Sandra Etienne-Verdeja Email & Phone Number

Saint Paul, MN, US

United States

United States

• Managing Digital Marketing Strategist team: building rapport, establishing accountability, streamlining work and processes. Prioritizing the needs of three teams: DMS, DMCs and DM Contractors.
• Building relationships with additional product and performance partners, collaborating on solutions for new insight enhancements and upcoming product releases in 2021.
• Identifying areas requiring better collaboration and putting in place the processes to do so. DMCs/Client Managers – SEO Support process and recurring Q&A sessions. DMS/Content Strategist working group, identify ways.
• Managed Add-ons team, focused on driving down WIP in all product areas, reducing durations and improving the customer experience.
• Successfully decreased duration of PPC delivery to 2 weeks. Worked cross-functionally with content, PPC and product to better align resources and goals of the groups to ensure we could deliver products to our customers.
• Provided functional area support for the design team, led design working group, partnered with product on design hours, commercial policy and ADA compliance issues.

Eagan, MN

• Managed complete revamp of video product line, hired in-house video producer and built collaborative environment with product and performance teams to ensure we continue to move forward with video content and.
• Team Lead for day-to day operations of 15 Project Leads, each leading their own POD teams in the monitoring, strategy management and remediation of individual customer portfolios.
• Gathered business requirements for new workflows, designed to assist teams in executing strategy updates more efficiently. Prepared training documentation, trained teams and defined processes around the workflow to.
• Expanded project lead role as a pilot program with 5 senior account managers working on large value accounts. Trained pilot participants to be the primary person responsible for all customer needs, allowing them to.
• Worked with partners in customer operations to roll out a new website update process which would be run by the Web AP strategists.
• Managed training program for account management team of 50 individuals, to provide them with the tools needed to be successful. Provided on-going support on an on-going basis and worked closely with account management.

Eagan, MN

• Developed design principles and assisted in creation of user experience guidelines for the Judicial 2012 project.
• Design and development of the metadata repository and user interface which houses all editorial content.
• Design, development and testing of the hierarchy management tool which will house all multi-level hierarchies across judicial.
• User interface design and development for the classification tool which will be used to classify cases, jury verdicts and experts.
• Workflow and architectural analysis for existing editorial tools for integration possibilities with the J2012 Workbench.

Eagan, MN

• Team lead for day-to-day operations involving four editorial product lines, full-time staff members, two editorial teams at the Manila content center, 10 FTEs with a co-sourced contract company and 20 interns in Eagan.
• Designed editorial content review process for creating relationships using contextual analysis of unstructured data.
• Collaborated with information architect designers and data warehouse developers to design end to end system design for content retrieval and storage.
• Managed project design and development of software system for integrating contextual editorial review process and unstructured data management used to create new product offerings on Westlaw.com.
• Created taxonomy for linking experts to court documents based on areas of expertise and types of litigation.
• Designed and created document repositories for 2 editorial content projects using Boolean and contextual text mining and xml metadata tagging.

St. Paul, MN

• Micro Electro Mechanical Systems (MEMS) – managed agile development and testing effort to produce MEMS for use in the semiconductor industry including optical switching and micro-mirror technology.
• Performance Chemicals and Fluids – fluorinated surfactant technology. Managed development effort and commercialization of biodegradable fluorochemical surfactant product line.
• Environmental Technology – provided testing services to internal manufacturing plants and made suggestions towards process improvements in an effort to improve environmental quality.
• Technical Aide/Chemist in Specialty Materials (2003 – 2004) – worked on government contract development effort. Developed and processed batches of proprietary chemicals used in reactive armor for the Bradley fighting.

Juris Doctorate, Intellectual Property Law

Bachelor Of Science, Chemistry, Chemistry

Bachelor Of Science (B.Sc.), Chemistry