Sandra Custodio Email & Phone Number

Dallas, Us

Dallas, Us

Dallas, Us

City Of Industry, Ca, Us

Responsible for the strategy, execution, performance, and reporting of digital marketing campaigns as well as the affiliate program for Hot Topic, BoxLunch, and Her Universe brands.• Manage, execute, and optimize display and paid social campaigns (Google/Gemini/Facebook/Instagram/Snapchat/Pinterest/etc.) to grow traffic and revenue.• Develop advertising strategies using different ad formats, segmentation, audiences and trends in paid media and performance marketing.• Collaborate with the Social Media Manager, Graphic Designers, Copywriters, and Video and Multimedia Producer to develop high quality and compelling collateral to support marketing goals.• Communicate to the management team the strategy and performance of digital marketing campaigns that effectively drive sales.• Manage and grow the affiliate program through outreach, recruiting and developing relationships with partners. • Proactively communicate with affiliate agency and existing partners on product launches, promotions, placements, and optimization. • Work closely with cross-functional teams and 3rd party vendors/partners.

Huntington Beach, California, Us

Managed online marketing campaigns to generate leads across all Confie brands. • Developed campaign strategy and budget for brand acquisitions. • Responsible for the reporting of digital campaign performance and expenses. • Worked closely with the leadership team on special projects, ad-hoc reporting, and evaluating lead quality. • Optimized campaigns to improve performance while reducing costs. • Regularly collaborated with programmers and developers on the integration of third party lead aggregators and our internal lead management system. • Managed retail listings across online directories, while collaborating with the customer service department on managing brand reputation. • Researched and evaluated new partnerships and technologies such as geo-targeting, ping posts, dynamic bidding, geo-responsive websites, local marketing, listings management, online brand reputation, lead quality scoring, and more.

Altadena, Ca, Us

Managed over 350 client cases across five agency programs while ensuring contract compliance for an industry-leading mental health services provider.• Currently collaborated on a contract maximization project using cause and effect analysis, SIPOCs, and other project management tools to decrease the shortfall of actual revenue from our budgeted amount.• Increased productivity of clinical staff by managing the Web Help Desk software, developing tracking tools on Excel and resolving billing discrepancies to ensure that billing begins within two weeks of admission therefore securing nearly $2,000 of revenue per client for their initial assessment.

Altadena, Ca, Us

Assigned to analyze over 100 cases for contract compliance for the Wraparound program, which achieved a 94% client success rate, which is higher than the county average.• Increased their client chart compliance to 93% by developing tracking tools and meeting deadlines.

Irvine, Ca, Us

Los Angeles, California, Us

Delivered excellent customer service to the primarily Latino community for a mental health services provider and assisted clinicians to meet county regulations.• Managed relationships with pharmacies and insurance companies to ensure that 100% of prescriptions were filled accurately and promptly.

Pasadena, Ca, Us

Researched and developed potential advertising partnerships for a magazine with 16,000-25,000 monthly circulation and a 60 to 40 Percent Ad to Edit Ratio.• Increased circulation and brand awareness by attending multiple events hosted or sponsored by the magazine.

Riverside, Ca, Us

Increased the students’ and community’s participation in the university by organizing and promoting multiple school events, concerts, and activities.• Promoted student well-being by launching programs such as laptop rentals and gaming contests.

Long Beach, Ca, Us

Organized multiple fund-raising events and competitions to increase the amount of donors and sponsors.• Developed flyers, brochures, and direct mail campaigns to recruit sponsors to attract more athletes.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor'S Degree, Sociology/Administrative Studies, Marketing