportunities and other emerging advertising platforms. My specialties include account-based B2B marketing, cybersecurity, demand generation, paid advertising, email nurture, content development, product marketing, marketing strategy, market research, data analysis and product-led growth. I have received multiple awards for my innovative and creative work, such as the Telly Award for a promotional video and the Innovation Award for uncovering a discrepancy in the market. I am fluent in French and hold an MBA from Northwestern University - Kellogg School of Management.
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Vp Of MarketingUnifyappsPark City, Ut, Us -
Senior Director, Account-Based Demand GenerationAviatrix Sep 2024 - PresentSanta Clara, California, Us -
Director Of Global Campaigns And Growth Marketing (B2B Abm)Venafi (Acquired By Cyberark) May 2022 - Sep 2024Salt Lake City, Ut, Us• Owned multi-channel campaigns for all lines of business (code signing, TLS, Kubernetes, PKI) to drive brand awareness, generate high quality inbound leads and cloud-based free trial signups to move accounts down the buying journey and convert in-market accounts into pipeline.• Helped to optimize our go-to-market approach to help identify in-market accounts for SDRs and sales team to prioritize their efforts.• Partnered with VP of Demand Generation, Product Marketing, Corporate Marketing and CRO to ensure alignment between business goals by sales motion and market segments, content strategy and budgets.• Established integrated campaign function and best practices including cross-functional collaboration, brief templates, deep dive presentations, sales and SDR enablement to ensure sales and marketing alignment and metric scorecards/KPIs.• Provided expertise to product marketing and content teams to support customer journey mapping and content strategy to ensure that campaigns have the right message along the journey.• Oversaw paid media agency (multi-million-dollar budget) and senior paid media manager responsible for Google SEM and Display, DemandBase Display, and mature ABM-based LinkedIn paid social strategy.• Analyzed performance data and report on results, including campaign results, data stories and spend recommendations to rapidly iterate on strategy based on findings. -
Head Of Growth Marketing, Saas SolutionsVenafi (Acquired By Cyberark) Aug 2021 - May 2022Salt Lake City, Ut, Us• Ran paid media strategy and execution for product-led growth for full product portfolio, including TLS Protect, TLS Protect for Kubernetes, Zero Touch PKI, CodeSign Protect and SSH Protect across multiple channels.• Managed multi-million dollar budget across Google, LinkedIn and DemandBase and maintained monthly and quarterly reports to track progress towards goal attainment and budget pacing.• Coordinated experimentation and A/B tests to enable continuous optimization of performance marketing and paid social.• Provided thought leadership to help identify new opportunities and other emerging advertising platforms.
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Senior Product Marketing Manager, Venafi As A ServiceVenafi (Acquired By Cyberark) Apr 2017 - Aug 2021Salt Lake City, Ut, Us• Full stack marketer focused on assessing product/market fit to commercialize what is now the flagship product for landing new customers, TLS Protect Cloud.• Identified ICP, built InfoSec and DevOps personas, wrote positioning and messaging, created content including data sheets, briefs, white papers, webinars, presentations, entire dedicated website, emails and independently ran Marketo email campaigns, optimized landing pages and paid search to generate over 1,000 free trial year ups in 2022.• Heavily influenced product roadmap by conducting primary market research (80+ interviews), analyzing competitive landscape and setting up systems to track in-product usage patterns from trial users.• Selected by CEO to support commercialization team of 10 tenured cross-functional product, finance, strategy, sales, marketing team members to rapidly prove product/market fit, test pricing and packaging to land mid-market customers.
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Senior Product Marketing Manager And Commercialization ManagerWelltok, Inc. Aug 2015 - Apr 2017Denver, Co, Us• Delivered over 200 customer-facing deliverables spanning presentations, product brochures, data sheets, and detailed product/services feature lists. These deliverables created the basic building blocks for the organization, standardized package offerings, and empowered the sales team to clearly articulate our capabilities to customers. • Reported to CMO and routinely managed cross-organizational communication at the highest levels of the organization to deliver a cohesive story to the market across our business units.• Managed direct report and led product marketing efforts for Welltok, working closely with graphic designers to create templates and overall color story for our materials and our sales team. -
Senior Global Product And Marketing ManagerMerit Medical Systems, Inc. Apr 2011 - Jul 2013South Jordan, Utah, Us• Managed strategic product roadmap and marketing tactics, growing sales 215% in 2 years with launch of QuadraSphere and HepaSphere 30-60µm embolics in U.S. and Europe. • Selected by CEO to lead 25-person global cross-functional project team tasked with assessing and updating product labels to mitigate $5M risk.• Awarded 2012 Telly Award for HepaSphere Microspheres promotional video.• Generated 20% sales lift through highly targeted SalesForce lead generation campaign.• Organized 3 annual standing-room only events at tradeshow symposia by building customer awareness through Google AdWords, blogging, sales engagement, and email campaigns. -
Product Manager IiCr Bard Jun 2007 - Apr 2011Murray Hill, New Jersey, Us• Refreshed $40M product line with launch of 10 products in 3 years, including the Power-Trialysis Catheter, now the #1 selling acute dialysis catheter in the U.S.• Wrote over 12 business cases using 10+ market research surveys annually; 70% of concepts received “go” decision.• Rallied 150-person sales force with new sales tools, educational sales presentations, and internal email campaigns to keep product top of mind and content current.• Led 20-person cross-functional team to integrate $15M competitive brand due to acquisition. -
Director Of Marketing And OperationsLocal Color Dec 2003 - Jun 2007• Managed 12 sales people, cash flow, inventory & reorders, and daily operations for 4-store retail chain.• Executed promotions to improve brand recognition for KW Bracelet, Local Color’s highest profit product, growing sales 45% in 12 months.
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Brand Manager InternDel Monte Foods, Inc. Jun 2006 - Aug 2006Walnut Creek, Ca, Us• Created and presented product strategy and opportunity assessment for new Del Monte condiment ($8-20M) to senior management; used as basis for prototype development.• Managed and executed national $100K on-pack coupon promotion in support of label change for Contadina brand to increase velocity at shelf. -
Experienced Consultant - Web DeveloperAccenture Feb 1998 - Jun 2003Dublin 2, Ie• Co-architected $10M web portal to support Walt Disney’s 110,000 employees. Creative Java and JSP-based architecture design adopted by software vendor in next release of software.• Coded and managed 8-person team to deliver $4M portion of a major web software project on time and on budget.• Provided expertise in requirements gathering, portal architecture, troubleshooting, testing documentation, and version release management for Fortune 50 clients.• Directed roll out of $100 million Ariba eProcurement solution for ChevronTexaco procurement organization of 50,000 employees across 180 countries. • Led graphical user interface design for an Accenture product line. Used intentions-based design paradigms to minimize clicks per task.
Sandra C. Skills
Sandra C. Education Details
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Northwestern University - Kellogg School Of ManagementManagement And Strategy -
Florida State UniversityFinance And International Business
Frequently Asked Questions about Sandra C.
What company does Sandra C. work for?
Sandra C. works for Unifyapps
What is Sandra C.'s role at the current company?
Sandra C.'s current role is VP of Marketing.
What is Sandra C.'s email address?
Sandra C.'s email address is sa****@****afi.com
What is Sandra C.'s direct phone number?
Sandra C.'s direct phone number is +180167*****
What schools did Sandra C. attend?
Sandra C. attended Northwestern University - Kellogg School Of Management, Florida State University.
What are some of Sandra C.'s interests?
Sandra C. has interest in Web Design, Skiing, Entrepreneurship, Economic Empowerment, Technology, Social Media, Marketing, Search Engine Optimization (Seo), Biking, Science And Technology.
What skills is Sandra C. known for?
Sandra C. has skills like Product Management, Cross Functional Team Leadership, Marketing, Product Development, Product Launch, Competitive Analysis, Management, Marketing Strategy, Market Research, Leadership, Start Ups, Medical Devices.
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