Consultancy Project for QARARUNA (by AECID) - December 2021 – January 2022 Working with Integrated International as a Research Assistance on the Final Evaluation of QARARUNA: • Put together the first draft for the desk review with some background/context research. • Coordinating and attending meetings with QARARUNA’s 9 CSO’s, and providing summaries for each.• Managing a team of 3 enumerators for the phone survey to make sure they stick to protocol and reach targets… Show more Consultancy Project for QARARUNA (by AECID) - December 2021 – January 2022 Working with Integrated International as a Research Assistance on the Final Evaluation of QARARUNA: • Put together the first draft for the desk review with some background/context research. • Coordinating and attending meetings with QARARUNA’s 9 CSO’s, and providing summaries for each.• Managing a team of 3 enumerators for the phone survey to make sure they stick to protocol and reach targets. Consultancy Project for World Education Inc. - July 2021Support World Education Inc in conducting gender research in Jordan for:• The capacity of CSOs and Ministries related to gender mainstreaming.• What kind of activities USAID may be expecting at the community to national level and across sectors.• Facilitate key informative interview related to gender (women leadership) at a strategic level.• Assess and analyze the findings for recommendation. Show less

JWICO Account – December 2017 - June 2020• Identifying appropriate marketing channels, target customers and budgets forcommunication plans, and developing insights to assess performance against goals.• Managing JWICO's social media channels through content development, followerengagement, social listening, trend analysis and leveraging competitor research.• Creating effective messaging for the brand and campaigns using language, graphics andmarketing collateral (website,… Show more JWICO Account – December 2017 - June 2020• Identifying appropriate marketing channels, target customers and budgets forcommunication plans, and developing insights to assess performance against goals.• Managing JWICO's social media channels through content development, followerengagement, social listening, trend analysis and leveraging competitor research.• Creating effective messaging for the brand and campaigns using language, graphics andmarketing collateral (website, online and offline content).• Managing a new Loyalty Program exclusive to architects; were 150 members wereindividually approached.• Tracking and collecting monthly key metrics through a CSR system to evaluate trafficand customer feedback.ROMERO GROUP Account - May 2015 - December 2017• Developed tailored annual communication and marketing strategies for eight differentoutlets within Romero Group.• Successfully executed Romero's Christmas Market which attracted 1,500 attendees in thefirst year, increasing to 2,500 attendees in its third year.• Handled event planning and communication in collaboration with embassies, such as theBelgian Gastronomic Event and Italian Cuisine Week, and CSR events with non-profits.• Performed "Mystery Shopping" visits which increased outlets' overall results by 20% onaverage.• Developed online and offline marketing collaterals.• Managed all social media channels for the eight outlets. Show less

• Coordinating with operations, creative, finance and sales team to ensure smooth flow of the campaign. • Communicating directly with Levant and Gulf region clients regarding campaign updates.• Handling clients from different sectors, such as: banking, automotive, FMCG, retail.

•Dealing with agencies and direct clients by recommending a suitable advertising strategy through iKoo Network and preparing proposals for their upcoming campaigns•Handling and assisting the sales for display and video network in the Levant region•Creating new opportunities in the Levant region•Keeping existing and prospective clients up-to-date with iKoo’s new products and services•Competitive monitoring of the digital market and the latest digital trends to spot possible… Show more •Dealing with agencies and direct clients by recommending a suitable advertising strategy through iKoo Network and preparing proposals for their upcoming campaigns•Handling and assisting the sales for display and video network in the Levant region•Creating new opportunities in the Levant region•Keeping existing and prospective clients up-to-date with iKoo’s new products and services•Competitive monitoring of the digital market and the latest digital trends to spot possible opportunities*Gaining strong knowledge and understanding of salesforce Show less

•Developing integrated offline and online media plans for clients to meet their objectives.•Handling accounts of various industry sectors; including supermarkets, electronic stores, mineral water, and the banking sector. • Use of software- such as Statex, Tabx and Xplan that evaluate and research media trends and spends of all industry segments in Jordan.

•Research about online advertising and Google Adwords since the company has been willing to start promoting its services through the internet.•A presentation addressed to colleagues in Business and Development Department concerning the benefits of using online advertising through Google Adwords•Coordination between Technical and Media Department in order to produce the first online promotional ad and set it live through Google Adwords.