Sandra Fegan
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Sandra Fegan Email & Phone Number

Analytical Consultant at Exactag
Location: Germany, Germany, Germany 11 work roles 2 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Exactag
Role
Analytical Consultant
Location
Germany, Germany, Germany
Company size
38 employees

Who is Sandra Fegan? Overview

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Quick answer

Sandra Fegan is listed as Analytical Consultant at Exactag, a company with 38 employees, based in Germany, Germany, Germany. AeroLeads shows a matched LinkedIn profile for Sandra Fegan.

Sandra Fegan previously worked as Senior Manager, Client Strategy and Analytics Consultant, Marketing Effectiveness at Nielsen and Manager, Client Strategy and Analytics Attribution EMEA at Nielsen. Sandra Fegan holds Bachelor’S Degree, Media And Marketing from Breda University Of Applied Sciences.

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Email format at Exactag

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Exactag

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Profile bio

About Sandra Fegan

Sandra Fegan is a Analytical Consultant at Exactag. She is proficient in Dutch and French. Colleagues describe her as "I had the pleasure of working with Sandra when I was Nielsen Client Director in the multi touch attribution line of business. I can honestly say that her work ethic and professionalism is unparalleled. Sandra is one of the most collaborative and dedicated people I’ve worked with.She is the team member that will always have your back. She has the ability to convey complex ideas and to make numbers look easy to digest. She truly is a rare gem, she combines data literacy with a client centric attitude that is so rare to find; alongside being a genuinely lovely person to work with. Anyone that has the luck to work with her can immediately appreciate how she can quickly turn things around and think outside the box to meet client and business expectations. I can genuinely say she is a great asset for any organization and they are lucky to have her in the team!" and "I had the pleasure of working closely with Sandra both as a partner and later as her direct manager. Her exceptional presentation skills stood out immediately. She has a remarkable ability to tailor her narrative to suit the audience, making complex information easily digestible. Sandra proactively adapt visuals to enhance her delivery of measurement insights. Her knack for simplifying complex concepts ensures that stakeholders grasp the key points effortlessly. Moreover, she thrives when interacting directly with clients, sharing her knowledge and breaking down intricate elements to foster understanding. During our collaboration, Sandra also demonstrated strategic thinking. She actively contributed to building a plan that promoted the adoption of our results. Her insights were invaluable, and her commitment to excellence was evident throughout. She is a team player and will foster collaboration within the team, volunteering to organise activities (cue to our Covid years as well!) and managed to do so whilst working remotely. I wholeheartedly recommend Sandra for any role that demands a combination of strong communication, client management, and strategic thinking. She is an asset to any team."

Current workplace

Sandra Fegan's current company

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Exactag
Exactag
Analytical Consultant
Germany
Website
exactag.com
Employees
38
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Company profile
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11 roles

Sandra Fegan work experience

A career timeline built from the work history available for this profile.

Analytical Consultant

Exactag

Germany

Senior Manager, Client Strategy And Analytics Consultant, Marketing Effectiveness

Nielsen

Osnabrück, Niedersachsen, Deutschland

In this role I support our EMEA clients with Nielsen‘s Marketing Mix Modelling and Market Lift studies. I help setting up test designs and measurement frameworks to ensure successful measurement of specific campaigns, publishers or the entire marketing mix. I closely liaise with the client, agencies and other external stakeholders as well as our internal.

Mar 2022 - Sep 2024

Manager, Client Strategy And Analytics Attribution Emea

Nielsen

Hamburg Area, Germany

Nielsen's Multi-touch attribution (MTA) SaaS solution is the industry’s leading provider of multi-touch attribution. It allows brands to get more granular insights into how well digital advertising drives conversions/ sales in a fast turnaround. MTA seamlessly ties a brand’s digital media marketing to offline sales, and attributes conversions/ sales.

Jan 2017 - Mar 2022

Senior Analyst, Attribution Emea

Nielsen

London, United Kingdom

  • I was hired by Visual IQ, which was acquired by Nielsen in 2017.Responsibilities:
  • Supporting the digital marketing teams of our EMEA clients during the process of changing measurement from last touch to multi-touch attribution.
  • Introducing clients to attributed data – this includes analysis of data output (shift from last touch to multi-touch attribution), best practice recommendation and generating optmisation recommendations that are.
  • Training clients and their partners (agencies, vendors etc) on the VIQ platform, empowering users to extract value from the platform in a self-sufficient manner.
  • Looking after portfolio of international clients and owning the day-to-day analytics workload.
  • EMEA resource planning and forecasting
Apr 2015 - Dec 2016

Senior Operations Analyst

Millennial Media

London, United Kingdom

  • Millennial Media is the leading independent audience platform in digital advertising. The company’s mobile-first approach to audience targeting helps brands connect to consumers in powerful ways and helps developers.
  • Managing all campaigns booked out of the German, Italian, and Middle Eastern offices.
  • Supporting the local Sales Teams in the pre-sales process. This includes inventory availability, pricing strategy, product and metric recommendations, technical feasibility.
  • Delivery management and campaign set up across Millennials network (in-app and mobile web) and programmatic DSP.
  • Optimisation for branding and conversion performance (CTR, CPCV, CPM, CPA, CPL) campaigns.
  • Liaising closely with the Account Management Team to guarantee quick turnaround times for launches and technical trouble shooting.
Jan 2014 - Apr 2015

Senior Campaign Manager

Vibrant Media

London, United Kingdom

  • Trafficking, delivery analysis, conversion tracking and optimisation for CPC, CPM and CPA metrics across internal network, external exchanges, DSPs and RTBs. Full ownership of all of Vibrant’s international campaigns.
  • Inventory reporting for EU and Australia
  • Creative implementation and testing
  • Under delivery reporting
  • Troubleshooting of ad products
  • Product and QA testing
Nov 2012 - Jun 2013

Campaign Manager

Vibrant Media

London, England, United Kingdom

Nov 2011 - Oct 2012

Junior Campaign Manager

Vibrant Media

London, England, United Kingdom

Nov 2010 - Oct 2011

Campaign Executive

Vibrant Media

London, England, United Kingdom

Nov 2009 - Oct 2010

Internship

See Touring Productions

Los Angeles

Internship at a production company (in collaboration with Paramount Studios): Marketing, Research, Account Management.

Sep 2007 - Feb 2008
Team & coworkers

Colleagues at Exactag

Other employees you can reach at exactag.com. View company contacts for 38 employees →

CM Carina Marban Carina Marban Colleague at ExactagAustria, Austria View → DM Dr. Mathieu Barbier Dr. Mathieu Barbier Colleague at ExactagFrankfurt, Hesse, Germany, Germany View → SF Sven Fiehler Sven Fiehler Colleague at ExactagDüsseldorf, North Rhine-Westphalia, Germany, Germany View → SF Sven Fiehler Sven Fiehler Colleague at ExactagDüsseldorf, North Rhine-Westphalia, Germany, Germany View → NH Nadim Hajroussi Nadim Hajroussi Colleague at ExactagDüsseldorf, North Rhine-Westphalia, Germany, Germany View → NC Nicolas Christophel Nicolas Christophel Colleague at ExactagFrankfurt, Hesse, Germany, Germany View → FO Filip Oleksinski Filip Oleksinski Colleague at ExactagFrankfurt, Hesse, Germany, Germany View → AT Anna Tkeshelashvili Anna Tkeshelashvili Colleague at ExactagStralsund, Mecklenburg-West Pomerania, Germany, Germany View → PS Philipp Siebenthaler Philipp Siebenthaler Colleague at ExactagHamburg, Germany, Germany View → TK Tatjana Krzizok Tatjana Krzizok Colleague at ExactagFrankfurt, Hesse, Germany, Germany View →
2 education records

Sandra Fegan education

Bachelor’S Degree, Media And Marketing

Breda University Of Applied Sciences

Activities and Societies: Student Radio, Student Magazine BREWED (founding member)Marketing Specialisation track: Marketing Communication.

FAQ

Frequently asked questions about Sandra Fegan

Quick answers generated from the profile data available on this page.

What company does Sandra Fegan work for?

Sandra Fegan works for Exactag.

What is Sandra Fegan's role at Exactag?

Sandra Fegan is listed as Analytical Consultant at Exactag.

Where is Sandra Fegan based?

Sandra Fegan is based in Germany, Germany, Germany while working with Exactag.

What companies has Sandra Fegan worked for?

Sandra Fegan has worked for Exactag, Nielsen, Millennial Media, Vibrant Media, and Spirit Advertising.

Who are Sandra Fegan's colleagues at Exactag?

Sandra Fegan's colleagues at Exactag include Carina Marban, Dr. Mathieu Barbier, Sven Fiehler, Sven Fiehler, and Nadim Hajroussi.

How can I contact Sandra Fegan?

You can use AeroLeads to view verified contact signals for Sandra Fegan at Exactag, including work email, phone, and LinkedIn data when available.

What schools did Sandra Fegan attend?

Sandra Fegan holds Bachelor’S Degree, Media And Marketing from Breda University Of Applied Sciences.

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