Reporting directly to the Head of International Licensing (UK) with oversight of an annual marketing budget ranging from $500k to $1M, I developed and executed partnership strategies, identifying and cultivating relationships with potential and existing partners to drive new business opportunities. Collaborating with cross-functional teams, I integrated partnerships seamlessly into the organization's strategy. Additionally, I led the marketing strategy for the Weight Watchers licensing retail range. Key Achievements:- Achieved 30% increase in scanned sales at retailers such as Myer and BigW and >40% open rates for an email campaign by partnering with brands such as Qantas, Bupa and Conair to deliver high sales results through targeted advertising campaigns.

I developed and managed the Consumer Products portfolio, ensuring profitability through inventory risk minimization and new product introduction. This involved crafting the product innovation strategy, managing development processes with cross-functional teams, and conducting market research to align with trends. Key Achievements:- Identified an opportunity in the market for a healthy meal delivery service, partnered with an industry leader and led the project team to a successful launch of the range, exceeding initial forecast by 200%.- Led the planning and implementation of the consumer products reformulation project launching 40 new products which maintained sales and increased blended margin and customer satisfaction.- Designed and implemented a new NPD process internally which ensured internal alignment, open communication, and increased efficiency.

I developed and managed the marketing strategy for the Weight Watchers retail product range, overseeing campaigns, budgets, and performance tracking. I ensured smooth licensing partnerships and collaborated with cross-functional teams to integrate retail products into the organization's strategy. Additionally, I identified new business opportunities, drove product development, and analyzed business performance. Key Achievements:- Managed the marketing and development of the Weight Watchers licensing range in retail with a total value of $21M in Australia and New Zealand.- Delivered 3 packaging changes across 60 products in the Weight Watchers licensing range.Identified and secured a new business opportunity in the pharmacy channel partnering with the Pharmacy Guild of Australia, Chemmart and Priceline and executed the launch of the range across Australia which led to initial sales of $500K in the first year.- Developed and implemented a successful pilot program with Australian GPs which involved leading and managing the internal project team, developing, and managing relationships with external stakeholders, implementing software for GPs to track the progress of their patients and managing the overall tracking of the trial.

I managed a team of five and oversaw a $1.5 million annual budget. I led the marketing team to successfully deliver integrated marketing campaigns involving ATL, BTL and digital. I communicated marketing plans to stakeholders, conducted market research, and supported commercial initiatives.Key Achievements:- Member of the media executive and senior management committees and Adshel representative on the Outdoor Media Association marketing committee.- Developed and implemented a customised budget monitoring system which resulted in improvements in efficiency and control of the marketing investment.- Developed and delivered the tender awarded the Yarra Trams advertising contract in Melbourne.