Sandra Fine Ericson, executive vice president and partner with rbb Communications, brings a broad range of media relations, corporate reputation management, consumer marketing and public affairs experience to the firm. Throughout her career, she has handled public relations and marketing campaigns for a wide variety of consumer and corporate clients in the luxury travel, leisure, fitness, real estate, food and beverage and energy industries.At rbb, Ericson is the leader of the firm’s Energy and Renewables practice managing integrated communications programs for Florida Power & Light Company, Neste and Bank of America among other high profile clients. She also manages the firm’s award program, which has resulted in major industry awards for rbb and its clients, including the prestigious Public Relations Society of America’s “Silver Anvil” and the Holmes Report’s “Gold SABRE.” Ericson has been named to PR News' "15 to Watch" list, the South Florida Business Journal’s 40 under 40 and is a South Florida Business and Wealth Up and Comer. Ericson has led campaigns that have resulted in best of the best awards in health and fitness, B2B marketing, reputation management, public service and events.Prior to joining rbb, Ericson honed her media relations and client management skills during her three-and-a-half year tenure at O’Connell & Goldberg, a public relations firm in Hollywood, FL. Ericson led a variety of retail, real estate and travel accounts including Macy’s Florida, Mayors Jewelers and Turnberry Associates.Ericson is a past president of the Miami Chapter of the Public Relations Society of America and serves as the financial manager of the Ev Clay/PRSA Endowment Fund, the largest PRSA scholarship fund of its kind in the country. She is a member of Leadership Florida and on the Leadership Council at FIU Hillel. She graduated cum laude from the University of Florida with a bachelor’s degree in public relations. Ericson resides in Broward County with her husband and daughter.