Sandra Domènech Email & Phone Number

Barcelona, Cataluña, España

Barcelona

App promotion masterclass

Remote

- Responsible for managing and optimizing all paid channels, including Google Ads, Microsoft Ads, Apple Search Ads, TikTok, and Meta. Monitoring and negotiating external agreements, managing agencies. Promotion for B2C and B2B.- Analyzing and allocating the advertising budget, defining and executing effective strategies to maximize ROI. Defining KPIs, constantly analyzing, and optimizing to meet and exceed established goals.- Managing and coordinating internal and external teams, reporting directly to the CEO. Synchronizing with Product, Tech, Data, Design, and Finance teams.- Constantly improving results: A/B tests, ASO optimization of product pages, landing page changes, campaign optimization tests, defining key events, ensuring message consistency in ads and internally, price tests, promotions, remarketing, and testing new channels.

Barcelona Y Alrededores, España

- Develop, implement and manage Facebook ads and Instagram campaigns for leads acquisition and APP installs (Android&iOS) in more than 10 countries with a high daily budget, acquiring a lot of qualified traffic. Also managing remarketing and video campaigns.- Develop, implement and manage Twitter ads for APP in all our markets.- Develop, implement and manage Google Adwords, Gmail and youtube campaigns for APP (iOS&Android) with search and display in all our markets (more than 10 countries). - Create and implement new strategies in order to acquire relevant traffic.- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Track, report, and analyse website analytics, app analytics, initiatives and campaigns.- Monitor campaign results, analyse and optimise key metrics such as CPC, CPI, CPL, CPA, %CR, %CTR, %LTR and ROI.- Coordination support with external agencies for SEM acquisition campaigns, display networks, Youtube ads, etc.

Developing marketing plan (2013-2014): Market research, SWOT Analysis, finding solutions to improve, market opportunities research, new products design, elaboration of detailed schedule of actions,…

Barcelona Y Alrededores, España

- Support and training to internal customers in the use of CRM- Implementing quality data process in the CRM - reviewing and improving marketing channels focused on sales- negotiating with suppliers and controlling the quality of the service - managing marketing campaigns implementing segmentation of the market target research- developing executive reporting of sales activity.

Barcelona

Teaching mathematics to ESO and “Batxillerat” students (from 12 to 17 years old) and teaching economics to “Batxillerat” and university first course students.

Postgrado, Marketing Management And Consumer Research

Activities and Societies: TFP - Plan de márketing para Emotioners SL.Strategic and operational marketing, Online Marketing, Analysis.

Bachelor'S Degree, Economics

Macroeconomics, Microeconomics, Econometrics, International economy, Market’s research, Economic development, Social psychology.