Sandra Cordero Email & Phone Number

Addison, Texas, Us

• Email, push, and SMS marketing• Loyalty• Strategy• Social media community management• Print and digital design • Event planning and staffing• Mobile app user testing• Kickstarter campaign marketingPast Clients:• The Bouqs• Nothing Bundt Cakes• Saje Natural Wellness• Dippin’ Daisy’s• Prism Boutique• Seafood City• CM Group• Marcus & Millichap• PerfectDD• ActionCraft Toy Box

Indianapolis, In - Indiana, Us

• Plans agenda of 70+ member youth group and facilitates discipleship and bible study curriculum.• Organizes youth outreaches in California, Texas, Arizona, and Washington. • Serves as the Southern California representative for Word International Ministries’ US National Youth Council and coordinates annual National Youth Pastors and Youth Workers Conference.• Speaker for 2011, 2013, 2014, and 2020 National Youth Pastors and Youth Workers Conference.• Speaker for Pyros Youth Adults Ministry Retreat.• Speaker for WIN USA Convergence 2018.• Creates Facebook event pages and fliers and administrates the Pyros Facebook group.• Wrote articles for the Pyros Youth Ministry quarterly newsletter, The Torch.

Cupertino, Ca, Us

City Of Industry, Ca, Us

City Of Industry, Ca, Us

Torrid.com• Email • Push • SMSNotable projects:• Buy online, pickup in store• Curbside pickup• e-Receipt• Narvar• Transactional email revamp• 2 ESP migrations• 2 loyalty program email revamps2016-2017Lovesick.comMay - August 2016HotTopic.com | BoxLunch.com

Los Angeles, Ca, Us

• Managed the GUESS?, Inc. email marketing team and initiatives for GUESS.com, GUESS.ca, GUESSFactory.com, GUESSFactory.ca, Marciano.com, Marciano.ca, GbyGUESS.com, GbyGUESS.ca, and GUESSkids.com. • Successfully migrated email program to email service provider Adobe Campaign.• Spearheaded responsive design transition for all product, store, transactional, and CRM email templates.• Optimized email team strategy to increase Black Friday week 2015 revenue by 32% over LY.• Launched the A$AP Rocky x GUESS Originals collection online by developing workflow processes to launch special collections and schema to segment special collection opt-ins. • Onboarded deliverability tool Return Path and completed the email program certification and Gmail audits. Monitored deliverability metrics of each brand and country and provided recommendations on ISP and engagement segmentation to ensure high inbox placement and maximize email revenue.• Responsible for campaign setup, segmentation, and deployment of GUESS? and GUESS? Canada campaigns.• Provided pre-deployment feedback on copy and creative to produce more intentional messaging and increase engagement KPIs. Analyzed email performance post-deployment and presented learnings and recommendations to e-commerce merchandising, copywriting, and design teams.• Implemented persona and gender based emails, driving an increase in spend and engagement in men and kids segments.• Graduated from GUESS’ 6 month manager training course.

Los Angeles, Ca, Us

• Led the 3 member Subscriber and Expired team.• Spearheaded the launch of the Subscriber Welcome drip, Subscriber Daily drip, Subscriber Progress Report, Subscriber Premium Services Upsell Digest, Expired Winback drip, and the Expired Daily drip.• Developed drip, cart abandon, transactional and promotional email strategy for eHarmony.com, eHarmony.ca, eHarmony.co.uk, eHarmony.com.au, and compatiblepartners.net.• Managed the Subscriber lifecycle and monitored the health of the segment to increase engagement, maximize user experience, and optimize retention streams to reduce churn and extend subscription terms.• Managed the Expired lifecycle to win back former members and increase re-subscription rates through targeted messaging and creative promotions.• Owned end-to-end campaign production: pre-production, creative development, HTML and responsive coding, campaign setup, list segmentation, A/B testing, and deployment of emails.• Analyzed campaign and program performance and communicated results with the Director of Product Marketing and Monetization.• QA of email campaigns on Return Path and Litmus to ensure proper rendering across ISPs, mobile, and tablet devices, as well as QA of promo codes, banners, and landing pages.• Implemented agile marketing tools in promotional emails via vendor Movable Ink.• Enrolled in the Leadership Choice Accelerated Management Program.

• Coordinated camper registration and maintained the camper database of 270+ youth and young adults from Word International Ministries United States network and partner churches.• Assisted planning team with the creation of the camp agenda, logistical coordination, and event promotion through social networking and nationwide promotional visits.• Summer camp speaker in 2009, 2010, 2011, and 2012.

El Segundo, Ca, Us

JustFab is a monthly VIP membership program that grants fashion lovers access to celebrity stylists and the hottest shoes and handbags. Get started here: http://www.justfab.com/invite/scordero/• Grew email program from 750,000 to over 130 million unique engagement emails deployed per month in 1.5 years.• Helped develop drip, cart abandon, transactional, and promotional email messaging strategy to various user segments (Elite, VIP, Members) for JustFab.com and JustFab.ca.• Responsible for pre-production, HTML coding, campaign setup, targeting, deployment, and optimization of marketing and transactional emails.• Worked cross functionally with merchandising, creative, technology, product, market research, and social media teams to develop and implement email campaigns.• Coordinated subject line, creative, time, content, pricing, and promotional testing.• QA of emails on multiple ISPs to ensure flawless execution and mobile compatibility.• QA of related site assets, live promotions, and promo codes.• Maintained US and Canada subscriber list health and unsubscribe rates. • Monitored multi-ISP deliverability and assessed any irregularities in sender score.• Successfully overcame major Gmail bulking issues through aggressive list segmentation and suppression lists.

• Provided administrative support to executive staff members and took minutes at monthly meetings.• Tracked monthly staff dues and created payment reports for the CFO. • Served on the Solace Collision Conference planning team.• Assisted in planning quarterly convergence events and outreaches.

Irvine, Ca, Us

• Prospected potential corporate and direct sales candidates by sourcing through resume databases, applicant resume submissions, and job fair screenings.• Conducted heavy scheduling of corporate candidate interviews for the Irvine, Los Angeles, and Charlotte offices.• Processed offer letters, employment agreements, and IT access requests for new hires.• Conducted pre-employment background checks using HireRight.• Managed candidate flow by utilizing the JobVite applicant tracking system and created monthly reports to track the progress of each open requisition.• Posted job listings on employment boards, online user groups, university job boards, LinkedIn, Twitter, and Facebook to increase WebVisible’s social media presence. • Coordinated Los Angeles and Orange County Open House events by scheduling candidates and performing pre-event and post-event follow up. • Provided administrative support for the Human Resources department.

• Monitored the daily activity of the UCI Bookstore using the storewide CCTV camera surveillance system.• Apprehended, interviewed, and prosecuted shoplift and burglary suspects. • Composed shoplift narratives and inputted case information into the FileMaker Pro database.• Prepared prosecution incident reports and theft footage DVDs for the Irvine Campus Police.• Interviewed job applicants and trained new hires.

New York, Ny, Us

• Increased clientele base for financial advisor Sean Righter of the Private Client Group through prospecting. • Assisted with marketing strategy and event coordination for financial investment seminars. • Maintained the client tracking system.

Bachelor'S, Business Economics And Sociology (Specialization In Business, Economy, And Society)

Education record

High School Degree