Sandra Eddy Email & Phone Number

Greater Los Angeles Area

Creative direction, user experience, brand development, digital marketing, mobile strategy, and ecommerce.

Hollywood, CA

• Manage all aspects of creative and user experience, including design, brand strategy and development, competitive analysis, editorial/content, wireframes and interactive prototypes, user testing and data analytics..
• Evolved company’s digital presence by translating the ScoreBig website to Responsive Design to better capture mobile traffic by providing an optimized experience across all platforms, resulting in an 12% lift in.
• Evolved company’s digital presence by translating the ScoreBig website to Responsive Design to better capture mobile traffic by providing an optimized experience across all platforms, resulting in an 12% lift in mobile.
• Redesigned homepage for more flexible merchandising opportunities and optimized deeper pages to improve user comprehension by 60%, reduce exit rate by 48% and increased conversion by 10%
• Launched partner program with United Airlines where MileagePlus members could use and earn miles for tickets on ScoreBig within a co-branded experience, resulting in 5% share of total revenue at 90 days post launch
• Implemented testing plans and optimization strategy to increase conversions based on direct results data and best practices

Los Angeles, CA

• Responsible for style guide and creative strategy and execution for all United States sports marketing. Reported to VP of Creative.
• Led the design team in a complete overhaul of all sports marketing materials to redefine tone of messaging and evolve creative to capture a more high-energy, sporty vibe
• Worked directly with NFL each season to evaluate updates to the league style guide and creative direction for all offline marketing materials, including rich media ads, in-venue… Show more Responsible for style guide.
• Worked directly with NFL each season to evaluate updates to the league style guide and creative direction for all offline marketing materials, including rich media ads, in-venue LEDs, print and POS materials
• Concepted and created promotional print collateral for Billboard Magazine, SXSW, US Open Tennis, RIM (Blackberry), and American Express
• Supervised all creative development for online Tour Marketing campaigns, Sports marketing materials, in-venue digital signage, print, and POS materials Show less

West Hollywood, CA

• Supervised all creative development for Cottonblend clients, including American Express, Herbie Hancock, Viejas Entertainment, Silent Touch Productions and Hollywood Reporter. Reported to VP of Creative.
• Managed and mentored a diverse creative team, ensuring design quality and integrity for all projects
• Conceptualized and presented strategic thinking and creative work for client review
• Point person on client pitches to Branson League of Theaters in Branson, MO, representing… Show more Supervised all creative development for Cottonblend clients, including American Express, Herbie Hancock, Viejas.
• Point person on client pitches to Branson League of Theaters in Branson, MO, representing a multi-million dollar account for Ticketmaster
• Led the design team in the production of videos for Cottonblend and Ticketmaster, including the creation of storyboards, direction and shooting of footage, and editing the final cut

Marina Del Rey, CA

• Concepted and created websites, rich media ads and promotional materials for the Nestlé suite of brands including Taster’s Choice, Carnation Instant Breakfast, Coffee-mate, Nescafé, Tollhouse Candy Bars and.
• Led the design team in the creation of the Nestlé Taster’s Choice website, developing an immersive “coffeehouse” environment as a backdrop for brand content
• Partnered with “The Apprentice” on NBC to make Taster’s Choice a featured product on the show… Show more Concepted and created websites, rich media ads and promotional materials for the Nestlé suite of brands including.
• Partnered with “The Apprentice” on NBC to make Taster’s Choice a featured product on the show, incorporating this partnership into the homepage for the site launch
• Collaborated with the Creative Director to concept and build out the corporate website using Flash and Lightwave to create a three-dimensional interactive space, while creating a brand identity for McElroy itself Show.

Los Angeles, CA

• Responsible for creative pitches, client presentations, web design and Flash development.
• Art Director for a redesign of the Six Flags Theme Parks website, responsible for creating an innovative and engaging online experience for over 40 domestic and international parkso Managed the design team through.
• Art Director for a redesign of the Six Flags Theme Parks website, responsible for creating an innovative and engaging online experience for over 40 domestic and international parkso Managed the design team through.
• Flash developer for Mandalay Bay Hotel & Casino Resort CD-ROM showcasing the new Mandalay Bay Conference Center
• Point person for Princess Cruise Lines presentation, showcasing all proposed aspects of an upgrade for their website including design, strategy, branding and content management
• Concepted and delivered pitches for high-profile accounts including, film sites for Harry Potter and Pearl Harbor, Umogul, Endeavor Talent Agency and TheWB Show less

Santa Monica, CA

Lead Designer for the eToys Video Games Store, redesigning existing web pages and initiating new store areas and design concepts, including a Star Wars co-branded site experience.

Bachelors, Visual Communications

Education record