Sandra Gohres Email & Phone Number

Bellevue, Washington, United States

Leading the Sales and Marketing teams to help continue the great history and success of Mutual Materials.

Bend, Oregon, United States

Forge and execute sales, marketing and operational Go-To-Market strategy plans for all business channels, business-to-business (B2B), Retail, Indirect Carrier, Distributor Sales, and Digital. Own the profit and Loss (P&L), and lead the Sales & Marketing teams, the contracted distribution networks, and the merchandising programs.

Salt Lake City, Utah, United States

I spearhead the North American business-to-business (B2B), Retail, Distributor Sales and Operations for this manufacturer of mobile accessories. Retained ZAGG after their acquisition of Gear4 from STRAX America, I lead an twenty-eight-person sales team spread across the US. I owned the NA P&L, as well as oversaw the contracted distribution networks and merchandising programs. Devised strategies to boost distribution network, as well as channel sales. My new Retail Distribution go-to-market strategy, rebranding program, and revitalized online marketing platform contributed to a 57% jump in gross sales revenue.

Miami, Florida, United States

I orchestrated separate marketing, sales, and service strategies for multiple distribution channels across brands of this leading maker of mobile phone accessories and related products. I carefully aligned concurrent execution of strategies with our overriding corporate objectives for the Americas and our brand identity to ensure consistency of messaging. In the role, I directed a 34-person national Inside and Outside Sales team who targeted network and large account prospects and clients. Merging the two operations into one had a positive ROI effect. Building a national sales team from scratch, I successfully launched Gear4, STRAX’s #1 UK brand, into the US market.

Fort Lauderdale, Florida, United States

I reinvigorated US - Canadian channel sales for this maker of highly engineered mobile device protection. The process involved refining channel marketing and sales strategies, overseeing marketing, and directing a sales force of 25. I conceptualized and implemented a new channel growth plan, distribution methodology, and business processes for a highly dynamic market that included the Mobile Carriers, Indirect Dealer Agents, and B2B sales, as well as B2C online eCommerce. Introduction of contracts with additional requirements and incentives to drive growth and account retention led to a 62% surge in Distribution Channel sales and 57% for Indirect Dealer Agents.

Huntingdon Valley, Pa

I had the opportunity to rebuild and rebrand this consumer electronic company known for being first-to-market on all new phone SKUs. In the role, I helmed a 70-person staff spread across US Sales, Marketing, Vendor Management, and a Warehouse team that oversaw 3K SKU’s. To kickstart growth we established collaborative partnerships with manufacturers and their marketing teams, vendors, and key customers, forming co-marketing initiatives and joint ventures.

Santa Ana, California, United States

Starting-up Ingram Micro’s Mobility Wireless Accessory Sales Division, I recruited and trained a National Sales team dedicated to the Indirect Dealer Channel, as well as National and Regional Retailers. As a result of creative marketing plans and ambitious sales goals we rocketed gross sales from $2M in 2012 to $75M the next year. I shepherded as many as 70 people though the organization’s start-up phase

Greater Seattle Area

Responsible for ensuring that there is daily operational excellence across the region in all business channels. Lead a team that will develop and oversee operational efficiencies and effectiveness which will result in increased sales and business growth Work directly with cross functional teams to create an operational excellence business plan that delivers world-class methods, process and customer service objectives. Additionally manage daily operational strategies and activities as determined by market needs and provide real time leadership for all objectives which contribute to the profitability of the region. Deliver leadership and coaching for large team of trainers strategically positioned throughout the region.Interpret operational policy and procedures to maximize sales and profitabilityWork as liaison between the regional and area teams to ensure consistency which best represents the T-Mobile brand and search for best in class operational effectiveness which can quickly be implemented to drive business results.Lead substantial amounts of trainings which include positional training, products, services and technical. Provide guidance in sales reporting and ability to quickly react to market trends.Operational responsibility for $100M regionManage projects in several categories including products, services and store effectiveness

Pacific Northwest Region

Responsible for hiring and supervising all market-level Field Trainers. Specifically, drive sales productivity and customer satisfaction within the T-Mobile Retail Partners Sales (RPS) channel through the deployment of principle training support to assigned National Retail locations.Responsible for the development of successful relationships with the leadership for assigned National Retail districts. Includes the regular coaching and partnering with national retail leaders to execute against T-Mobile’s sales and business objectives

Pacific Northwest Region

Responsible for Retail Partners distribution growth, trainings and sales metrics and building relationships to bridge gap within T-Mobile and Retail Partner Sales locations.Building and maintaining relationships with National Retail MEM’s, Area Managers and District Managers. Growing and adding Indirect Retailer distribution points. Working with RAM teams and Wholesalers on processes and local advertising to increase owner revenue and T-Mobile sales.Hiring and training of Account Development Representatives with emphasis on furthering their skills and abilities to enhance our partner’s sales and metrics.Creating and implementing training programs and classes to increase customer satisfaction and overall sales growth.

Responsible for revenue growth, budgets, client billing, project management, and creation and implementation of training programs for junior management and retail teams.Create and present materials during client interviews and nurture long term client relationships.Assist in designing billing processes and retail representative reporting procedures. Managed all projects and for clients and the National and Regional retailers within the 10 western states. Lead 15 direct reports and 1100 retail associates.