Sandra Fegan is a Analytical Consultant at Exactag. She is proficient in Dutch and French. Colleagues describe her as "I had the pleasure of working with Sandra when I was Nielsen Client Director in the multi touch attribution line of business. I can honestly say that her work ethic and professionalism is unparalleled. Sandra is one of the most collaborative and dedicated people I’ve worked with.She is the team member that will always have your back. She has the ability to convey complex ideas and to make numbers look easy to digest. She truly is a rare gem, she combines data literacy with a client centric attitude that is so rare to find; alongside being a genuinely lovely person to work with. Anyone that has the luck to work with her can immediately appreciate how she can quickly turn things around and think outside the box to meet client and business expectations. I can genuinely say she is a great asset for any organization and they are lucky to have her in the team!" and "I had the pleasure of working closely with Sandra both as a partner and later as her direct manager. Her exceptional presentation skills stood out immediately. She has a remarkable ability to tailor her narrative to suit the audience, making complex information easily digestible. Sandra proactively adapt visuals to enhance her delivery of measurement insights. Her knack for simplifying complex concepts ensures that stakeholders grasp the key points effortlessly. Moreover, she thrives when interacting directly with clients, sharing her knowledge and breaking down intricate elements to foster understanding. During our collaboration, Sandra also demonstrated strategic thinking. She actively contributed to building a plan that promoted the adoption of our results. Her insights were invaluable, and her commitment to excellence was evident throughout. She is a team player and will foster collaboration within the team, volunteering to organise activities (cue to our Covid years as well!) and managed to do so whilst working remotely. I wholeheartedly recommend Sandra for any role that demands a combination of strong communication, client management, and strategic thinking. She is an asset to any team."
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Analytical ConsultantExactagGermany -
Senior Manager, Client Strategy And Analytics Consultant, Marketing EffectivenessNielsen Mar 2022 - Sep 2024Osnabrück, Niedersachsen, DeutschlandIn this role I support our EMEA clients with Nielsen‘s Marketing Mix Modelling and Market Lift studies. I help setting up test designs and measurement frameworks to ensure successful measurement of specific campaigns, publishers or the entire marketing mix. I closely liaise with the client, agencies and other external stakeholders as well as our internal modelling, sales and data analytics teams to deliver a smooth engagement. -
Manager, Client Strategy And Analytics Attribution EmeaNielsen Jan 2017 - Mar 2022Hamburg Area, GermanyNielsen's Multi-touch attribution (MTA) SaaS solution is the industry’s leading provider of multi-touch attribution. It allows brands to get more granular insights into how well digital advertising drives conversions/ sales in a fast turnaround. MTA seamlessly ties a brand’s digital media marketing to offline sales, and attributes conversions/ sales precisely to the marketing touchpoint that drove it. Conversion metrics are provided alongside a set of customer journey reports that give insights into how your customers are interacting with your media in their customer journey towards converting.As Manager for Client Strategy and Analytics I'm responsible for the strategic planning of adoption and for setting an Analytics Framework for our clients in the EMEA region. Establishing milestones for successful usage of Nielsen‘s Multi-touch attribution metrics and providing optimisation recommendations forms the basis of every client engagement. Making sure our clients transition smoothly from last touch measurement to attributed metrics, and helping them to understand their attributed data, is my key focus. As a true super user and platform specialist it is also my responsibility to train our clients, agencies and other partners on our methodology and platform.This role also includes managing resources and requirements to service a portfolio of international clients that are based all over Europe as well as continuously improving work processes and best practices. -
Senior Analyst, Attribution EmeaNielsen Apr 2015 - Dec 2016London, United KingdomI was hired by Visual IQ, which was acquired by Nielsen in 2017.Responsibilities:• Supporting the digital marketing teams of our EMEA clients during the process of changing measurement from last touch to multi-touch attribution. • Introducing clients to attributed data – this includes analysis of data output (shift from last touch to multi-touch attribution), best practice recommendation and generating optmisation recommendations that are aligned with client’s activation process/media planning. • Training clients and their partners (agencies, vendors etc) on the VIQ platform, empowering users to extract value from the platform in a self-sufficient manner.• Looking after portfolio of international clients and owning the day-to-day analytics workload. • EMEA resource planning and forecasting -
Senior Operations AnalystMillennial Media Jan 2014 - Apr 2015London, United KingdomMillennial Media is the leading independent audience platform in digital advertising. The company’s mobile-first approach to audience targeting helps brands connect to consumers in powerful ways and helps developers maximize their revenue. Its robust cross-screen targeting capabilities, enabled by its unique data asset and full technology stack, deliver meaningful results for advertisers and developers.My role includes:• Managing all campaigns booked out of the German, Italian, and Middle Eastern offices.• Supporting the local Sales Teams in the pre-sales process. This includes inventory availability, pricing strategy, product and metric recommendations, technical feasibility.• Delivery management and campaign set up across Millennials network (in-app and mobile web) and programmatic DSP.• Optimisation for branding and conversion performance (CTR, CPCV, CPM, CPA, CPL) campaigns.• Liaising closely with the Account Management Team to guarantee quick turnaround times for launches and technical trouble shooting.• Revenue forecasting and under delivery reporting. -
Senior Campaign ManagerVibrant Media Nov 2012 - Jun 2013London, United Kingdom• Trafficking, delivery analysis, conversion tracking and optimisation for CPC, CPM and CPA metrics across internal network, external exchanges, DSPs and RTBs. Full ownership of all of Vibrant’s international campaigns.• Inventory reporting for EU and Australia• Creative implementation and testing• Under delivery reporting• Troubleshooting of ad products• Product and QA testing• Improving and testing of new internal systems• Improving work processes between teams• Training new staff -
Campaign ManagerVibrant Media Nov 2011 - Oct 2012London, England, United Kingdom -
Junior Campaign ManagerVibrant Media Nov 2010 - Oct 2011London, England, United Kingdom -
Campaign ExecutiveVibrant Media Nov 2009 - Oct 2010London, England, United Kingdom -
Junior Account ExecutiveSpirit Advertising Jan 2009 - Jun 2009London, United Kingdom -
InternshipSee Touring Productions Sep 2007 - Feb 2008Los AngelesInternship at a production company (in collaboration with Paramount Studios) : Marketing, Research, Account Management.
Sandra Fegan Education Details
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Media And Marketing -
American Advertising
Frequently Asked Questions about Sandra Fegan
What company does Sandra Fegan work for?
Sandra Fegan works for Exactag
What is Sandra Fegan's role at the current company?
Sandra Fegan's current role is Analytical Consultant.
What schools did Sandra Fegan attend?
Sandra Fegan attended Breda University Of Applied Sciences, Northern Arizona University.
Who are Sandra Fegan's colleagues?
Sandra Fegan's colleagues are Eren Batu S., Pascal Weichbrodt, Damian Rudek, Dr. Mathieu Barbier, Sven Fiehler, Anna Tkeshelashvili, Nadim Hajroussi.
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Sandra Fegan
Australia -
1elht.nhs.uk
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