Sandra Wu Email & Phone Number

Kirkland, Wa, Us

Dearborn, Michigan, Us

Ridgefield Park, Nj, Us

Responsible for all cross-functional site experiences, including balancing business priorities of all verticals, eCommerce, and Brand teams, as well as localizing global experiences for North American audiences. Drove Sustainability, Customization, cross-category Connectivity-related Brand experiences on Samsung.com, managed campaign strategy for 20+ key drive periods per year, and established content strategy and testing roadmap for key cross-functional pages such as homepage and gift guides. Led team of 5 direct reports.

Ridgefield Park, Nj, Us

Lead Samsung.com campaign management & go-to-market strategy, collaborating with cross-functional teams to develop campaign briefs, creative guidance, KPI targets, define end-to-end customer journey, and conduct postmortem reviews to document wins, learnings & opportunities. Proactively seek opportunities to test, learn, and establish best practices. Analyze data to optimize customer experience and engagement KPIs across Samsung.com. Lead merchandising strategy on key cross-category .com pages, such as the Homepage and Gift Guide. Establish benchmarks for programming performance & make data-driven decisions to optimize placements, while balancing the priorities from multiple lines of business.

Redmond, Washington, Us

• Led merchandising strategy & execution for all marketing campaigns across US & CA Microsoft Online Stores• Led creative experiences to support best-in-class customer experiences, continuously innovating and identifying white space, resulting in YoY revenue increases• Led project management of all campaigns with cross-functional stakeholders to deliver a cohesive brand strategy• Represented all North America campaign strategies from ideation to launch to postmortems• Analyzed data to optimize customer experience and conversion, and proactively seek opportunities to test & learn• Led Online Store merchandising integration of new features/initiatives• Managed 3 direct reports, including providing coaching, training, constructive feedback, and support for continuous improvement• Established processes for merchandising Microsoft Store.com Homepage, Sale page, and campaign pages

Redmond, Washington, Us

• Create & execute merchandising strategy for MicrosoftStore.com seasonal campaigns and product launches• Own & manage MicrosoftStore.com Sale page, resulting in a 308% increase in revenue participation, 185% increase in orders participation, and 42% increase in AOV during FY15 Q4• Collaborate with many various internal stakeholders to ensure smooth execution of campaigns and product launches, as well as a consistent omnichannel user experience for Microsoft Store customers

New York, Ny, Us

• Establish best practices for previously undefined processes, including migration of ad sales tracking to Salesforce • Create all marketing collateral for Supply organization• Revamp partner-facing communications, as well as regularly updating client-facing white paper and webpages • Execute and measure success of ad campaigns with Google DoubleClick for Publishers

Seattle, Wa, Us

Aided internal management team and key supply partners for the North Mountain Region, including the Seattle, Portland, Anchorage, UT, WY, MT, and CO ski and national park markets. Worked closely with team & hotel partners to increase revenue opportunities and lead ad-hoc projects to improve product competitiveness.• Developed partner-facing emails, newsletters, & promotion solicitations from concept & messaging to creative• Revamped deal solicitation email program by streamlining the partner experience; program immediately increased hotel participation by 40% & merchandising efficiency for entire team• Evaluated market trends & competitor activity to consult & strategize with over 1,100 hotels in 15 markets, contributing to consistent 10-20% YoY revenue growth in all markets from Q3 2011 – Q2 2014• Recommended pricing strategies & secured additional inventory for Seattle (top 15 market, North America) during peak summer season (90+% occupancy), contributing to record market share in Seattle June 2013• Proactively negotiated promotional opportunities to fill hotels’ need dates; in one example, generated 400+ room nights for the hotel and $14,000 incremental revenue for Expedia over a 24 hour sale period

Seattle, Wa, Us

Worked with Market Manager to drive revenue for the Utah, Wyoming, & Montana markets through managing a portfolio of hotel partners. Acted as primary point of contact for hotel partners, and liaison to internal departments and teams within Expedia, Inc. Executed revenue generating strategies to achieve revenue goals.

Seattle, Wa, Us

• Conducted qualitative & quantitative research, analyzed secondary research, and tracked consumer trends to determine target audience, message, & compelling creative strategy for advertising campaigns & client pitches• Summarized & presented research findings for clients, including Alaska Airlines, Harlem Globetrotters, ScreenLife games, & Thursday Plantation (based in Australia)• Collaborated with members of brand strategy, account management, media planning & creative to develop & execute successful advertising campaigns

Arlington, Va, Us

Worked closely with Branding & Positioning and graphic designers on various projects to support the Commercial Aviation Services Sales team. Developed literature for CAS Professional Services brochure. Created and developed Electronic Flight Bag electronic brochure, including visual mock-ups and copy.

Arlington, Va, Us

Worked with suppliers and other buyers to create, document, & complete purchase contracts & purchase contract changes. Maintained and archived current and past purchase contracts. Created and processed Requests for Procurement (RFPs) and Requests for Quote (RFQs). Collaborated with team of interns to research, synthesize, and present findings & recommendations for company retention of Generation Y employees.

Bachelor Of Business Administration (Bba), Marketing And Information Systems

Bachelor Of Business Administration, Marketing, Information Systems

Summer Creative Semester