Sandra Crawford Williamson Email and Phone Number
Texas, United States
Sandra Crawford Williamson's Location
Dallas-Fort Worth Metroplex, United States, United States
Sandra Crawford Williamson's Contact Details
Sandra Crawford Williamson work email
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Sandra Crawford Williamson personal email
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Sandra Crawford Williamson phone numbers
About Sandra Crawford Williamson
Sandra is a seasoned executive, Wall Street industry expert, author, executive coach, professor, and speaker who has held many C-suite roles, including CEO, COO, and Marketing Officer in a $3 Billion firm. She brings 25+ years of general management, marketing, and sales experience with a passion for taking brands, companies, teams, and individuals to the next level through inspiration, mentoring, and authenticity. After leading a publicly traded company doing business in 43 countries, working with start-ups in Silicon Valley, launching a mission-focused nonprofit, being in NYC on 9/11, surviving cancer, and other personal loss, Sandra’s authentic, nothing held back story of perseverance and hope is inspiring to all. She is passionate about sharing her years of experience with others through founding Crawford Creative Consulting, teaching at the university level, various media appearances, and equipping and developing others through executive coaching.
Sandra Crawford Williamson's Current Company Details
Sandra Crawford Williamson Work Experience Details
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Dallas Baptist UniversityDallas Baptist UniversityTexas, United States
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Marketing Department - Academic ChairDallas Baptist University 2022 - PresentDallas, Tx, UsResponsible for the development and delivery of academic curriculum, programs, department faculty, events, course schedules, student advising, research, and scholarly activities in the Marketing discipline.
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Assistant ProfessorDallas Baptist University 2021 - PresentDallas, Tx, UsCelebrating a full-time professor role in the College of Business Entrepreneurship Program. The focus is on curriculum development, teaching, and advising undergraduate students in the program.
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Adjunct ProfessorDallas Baptist University 2018 - 2021Dallas, Tx, UsThrilled to be a part of the amazing faculty of DBU, developing and teaching courses in their College of Business Entrepreneurship Program.
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Founder & CeoCrawford Creative Consulting Company 2009 - PresentPrincipal in a full-service consultancy, partnering with firms of various industries, funding models, size, and strategy via full-time engagement, project-based work, and speaking/training events.- Wide range of workshops to improve employee engagement and performance, including customer programs- Marketing, Sales, and Digital industry expert for multiple Wall Street research firms- Team building, cultural transformation, talent acquisition and assessment- Strategic consulting, including business plan & sales strategy development- Full digital Marketing firm that can plug-in to any organization and become the Marketing department- Brand strategy and development- Employee recruiting, structuring, compensation, training & development, retention and reviewing processes- New market penetration to include global business development- Sales team motivation, leadership and incentive planning- Customer service and support structure, systems and training support- Revenue retention, upselling, and refund prevention- Website and mobile strategy, development, and management- Online and offline advertising expert- Publicity, public relations and crisis management planning -
Podcast HostEternal Leadership 2017 - 2019There comes a point in life where one desires to live life that is filled with significance. If you are on the journey of living life to become all that you were created to be, this is the podcast for you. Eternal Leadership will equip you to achieve success personally, professionally and spiritually. This show provides expert input to bring clarity to the complex issues you face every day. Are you looking for guidance, coaching, mentorship, and discipleship? Subscribe today and join this amazing community.
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Chief Marketing OfficerId90 Travel 2015 - 2016Southlake, Tx, UsAs the CMO for both ID90 Travel and Trebeca Travel, responsible for both the B2B and B2C strategies for both firms:- Create and design an all points approach to acquire new enterprise customers with strategic storytelling and compelling product - Develop and leading a mid-sized company acquisition plan by recruiting, hiring, and training both internal and external sales forces- Apply digital marketing and sales and lead generation strategies to penetrate the global SMB market- Develop, test and constantly improve a cost-effective sales strategy for thecompany that addresses all segments of the business (small, medium and large sizedcustomers).- Develop, test and constantly refine marketing communication plans that can beutilized by companies/associations to promote the benefits of ID90 Travel and Trebeca Travel, encouraging both trial and repeat purchase behavior by users.- Develop a dynamic staffing and resource allocation plan for the businesses - Increase conversion rates by proactively and regularly identifying improvements to thesite or marketing programs that will increase conversion in the short term, using analytictools & data to help support decisions- Drive the strategic direction for and implementation of advancements to the customerexperience, product enhancements and online customer acquisition capabilities- Work with all internal and external stakeholders to ensure that resources are allocated based on consumer insights, P&L analysis, and alignment with the Company’s strategic roadmap- Develop B2B brand marketing programs brand that will help the Companies further penetrate employers and membership-based associations -
Chief Marketing OfficerSupermedia Llc 2009 - 2011Dallas, Tx, UsExecutive Committee member responsible for all facets of marketing, including business-to-business and consumer market strategy for multi-billion dollar advertising agency for small- to medium-sized businesses with $200 Million budget, 500,000 clients, 180 employees.- Led product strategy of Superpages portfolio to include research, development, pricing, technology, analytics, training, sales communication- Direct the brand development of company to include national advertising, company websites, public relations, government relations, community relations, marketing communications, employee communications, email marketing, B2B programs, social media strategy, all SEO work- Developed and led the entire partner development strategy to include over 200 partners such as Google, Facebook, Yahoo, Local.com, AdMob- Oversaw the development of a robust direct-to-client engagement model, portal, budget, work plan, communication timeline, etc.- Responsible for all client acquisition, conversion, retention, product sales across multiple lines, including: print, digital, mobile, social media- Led Field Marketing efforts across all channels, including national and local clients, agencies, and The Client Call Center- Closely monitor industry, company, ad hoc, and customer research and data to guarantee superior value to clients - Established full video production studio, producing B2B, training, sales material where became the company spokesperson for most topics -
CooHdvms - True.Com 2004 - 2009UsFounding company officer responsible for establishing a family of companies and brands in the online media industry, which blossomed from start-up to $100 Million in revenue in five years.- Direct several departments with 235 direct employees, responsible for the integration of all Product Development, Marketing, Sales, Operations, Administration, and Strategic Planning, to include areas such as True Success Life Coaching, Sales & Retention, Customer Service & Care, Customer Loyalty, Events, Research, Global Business Development, and Public Relations efforts. - Established a safer, savvy, and scientifically-based online relationship service whose mission is to help singles find long lasting and fulfilling relationships based upon an advanced, scientific compatibility test uniquely endorsed by Psychology Today from concept to site launch. - Applied various methods of swift, innovative growth to gain category leadership in traffic and a member base of 30+ million within five years.- Recruited, hired, trained, and developed a state-of-the-art Sales force and Customer Care team who manage all customer communication, up-selling, retention, and service.- Lead all public information through Public Relations, Sales force, Customer Care, and Investor Relations, presenting at industry conferences, partner presentations, and venture capital meetings. -
President/General ManagerZapf Creation 2000 - 2004Rödental, Bavaria, DeEstablished subsidiary from scratch through all processes to bring a German family of toy brands into The Americas, achieving a 35% market share within three years, surpassing toy giants such as Mattel and Hasbro.- Direct all departments with direct employees and 50 outside sales agents, responsible for the integration of all Product Development, Marketing, Sales, Finance, Logistics, Administration, Human Resources, and Strategic Planning efforts for several leading toy brands.- Established company through processes of recruiting, real estate development, training, product development, logistical establishment of global product production and flow, agency proposal and selections, sales team structuring, toy fair premiere, publicity, advertising, etc.- Developed and delivered product assortment, including the processes of research, strategy development and integration, accounting for $60+ Million in annual sales, which delivered a 70% growth rate for North America, Latin America and The Caribbean areas of responsibility.- Member of the global Board of Officers, which was responsible for leading the $250 Million firm world-wide in 43+ countries.- Day-to-day management of entire company’s operations, P&L, teams, customers, etc. to deliver consistent shareholder equity.- Features included Today Show, Live w/ Regis & Kelly, The Wall Street Journal, QVC, HSN, and multiple consumer magazines & trade journals- Applied various methods of swift, innovative growth to gain category leadership and compounded 3-year growth rate of 411% -
Vice President Marketing & SalesUniversal Orlando Resort 1998 - 2000Orlando, Florida, UsLaunched a global theme park destination, responsible for the integration of all global Marketing and Sales efforts for several entertainment brands through strong innovative leadership. - Created a global brand, designed to sequester visitors via on-site hotels, two theme parks, and a night-time entertainment venue.- Led team which provided concept development, logistical planning and execution of Sales hosted events, trade shows, promotional and Publicity events, including the telecasted Universal Studios Escape Press Preview Week.- Established operational structure, process, and analytics to run a multi-branded facility with 17,000+ employees. -
Marketing & SalesNabisco 1996 - 1998UsVarious Sales, Category Management, Project Management, and Team Leader positions- Expert in Consumer Loyalty Marketing, category affinity marketing, data-mining, data warehousing, and direct mail- Responsible for leading major national retailers to $150 million in annual sales- Led the National Category Development team of 90+ managers - Featured in Supermarket Business and Progressive Grocer trade magazines -
Marketing & SalesThe Coca-Cola Company 1995 - 1996Atlanta, Ga, UsVarious Sales, Sales Planning, Category Management, and Brand Management positions- Expert in Category Management Best Practices and developing sales tools and training- Led Customer Development Teams in all trade channels: Grocery, Mass, Club, Drug, Convenience, and Wholesale- Successfully developed, engineered, and successfully rolled out global product concept -
SalesProcter & Gamble 1990 - 1995Cincinnati, Ohio, UsVarious Sales, Marketing, Recruiting, and Training & Development positions- Direct sales responsibility for $40 million with major national retailers- Won 1994 and 1995 Silver Sales Awards for breakthrough sales results and accomplishments
Sandra Crawford Williamson Skills
Marketing Strategy
Strategy
Marketing
Management
Product Marketing
Crm
Digital Marketing
Online Advertising
E Commerce
Social Media Marketing
Start Ups
Leadership
Advertising
Business Development
Sales
Lead Generation
Email Marketing
Entrepreneurship
Strategic Planning
Market Research
Business Strategy
Online Marketing
Analytics
Social Media
B2b
Team Building
Seo
Product Management
Brand Development
Direct Sales
Public Relations
Sales Management
Marketing Communications
International Sales
Sem
Website Development
Product Development
Strategic Partnerships
Management Consulting
Brand Management
Mobile Devices
Creative Direction
Business Planning
Fmcg
Community Development
International Trade
New Business Development
Account Management
Mobile Marketing
Integrated Marketing
Sandra Crawford Williamson Education Details
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Louisiana State UniversityConcentration Business Communication -
University Of PhoenixGlobal Management
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UopOrganizational Management; In Progress
Frequently Asked Questions about Sandra Crawford Williamson
What company does Sandra Crawford Williamson work for?
Sandra Crawford Williamson works for Dallas Baptist University
What is Sandra Crawford Williamson's role at the current company?
Sandra Crawford Williamson's current role is Dallas Baptist University.
What is Sandra Crawford Williamson's email address?
Sandra Crawford Williamson's email address is sa****@****dbu.edu
What is Sandra Crawford Williamson's direct phone number?
Sandra Crawford Williamson's direct phone number is +140792*****
What schools did Sandra Crawford Williamson attend?
Sandra Crawford Williamson attended Louisiana State University, University Of Phoenix, Uop.
What skills is Sandra Crawford Williamson known for?
Sandra Crawford Williamson has skills like Marketing Strategy, Strategy, Marketing, Management, Product Marketing, Crm, Digital Marketing, Online Advertising, E Commerce, Social Media Marketing, Start Ups, Leadership.
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