Sandra H. Email & Phone Number

Data driven brand, business and innovation strategist/fractional CMO. Interested in solving complex and interesting problems that drive social impact and leverage AI. Previous project experiences include leading and managing:Strategy: Business Strategy, Brand Strategy, Brand Positioning, Brand Architecture, Business Innovation, Brand Innovation, Customer Journey Mapping and Experience Design, Customer Value Proposition (CVP/VP), Employee Value Proposition (EVP), Naming, Verbal/Visual Identity Design, User Experience Mapping (UX strategy), Portfolio Strategy Evaluation and Optimization, Innovation and Design Strategy Roadmapping, Social Media Strategy (Channel Optimization Strategies), Go-to-Market/Launch Planning, Partnership Sourcing and Development Strategies, Partnership (B2B) and Customer (B2C) Engagement Strategy, Creative OversightQualitative and Quantitative Research: Consumer Intelligence Profiling (Psychographic Profiling and Growth Hacking Strategies), Brand Tracking/Brand Strength Assessments, Trend Forecasting, Trend Analysis, Trend ReportingMarketing/PR: Event Management, Experiential Marketing, Messaging Matrix and Content Planning, Marketing AnalyticsClient Management/Account Management: Client Relationship Management, Business Development and Growth, Thought Leadership, Vendor Sourcing and Management, Cross-Functional Team CollaborationIndustry Experience Includes:Technology, Financial Services, Healthcare, Retail, E-commerce, Luxury, Consumer Packaged Goods, Government, Non-ProfitAdditional Credentials: Active US security clearance, secret levelAI Capabilities: intermediate operator of Chatgpt, Midjourney, Zapier, Canva

Listed skills include Writing, Positioning, Financial Advisory, Merchandise, and 206 others.