Sandra Soto work email
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Sandra Soto personal email
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With over 15 years of experience in the UX/UI design field, my latest experience was as a senior UX designer at Chubb, a leading global insurance company. My mission was to create user-centric digital interfaces and experiences that meet the needs and expectations of Chubb's customers, agents, and employees while adhering to the highest standards of design quality and accessibility.As a UX designer, I collaborate with cross-functional teams on ideation, wireframing, prototyping, and testing of various web and mobile products, using industry-leading tools such as Figma, UserZoom, and Adobe XD. I apply UX research, UX writing, and UX design principles, guided by usability heuristics, design thinking, and agile methodology, to validate and improve product designs and features. I also contribute to creating and implementing design systems, encompassing typefaces, icons, design tokens, layouts, and interactions, to ensure consistency and efficiency across the product portfolio. I am passionate about enhancing user experiences through usability best practices, HCI, accessibility, graphic patterns, color, typography, and iconography.
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Senior Product DesignerPearson Jul 2024 - PresentLondon, Gb
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Sr Ux DesignerChubb Apr 2023 - Feb 2024Ch• Collaborated on ideation, wireframing, and prototyping a new Claim reporting Smart Authentication experience while adhering to business requirements, technical, and legal constraints.• Conducted Usability and User Testing through various methods like moderated and unmoderated tests, interviews, A/B tests, and surveys using platforms such as UserZoom and private sessions to validate product designs and plan new features.• Facilitated Affinity Mapping and Diagramming workshops to define team strategies and prioritize decisions effectively.• Created wireframes, low-fi and high-fi mockups, and prototypes for responsive design projects like the Agent and Client Claim Dashboard.• Utilized the company-wide Design System for designing new features and making regular updates and improvements.• Mentored Junior UX Designers, offering support, skills, and consistent feedback for their success. -
Senior User Experience DesignerComcast Apr 2021 - Dec 2022Philadelphia, Pa, Us• Consistently enhanced a multi-platform, multi-device Smart TV user experience through iterative updates to user flows, intuitive and interactive designs, and a robust design system. • User testing sessions data gathering, analysis, and interpretation for immediately applicable results, in ongoing iterations.• Continuous collaboration with the UX Research Team, generating benchmarks and competitive analysis.• Coordination of multiple brands' efforts to a common product creating and keeping a consistent experience for end users.• Created holistic experiences through wireframing, prototyping, and accessibility-proof product design, with Figma and Sketch. • Multi-disciplinary member of a robust, high-level design team, creating and enhancing engaging experiences for broad audiences through thorough design systems. -
Ux Designer Senior TechnologistAmerican Water Jan 2018 - Apr 2021Camden, Nj, Us+ 5 nationwide user-centered projects continuous design creation and updates. 3 public-facing websites, 3 employee-specific, cross-platform apps design, and redesign, using Agile methodology (Jira).• Redesign and continuously update the Customer Portal website that impacts millions of customers on daily basis. Reducing customer service phone calls and increasing digital services enrollment.• Continuously update the Homeowner Services website interface designs and interactive experiences that impact millions of customers. Increasing user registration and service enrollments.• Create and update user interfaces and workflows for a web-based app that increases speed in water quality sampling and analysis, reducing error submission to regulatory agencies. UX Research, direct user interviews, and UX writing.• Actively collaborate in the creation and updates of a company-wide App Design System, Apps Graphic and Accessibility guidelines improving UX and UI of + 10 apps with the UX team. -
Ux DesignerPulpo Sep 2017 - Dec 2017Madrid, Comunidad De Madrid, EsDeveloped and enhanced UX/UI web-based user-centered platform and mobile responsive designs. Using Agile and Design Sprints continuously improved User interface and functionality based on periodical on-hands user testing UX research. Created and implemented a Design System and Brand guidelines through all communications. Created and promoted Social Media profiles and marketing materials for digital products and UX writing. Collaborated with the development team to make updates and corrections on different iterations of the app. -
Head Of DesignTurn International Sep 2015 - Jul 2017Created accessible and innovative digital graphic interfaces and elements design. Developed creative concepts and executed digital applications such as websites, apps, and digital advertising. Responsible for project management, personnel coordination, and supervision of the Design department. Account management and direct contact with clients. English speaking work environment.
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Sr Digital Art DirectorTeran\Tbwa Oct 2009 - Sep 2015Miguel Hidalgo, México, D.F., MxDeveloped innovative, user-friendly mobile apps, website interfaces, social media, and graphic elements. Created and developed design concepts, translating business-driven ideas and needs into interactive, memorable, and useful designs. Established site purposes, content, and function based on strategies goals of online campaigns. Designed and applied conceptual layouts, colors, and style guides. -
Interactive DesignerLittle Green Software Jul 2010 - Sep 2010Designed a product identity.
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Ui/ Interactive DesignerComunicación Ferrer Jul 2008 - Oct 2009Created and developed multimedia design projects online, such as websites, banners, digital interfaces, and other formats for interactive advertising.
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Ui DesignerImpacto Digital S.A. De C.V. Jan 2005 - Jul 2008MxElaborated and developed multimedia design projects, interactive formats, such as interactive interfaces, websites, banners, and digital advertising. Coordinated and supervised personnel in the Graphic Design department.
Sandra Soto Skills
Sandra Soto Education Details
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Arts & Design Faculty, National Autonomous University Of MexicoAudiovisual And Multimedia
Frequently Asked Questions about Sandra Soto
What company does Sandra Soto work for?
Sandra Soto works for Pearson
What is Sandra Soto's role at the current company?
Sandra Soto's current role is Sr Product Designer | UX UI.
What is Sandra Soto's email address?
Sandra Soto's email address is sa****@****ail.com
What schools did Sandra Soto attend?
Sandra Soto attended Arts & Design Faculty, National Autonomous University Of Mexico.
What skills is Sandra Soto known for?
Sandra Soto has skills like Creative Direction, Graphic Design, Online Advertising, Art Direction, Creative Strategy, Web Design, Flash, Logo Design, Digital Marketing, User Experience, Typography, Digital Strategy.
Who are Sandra Soto's colleagues?
Sandra Soto's colleagues are Anthony Swisher, Fernando Oliveira, Willians Santos, 张诗琪, David Clayton, Clarissa P, Gabriela Caseres.
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