Sandra Goh Email & Phone Number

Melbourne, Victoria, Australia

• Create and implement brand identity and guidelines across the group• Development of 2D, 3D and animated computer graphics with the use of design rendering softwares• Support in production of communication materials such as Electronic Direct Mailers, e-newsletters and brand promotioin materials•Utilising of skills in graphic design, animation, video production and editing to enhance digital marketing efforts• UI/UX Web designing with basic HTML coding• Support with photography and image selection to incorporate multimedia content into marketing strategies• Create fresh marketing assets for websites, digital marketing, and social media channels while ensuring alignment with brand guidelines• Collaborate with cross-functional teams to deliver campaigns on time and meet project requirements• Management and updating of assets on all e-commerce and 3rd party platforms and softwares• Organising the distribution of assets to appropriate teams within the company• Oversee media management, storage, server maintenance, archival and communication within the ICT department before escalating issues to broader IT support externally for close out• Evaluating competitor marketing strategies and digital content• Budget planning and negotiating with vendors and all external partners on collaborative events

Singapore

Singapore

• Create and implemented brand guidelines across the brand• Developing and executing social media campaigns to promote services, increase brand awareness, and engage with audiences• Developing attractive engaging retail executions and user-friendly UI/UX Interfaces on Shopify• Coordinate the publishing and posting of content across digital and social platforms, maintain content scheduling and planning for social media and communications calendars• Managing and growing social media presence on platforms such as Facebook and Instagram• Evaluating competitor marketing strategies and digital content• Budget planning and revenue forecasting with vendors and all external partners on collaborative events and roadshows

Singapore

• Translated client requirements into engaging and user-centric designs across all assets• Managed multiple client projects simultaneously such as exhibition event digital and print graphics and wedding collaterals• Visualising concepts and ideas via design, mockups, and image manipulation• Collaborate with external vendors, such as print houses and packaging suppliers, to ensure successful implementation of designs

Singapore

• Provided brand and creative expertise across the company• Led seasonal projects from conceptualisation to final design outcome for major events• Crafted and implemented brand identity guide across all 16 hotel properties worldwide• Enhance the omnichannel presence of the brand by designing engaging art, print and digital assets that is consistent across all channels• Collaborate with cross-functional teams including product development, and production to ensure designs meet project objectives and timelines• Help maintain and organize the digital asset library, ensuring easy accessibility for the marketing team

Singapore

• Supported the Architecture & Interior design team to create graphics ranging from product design, UI/UX interfaces, to large format outdoor prints• Utilize brand guidelines to maintain brand collateral and marketing materials for consistency• Design unique content layouts for presentations, emails, promotions, websites, and other digital communication pieces• Developed creative designs for marketing and sales enablement materials for offices based in Singapore, Malaysia and China

Singapore

• Conceptualise and create visually appealing designs for brand activation campaigns in a fast paced agency environment• Drive creative development for renowned clients in various industries such as Unilever, GlaxoSmithKline, Johnson & Johnson, Disney and many others• Adapt existing designs to optimize for different platforms and formats while maintaining brand consistency• Collaborate with internal and external stakeholders to understand project requirements and translating them into designs that align with objectives and guidelines• Work harmoniously with various departments, orchestrating the smooth and timely delivery of design projects while upholding the highest standards of accuracy and quality

Singapore

• Brainstorm new concepts, ideas and digital graphics for key stakeholders• Contribute to all stages of creative development, from ideation to production and final delivery• Assist the team in the development and maintenance of design assets, templates, and libraries to streamline the graphics production process

Singapore / Usa

• Independently spearheaded the planning and execution of influencer and content creator strategies whilst working remotely• Develop and execute effective social media strategies that boosted the brand engagement and drive growth• Build social media strategy to engage and grow the community

Singapore

• Support the execution of the marketing strategy to maximise brand awareness and reach, audience engagement and online engagement• Coordinate marketing briefs and support the development of design, content, and campaign assets• Production of campaign and communications requirements including EDM production, web site content publishing, digital content development and source content from contributors to include in communications and campaign schedules• Assist the creative team and the creative director in photography, video production and post-production

Singapore

Singapore

Singapore

• Executing creative brand strategies provided by the Senior Visual Merchandiser to align with the Brand's commercial objectives and ultimately driving sales and profit• Ensure merchandising, ongoing maintenance and displays showcase the brand vision, market trends and direction• Assist with sourcing, allocation, and distribution of signage to stores within allocated timeframes• Executing the set up for all promotional events/installations for the brand across all ‘Islander’ Stores on Sentosa Island

Bachelor’S Degree, Design And Visual Communications, General, First Class Honours

Activities and Societies: 联合早报 Interview, 100 Days Of GSA - The Dark Horse Show, 100 Days of GSA - gsaDARTshow, Ultimate Frisbee Club.

Bachelor Of Arts - Ba, Communication Design | Graphic Design Major, First Class Honors

Diploma In Design & Media, Graphic Design, Diploma

Activities and Societies: Open House 2013 Design Committee & Crew, Graduation 2013 Show Design Committee, NAFA 75th Anniversary Gala.

O-Levels Certification, Secondary Education, 'O' Levels

Activities and Societies: Basketball 'C' Division, Track & Field(Javelin), Art Club, Percussion Club President• Singapore National Day.

Psle Certification, Primary Education, Psle

Activities and Societies: Basketball, Entrepreneur Club