Sandra Morrison

Sandra Morrison Email and Phone Number

Communications Pro | Brand Storyteller | Messaging Strategist | Change Agent | Social Media | Corporate Social Responsibility Advocate @ ZooTampa at Lowry Park
Sandra Morrison's Location
Tampa, Florida, United States, United States
Sandra Morrison's Contact Details

Sandra Morrison personal email

About Sandra Morrison

Bringing TV and storytelling experience to the corporate and nonprofit world: Results-oriented, forward-thinking, bilingual Public Relations, Marketing, and Branding professional with extensive experience in successfully delivering a wide variety of complex projects, campaigns, and programs in five industries. A builder of mutually beneficial relationships with executives, colleagues, media partners, government officials, public agencies, and community organizations. An award-winning leader experienced choosing the appropriate communication vehicles to deliver organizational messages to achieve short-term and long-term target goals. Broad experience providing ongoing communications counsel and support to the C-suite and engaging internal and external audiences across multiple channels.Former news journalist with over ten years of experience and the ability to partner in creating strategies that accelerate awareness, deepen knowledge, and shape desired perceptions among audiences while amplifying visibility. My journalism background gives me a knack for storytelling, keen editing eye, and nose for news. A passionate storyteller and listener who values others' lives and experiences and uses her communications know-how and knowledge to make a difference by giving a voice to those who often feel no one listens to them. Specialties: • Strategic Communications• Video Production • Spokesperson• Internal Communications • Public Relations• Media Relations and Outreach • Corporate Social Responsibility • Social & Cause Marketing • Social Media Marketing • Crisis/Executive Communications• Integrated campaigns• Community Outreach• Thought LeadershipTech Skills: • Microsoft Office Suite• Adobe Photoshop• WordPress• HubSpot• Google Analytics• Meltwater

Sandra Morrison's Current Company Details
ZooTampa at Lowry Park

Zootampa At Lowry Park

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Communications Pro | Brand Storyteller | Messaging Strategist | Change Agent | Social Media | Corporate Social Responsibility Advocate
Sandra Morrison Work Experience Details
  • Zootampa At Lowry Park
    Director Of Communications
    Zootampa At Lowry Park Nov 2020 - Present
    Tampa, Fl, Us
    Communications Pro | Brand Storyteller | Messaging Strategist | Change Agent | Social Media | Corporate Social Responsibility Advocate
  • The Florida Aquarium
    Director Of Communications
    The Florida Aquarium Feb 2019 - Apr 2020
    Tampa, Fl, Us
    Directed and led a team in all aspects of short- and long-term PR/communication strategies to establish and maintain an ongoing, coherent and uniformly positive perception of the aquarium among public audiences, while proactively leading public relations, reputation/crisis management, media relations, employee engagement, special events and the determination, development and communication of key stories and messages that motivate people to visit the aquarium.• Advanced the aquarium’s reputation and brand to position it as a national leader in conservation and historic scientific advancements focused on protecting and restoring the oceans/waterways.• Developed and executed communications strategies, while aligning public relations efforts and digital media to increase brand awareness and reputation.• Cultivated solid relationships with local, statewide, national and international media that contributed to a 300% increase in earned media coverage within 13 months.• Substantially increased aquarium followers; Facebook +10.6K, Instagram +15.6K, Twitter +1.8K.• Facilitated local/national publicity requests as well as pitched local, statewide and national print, broadcast and digital stories resulting in coverage in the Tampa Bay Business Journal and Tampa Bay Times and FOX 13, as well as nationally including The New York Times, Washington Post, New York Post, Associated Press, Reuters News, CNN, The Today Show, NPR Weekend Edition and BBC resulting in over 96 million media impressions.
  • Hillsborough Area Regional Transit Authority (Hart)
    Public Relations Manager
    Hillsborough Area Regional Transit Authority (Hart) Dec 2017 - Feb 2019
    Tampa, Florida, Us
    Managed all aspects of communications/PR including press releases, media advisories, statements, executive talking points and fact sheets as the primary spokesperson and liaison. Partnered directly with media outlets, provided timely responses/interviews, prepared executive spokespeople for interviews, and coordinated media attendance at special events such as VIP, ribbon cuttings, conferences, and media previews and ride-along.• Created press releases, media advisories, media kits, event materials and photo/video kits for storytelling opportunities; increased pickup rate by 90%, and enhanced positive audience impressions.• Cultivated and leveraged robust pipeline of media contacts; researched local and national outlets to identify/establish new contacts and partners.• Spearheaded the planning and execution of multiple PR strategies/initiatives that supported specific organizational objectives, including autonomous vehicles and the transition to cleaner-burning fuel.• Achieved a 400% increase in media impressions within 12 months with strategic design and execution of multi-channel strategy to promote new regional transit services.• Directed a multimedia video team in the crafting of the “I Ride with HART” integrated multimedia campaign highlighting experiences of our riders, operators, community partners and more for internal/external audiences.
  • Hillsborough Area Regional Transit Authority (Hart)
    Public Information Officer
    Hillsborough Area Regional Transit Authority (Hart) Feb 2013 - Dec 2017
    Tampa, Florida, Us
    Managed the production of internal/external communications and facilitated public information strategies in the identification and coordination of communications and public relations, while responding to all media inquiries. Created newsletters, PR campaigns and story pitches for local, regional, trade, and national media outlets, while maintaining community and media lists.• Partnered in designing/implementing an organization-wide communication strategy and a wide range of communication projects that bring positive PR via the crafting of messaging and collaterals.• Proactively identified and acted on key opportunities to improve internal and external brand awareness, emphasizing a positive image through accomplishments and services.• Provided messaging, strategic counsel, and media training for all C-suite and senior executives, while working with corporate/PR executives to identify and develop potential new stories.• Created/maintained editorial calendars for blog/social media postings and community newsletters.
  • American Association For Physician Leadership®
    Marketing Communications Specialist
    American Association For Physician Leadership® Feb 2012 - Feb 2013
    Washington, District Of Columbia , Us
    Formerly the American College of Physician Executives (ACPE)Partnered in managing and leading all aspects of day to day marketing and communications operations, including the research and alignment of campaign messages via print, online, electronic/multi-media, and direct mail initiatives. Received, categorized and acted on all new communication requests, while delivering recommendations and implementing enhancements for communication process improvement.• Played key role in managing an $8M marketing plan, including brand and promotional campaigns to increase traffic and bolster member recruitment.• Created project briefs, managed promotions and tracked vanity URLs for campaigns; contributed to bi-monthly corporate magazine with content development and finalization prior to distribution.• Developed and implemented new email marketing template for campaigns to promote conferences resulting in an 80% higher open rate than previous initiatives.• Served as part of cross-functional and cross-segment team in the development of new product position strategies, new products, and event launches.
  • Hoyu America Co.
    Marketing & Communications Manager
    Hoyu America Co. Feb 2010 - Jan 2012
    Us
    Directed all aspects of daily marketing, PR, media relations and alliance building functions, while leading marketing communication staff in the development of compelling marketing, key messaging, branding and unified communications strategy in support of $46M in annual sales. Served as the social media manager and webmaster, managing daily content updates.• Led the coordination and management of industry trade shows and events, including timelines and production of all show and event materials.• Developed, launched, and managed $10M marketing plan for key clients; successfully improved sales revenue by +25% through brand awareness initiatives during key sales periods.• Consistently delivered projects and campaigns under budget with cost-effective marketing management and strategic vendor negotiations.• Spearheaded all social media marketing, campaigns, and community outreach activities to increase Facebook following from 1K to +29K in 8 months; established new base for marketing.
  • Baynews 9
    News Anchor And Reporter
    Baynews 9 Feb 2005 - Jan 2010
    Us
    Researched and developed news stories and interest pieces including exclusives focused on viewer demographics. Produced daily news package as a one-man-band reporter, then translated and tracked story into English for Baynews 9, sister station of Baynews 9 en Español.Of Note: Reported the story about a little girl suffering from Neuroblastoma cancer that arises in immature nerve cells and affects mostly infants and children. Revealed critical need within the community resulting in multiple community leaders and residents raising the money required for her treatment.
  • Kvda 60 Telemundo
    News Anchor/Reporter
    Kvda 60 Telemundo Sep 2003 - Jan 2005
    Covered significant stories including the flooding in Coahuila, Mexico that left hundreds of families homeless, as well as, the roof collapse of a Kidzville daycare in San Antonio, Texas. Exposed several parent’s safety violation complaints.• Delivered artistic direction and criteria for the production of each new and modified news story while maintaining the style, image, and brand of the station.• Developed story ideas, maintained contacts with community organizations, business leaders and news sources for possible future stories.• “Sold” news director, executive producers on story ideas and executed all aspects of producing a daily package.
  • Kfda Newschannel 10, Telemundo 36
    News Anchor/Reporter
    Kfda Newschannel 10, Telemundo 36 Sep 2002 - Sep 2003
    Amarillo, Tx, Us
    Developed story ideas, maintained contacts with community organizations, business leaders and news sources for possible future stories. Served as anchor and writer for live and spot news programs. Shot and edited utilizing DVC PRO equipment and Liquid editing system.• “Sold” news director, executive producers on story ideas and executed all aspects of producing a daily package • Set up interviews, drove to story locations, filmed, edited and wrote packages
  • Cnn En Español
    Field Producer
    Cnn En Español Sep 2001 - Aug 2002
    Atlanta, Georgia, Us
    * Produced news stories content for CNN en Español.* Successfully field produced major events such as post-9/11 attacks (victims profiles and New York City recovery), anthrax attacks, American Airline flight 587 crash. * Coordinated the activities of photographer, throughout the production process.* Researched production topics using leads, the internet, video archives, and other informational sources. * Researched and analyzed background information related to stories in order to be able to provide complete and accurate information.* Conducted live or taped interviews or narratives.* Obtained rights to interviews or to such items as existing video footage.* Produced, helped write and edited daily packages from the field along with correspondents. * Booked high-profile guests for live interviews, such as then United States senator (N.Y.) Hillary Clinton, US senator Chuck Schumer, U. S. Representative (N.J.) Bob Menendez* Coordinated satellite & live hits for various CNN network shows
  • News 12
    Assignment Editor
    News 12 Sep 2000 - Aug 2002
    Bethpage, New York, Us
    Researched and developed news stories and interest pieces including exclusives focused on viewer demographic. Monitored scanner and determined if content was “newsworthy”.• Worked in the field coordinating live shots and exclusive interviews. • Set up story lines in conjunction with consumers, government agencies and watchdog groups.

Sandra Morrison Skills

Press Releases Public Relations Digital Media Social Media Advertising Social Media Marketing Marketing Strategy Public Speaking Video Production Facebook Event Planning Marketing Leadership Internal Communications Marketing Communications Editing Brand Development Email Marketing Crisis Communications Social Networking New Media Marketing Research Storytelling Radio Television Blogging Brand Awareness Corporate Communications Newsletters Creative Direction Strategy Copywriting Video Competitive Analysis Fundraising Online Advertising Sponsorship Marketing Management Indesign Publicity Corporate Branding Market Research Bilingual Spanish Strategy Development Trade Shows Direct Mail Market Planning Creative Development Multicultural Agency Relations

Sandra Morrison Education Details

  • Hofstra University
    Hofstra University
    Broadcast Journalism & Sociology
  • Kingsborough Community College
    Kingsborough Community College
    Journalism/English

Frequently Asked Questions about Sandra Morrison

What company does Sandra Morrison work for?

Sandra Morrison works for Zootampa At Lowry Park

What is Sandra Morrison's role at the current company?

Sandra Morrison's current role is Communications Pro | Brand Storyteller | Messaging Strategist | Change Agent | Social Media | Corporate Social Responsibility Advocate.

What is Sandra Morrison's email address?

Sandra Morrison's email address is sm****@****ium.org

What is Sandra Morrison's direct phone number?

Sandra Morrison's direct phone number is +181338*****

What schools did Sandra Morrison attend?

Sandra Morrison attended Hofstra University, Kingsborough Community College.

What are some of Sandra Morrison's interests?

Sandra Morrison has interest in Culture, Music And Literature, Community Theater, Travel (Within The Us And International), Baseball, 공익 활동, Basketball, 사회 복지, Sports, News And Politics.

What skills is Sandra Morrison known for?

Sandra Morrison has skills like Press Releases, Public Relations, Digital Media, Social Media, Advertising, Social Media Marketing, Marketing Strategy, Public Speaking, Video Production, Facebook, Event Planning, Marketing.

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