Sandra Duarte

Sandra Duarte Email and Phone Number

Senior CRM Analyst @ ESTADÃO
brazil
Sandra Duarte's Location
São Paulo, São Paulo, Brazil, Brazil
Sandra Duarte's Contact Details

Sandra Duarte work email

Sandra Duarte personal email

About Sandra Duarte

Tenho 18 anos de experiência em marketing, comunicação, CRM e eventos. Atuo na elaboração do fluxo de jornadas de comunicação na plataforma Marketing Cloud para ampliar o relacionamento com os clientes. Gerencio as informações dos clientes na plataforma Salesforce para desenvolver ações e pesquisas para fortalecer o relacionamento dos clientes com a marca. Elaboro conteúdo para compor peças publicitárias. Desenvolvo planejamento estratégico contemplando ações no ambiente digital e off-line. Elaboro briefing para o desenvolvimento das campanhas de comunicação. Desenvolvo ações para alavancar vendas, faço análise de concorrência e do ponto de venda para estruturar ações de merchandising. Gerencio as redes sociais para divulgar os produtos e serviços da empresa e ampliar a experiência do usuário. Atuo na organização de promoções e eventos a partir do planejamento, contratação de fornecedores, controle de custos, prazos, execução e análise de resultados. Eu sou uma pessoa com bastante iniciativa, determinada e com senso de urgência para desenvolver projetos de alta performance. Sou organizada, criativa e gosto de pessoas, por isso me relaciono muito bem no ambiente corporativo. Tenho facilidade em olhar os diversos ângulos de uma questão, para solucionar problemas da melhor forma possível.#CRM #Comunicação #MarketingDigital #Eventos #RedesSociais #SocialMedia #Redatora #UXWriter #ProduçãoConteúdo #ComunicaçãoInterna #Endomarketing #MarketingDireto #TradeMarketing #Planejamento #Mídia #AtendimentoPublicitário(11) 98170.3440 | san.duarte.dias@gmail.com

Sandra Duarte's Current Company Details
ESTADÃO

Estadão

View
Senior CRM Analyst
brazil
Website:
estadao.com.br
Employees:
1907
Sandra Duarte Work Experience Details
  • Estadão
    Senior Crm Analyst
    Estadão Feb 2024 - Present
    São Paulo, Brasil
  • Dasa
    Analista De Crm
    Dasa May 2020 - Feb 2024
    São Paulo, Brasil
  • Dasa
    Senior Communication Analyst
    Dasa Jul 2023 - Jan 2024
    São Paulo, Brasil
    Prepare communication campaigns for medical audiences in order to create science material to increase relationships and inspirate the evolution of education to physicians. Focus on demands that incentive navigation within the health platform 'Nav' to create synergy between physicians and Dasa Educa, that is the brand responsible to develop articles about treatment medical and exams from the company. I am also a volunteer in the diversity generations group, we facilitate the exchange of experience between diverse groups to increase the engagement of people aged 40+
  • Dasa
    Analista De Crm
    Dasa May 2020 - Jan 2024
    São Paulo, Brasil
  • Dasa
    Crm Analyst
    Dasa May 2020 - Jul 2023
    São Paulo E Região
    I work with online communication campaigns in Marketing Cloud platform to expand the relationship with the patients and doctors from the hospitals. I analyse the performance of the campaigns to propose new actions and get a betther results about our KPI's. Is my job to improve the engagement with doctors and patients, for that I use the Salesforce to manage all informations and to start actions and researches as soon as necessary. I bring the information about the competition to analyze the actual scenario about health segment in the market and implement good practices to improve the performance of CRM actions in our organization.
  • Sky Brasil
    Communication Analyst
    Sky Brasil Nov 2017 - Mar 2019
    São Paulo E Região, Brasil
    I worked in the communication area and it was my responsibility to develop campaigns to the SKY Customers. The main objective of the communication plan is to construct a strong relationship with the customers, as result of those actions, the customers are be able to do an upgrade from their signatures and consume more services. I developed the media plan for digital, iTV, app and social media campaigns according with the business strategies. I prepared the briefing and the texts for the communication material. I coordinated the creation of the campaigns with communication agencies and the approval with product area. I coordinated the media calendar to updated daily all communication actions in the iTV and website.
  • Mcsd Assessoria E Consultoria Comercial
    Commercial And Marketing Consultant
    Mcsd Assessoria E Consultoria Comercial Jan 2012 - Jan 2014
    São Paulo E Região, Brasil
    Customer service, marketing consulting and events coordination. Development of strategic plan to achieve business results. Management of CRM tool to establish actions according to the opportunities identified. Interface with communication agencies and suppliers to manage jobs of digital marketing, trade marketing, and direct marketing. Organization of social or corporate events beginning with the conception, budget, coordination of suppliers and all details involved. After the events, I analyzed the results to report all information for the clients.
  • Santander Bank
    Marketing Analyst
    Santander Bank Feb 2008 - Dec 2011
    São Paulo E Região, Brasil
    Develop actions and campaigns offline and online related to direct marketing for customers as direct mail, welcome kit, brochure, e-mail marketing and newsletter.Establish the communication strategic and work in partnership with communication agencies and suppliers to create, produce and distribute the communication materials.Implement internal communication planning.Monitor comments posted in the President's blog and others blogs to solve problems of the employees.Control the communication budget and realize the payments to the suppliers.
  • Ups
    Marketing Coordinator
    Ups Jan 2006 - Feb 2008
    São Paulo E Região, Brasil
    Interface with the head office in Miami to lead initiatives, actions and campaigns proposed for Brazil.Develop texts about products and services to make the communication material in intention to present to the customers the complete portfolio of UPS.Support in public relations that include relationship with the media, with the mission of fortifying UPS brand in the market and reach the leadership of the logistic segment.Create and develop initiatives and projects for retention and prospecting customers - events, congresses, fairs and seminaries - to reach an increment in UPS's commercial result focusing the increase of our field of segments. Coordinate the production of customer material and promotional items together with the agencies and vendors.Negotiate, control and manager communication budget.Responsible for deadlines regarding the projects. Conducted analysis of the competitors to correct communication strategies.Organization, production and supervision of trade-fairs and events.Support to the internal areas for giving some directions regarding communication with the customers and initiatives that contribute to obtain a positive commercial result for the company.
  • Tv Globo
    Marketing Analyst
    Tv Globo Apr 2005 - Jul 2005
    São Paulo E Região, Brasil
    Temporary Contract: Elaborate market studies with the objective of identifying opportunities to increase the events of programming. Create media strategies, established in Ibope related software in order to construct commercial plans and further show sponsors the effectiveness of projects and the returns in visibility and brand recognition. Structure commercial plans to enable and render feasible project merchandising in the market. Develop after-sales plans to present to the sponsors the results of the projects. Possess knowledge of software relating to Ibope (PlanView, TeleReport and TGI).
  • Editora Abril
    Product Analyst
    Editora Abril Nov 1997 - Dec 2003
    Monitored the development of new products aimed at structuring the evaluation of results. Elaborated briefing for communication campaigns followed up on the creation and ordered such corrections as necessary. Controlled the budget and monitored the results. Developed the understanding and analysis of the retail outlets in order to elaborate distribution strategies. Provided sales support to newsstands, subscription, alternative outlets and internet retail. Structured briefing aimed at the creation of press releases for promoting the products in means of communication. Elaborated promotional campaigns, obtained registries, structured action-taking, planned divulgation. Production, supervision and organization of trade-fairs and events. Conducted analysis of the competition to correct communication, distribution and product positioning strategies. Acted as an interface between marketing, agencies, suppliers and other areas of company in order to optimize the communication channels. Created graphics, spreadsheets, reports and presentations relating to the projects.

Sandra Duarte Skills

Marketing Social Marketing Management Team Building Planejamento De Mercado Marketing Comercial Microsoft Powerpoint Market Planning Comunicados De Imprensa English Negotiation Corporate Communications Team Leadership Digital Marketing Adobe Photoshop Strategic Planning Atendimento Ao Cliente Business Planning Microsoft Office Microsoft Word Marketing Microsoft Excel Marketing Digital Segmentation Social Media Marketing Planejamento Empresarial Marketing Direto Marketing Por E Mail Business Strategy Project Management Marketing Communications Marketing Strategy Eventos Corporativos Spanish

Sandra Duarte Education Details

Frequently Asked Questions about Sandra Duarte

What company does Sandra Duarte work for?

Sandra Duarte works for Estadão

What is Sandra Duarte's role at the current company?

Sandra Duarte's current role is Senior CRM Analyst.

What is Sandra Duarte's email address?

Sandra Duarte's email address is sd****@****.com.br

What schools did Sandra Duarte attend?

Sandra Duarte attended Cásper Libero University, Camilo Castelo Branco University, Faculdade Cásper Líbero.

What are some of Sandra Duarte's interests?

Sandra Duarte has interest in Animal Welfare, Education, Environment.

What skills is Sandra Duarte known for?

Sandra Duarte has skills like Marketing Social, Marketing Management, Team Building, Planejamento De Mercado, Marketing Comercial, Microsoft Powerpoint, Market Planning, Comunicados De Imprensa, English, Negotiation, Corporate Communications, Team Leadership.

Who are Sandra Duarte's colleagues?

Sandra Duarte's colleagues are Edilse Gomes, Noemi Mello Fisch, Fatima Lopez, Pedro Silva, Sebastião Vitor, Beatriz Bulla, Edson Almeida.

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