As a professional with marketing and strategy experience across consumer products, beauty, and media industries, I pride myself in quickly understanding business and consumer needs and marrying those with pragmatic solutions to drive results. I am innovative, execution-oriented, and always up for a good challenge. Not only is my marketing experience diverse (e.g., brand, consumer, social media), but it also reflects my ability to successfully work across a broad range of organizations, from start-ups to large global organizations. I enjoy working with a diverse set of colleagues and cross-functional partners to build stronger brands that enhance the lives of everyday consumers.SPECIALTIES:• BRAND MANAGEMENT: Successfully leading cross-functional partners to implement brand strategies & initiatives; managing business performance and cultivating retailer relationships• STRATEGY: Developing short and long-term strategic marketing plans that include market overviews, competitive assessments, financials, key marketing initiatives, and resource requirements • NEW PRODUCT DEVELOPMENT: Identifying consumer insights, developing/testing concepts with consumers, & commercialization• GLOBAL & LOCAL CAPABILITIES: Effectively working with global / regional partners across APAC, LATAM, EMEA to drive growth for US & International global organizations• DIGITAL EXPERTISE: Integrating online & traditional media to build brand equity and drive sales with target audiences; strong understanding of how to use ecommerce, social media & latest tech to drive consumer engagement• P&L MANAGEMENT: Building financial plans & managing budgets effectively• VENDOR MANAGEMENT: Selecting and managing external agency partners (creative, media, ecommerce, PR)LANGUAGES:English - native | bilingualSpanish - native | bilingualFrench - elemenetary proficiencyNetworking contacts welcomed, I can be reached at sandra.garay@aya.yale.edu