Sandra Franko Filiba Email & Phone Number

İstanbul, Türkiye

•Product Management •Service Design •Mobile App •Investment porducts •Open banking *Overseeing the rollout and management of investment products, open banking features, and general functionalities across mobile and internet banking channels.* Taking full ownership of the lifecycle of these initiatives, from conception through execution to ensure seamless customer experiences.* Analyzing and enhancing mobile application usage, implementing strategies to optimize user engagement and satisfaction.* Driving strategic improvements in digital banking channels to align with customer needs and market trends, fostering innovation and growth.* Spearheading the implementation of major projects such as the introduction of the Fund Market, end-to-end renewal of the FX Market, implementation of Open Banking, integration of global stock markets from scratch.* Leading enhancements to the application dashboard across both mobile and internet banking platforms.

Istanbul, Turkey

Marketing and Branding Activities* Performance and affiliate marketing management (establishment of performance focused models with partners, management of purchasing and contract processes, monitoring and optimization of the campaigns) With a very good performance marketing management we’ve got CPAs well below the market and despite our low budget we became one of the banks that got highest number of digital impressions.* Managing lead and active customer funnels (customer acqusition, upsell, cross sell)* Agency management and taking active role in new brand creation and launch processesCustomer Management* Working with third party companies to conduct customer satisfaction surveys, evaluating them and determining the following actions with relevant units.* Implementing voice of customer tool* Examination and resolution of customer complaintsChannel and User Experience Management* Designing flows, forms and contents of customer, loan and deposit applications* Improving user experience processes by evaluating customer complaints, feedbacks and actions and working with the design team to design a brand new banking application* UATs of internet and mobile banking applicationsProduct and Pricing* Price benchmarking, pricing of deposit and loan products

Istanbul, Turkey

• Scaled digital marketing operations, built a team of 3 with design and online marketing capabilities• In charge of planning, budgeting, execution, follow-up, analyse and evoluation of online and offline marketing activities• Developed and executed full stack online marketing strategy that increased online sales by 30% in 6 months

Istanbul, Turkey

• Responsible for the brand awareness, brand positioning, brand strategy, brand look & brand tone • Led team of 4; responsible for e-mail, social media, content, online (SEM, SEO, display, native) and offline marketing and PR activities• Evaluated KPI reports & market trends and developed and improved marketing strategy accordingly

Istanbul, Turkey

• In charge of online & offline marketing campaigns including e-mail marketing, SEM, SEO, display, native, social media, SMS, outdoor (billboard etc.) marketing and magazine advertising• Created a weekly reporting system for different marketing channels analyzing and monitoring acquisition costs• Measured the results of all the campaigns provided evaluation & analytics for future campaigns

* Responsible for the e-mail marketing and social media strategy* Managed and monitored e-mail marketing campaigns, social media accounts and company’s blog and provided progress report with KPIs*Created editorial calendar and content calendar on different intervals

Istanbul, Turkey

Executing offline & online marketing activities, assisting customer support, in charge of content marketing efforts

Psychology

Exchange Student, Psychology

Education record