Sandra Henein Email & Phone Number

Toronto, On, Ca

Canada

Canada

www.blackexposedent.com Black Exposed Ent. is a black-owned, black-focused Canadian Artist Relations’Lifestyle Marketing and Events company born to feed the underserved black Canadian music industry, its Artists, and fans through Radio, Events, Artist Relations, and Community Engagement. The goal of Black Exposed Ent. is to expose and amplify the voices of our black music roster of over 1200 Artists’ indie/signed who submit music to Black Exposed Radio for airplay by expanding their talents and work opportunities through 4 concurrent-interconnected projects driving one primary outcome: promoting and creating revenue for black Canadian Artists while expanding awareness of their black Canadian music (all genres) to emerging audiences of all psychographics within Canada and beyond. Our four concurrent projects, Black Exposed Radio, The Black Music Emerging Artist Awards, Artists Against Bullying, and Hip-HopToberfest, physically occur in The Waterloo Region, with artists, fans, and sponsor inclusions represented throughout Canada.To Sponsor Hip-HopToberfest 2024 or hire us for events contact:Sandra HeneinEmail: media@blackexposedentertainment.comWebsite: blackexposedent.com

Kpl Central

The Grand River Black Music Festival &Conference is (formerly) Mel Brown Music Festival and Symposium is a 3 day festival honouring legendary blues musician Mel Brown. The festival occurs in May, and is a groundbreaking initiative partnered with the Kitchener Public Library to serve the black youth of Kitchener and beyond looking to perform, learn and engage in music industry access not offered solely to the racialized community. Last years headlining artist was Saukrates, the year before Haviah Mighty

Kitchener, Ontario, Canada

For the first time in history, Caribana Festival has extended to an OOM in Kitchener Ontario, with over 15000 in attendance:Facilitated planning and production of 3 main stages/Parade routes alongside the City Of Kitchener, Good Co-Productions, Caribana Ignite, and artists. Managed FOH production logistics and liaison with the production company on artist technical and hospitality riders.Created graphic design elements and video reels for Caribna Ignite via Adobe. Managed VIP Mayors' and delegates' breakfasts, including hiring volunteers and coordinating VIP lists.Coordinated with CTV News and other media outlets on accreditation for Caribana Ignite. HOST Friday and Saturday main concerts alongside Master T (MuchMusic)

Global

Kitchener, Ontario, Canada

Marketing Manager for UNZIPPED The Rolling Stones Exhibition planned and executed Media and sponsorship Nationally. Worked with all Major Media outlets. Created RADIO TAKE OVER DAY now being applied by Radio outlets nationally. (A simulated in house radio Remote broadcast. Co created CTV NEWs at 5 sponsorshipCreated first NXNE-KW. Showcase at Elmocambo toronto. (NXNE. Canadas music Festival. Planned and executed City of Kitchener Government Grant Marketing Spend. Executed Major Sponsorship UNZIPPED with Rogers Communications NationalAssisted on the UNZIPPED The Rolling Stones exhibit takeover in Winnipeg Worked on Mel Brown festival and Beer. Secured events and group bookings

Toronto, Ontario

Tribute Entertainment Media Group is "Everything Movies, Music and Entertainment"In charge of marketing 14 network sites. • www.tribute.ca National Sponsorship / Manage and create partnerships with ET CANADA, CTV and other national radio and television partners to promote the Tribute brand, tribute movie junket distribution and national promotions. • Work with all Agencies and national clients on national on line marketing and promotional . Promotions ManagerCreation of Tiff after party event planning and execution• Managing multiple concurrent movie projects of high complexity from start to completion. These projects are of high impact and high visibility nature and require strong stakeholder management skills. These include managing movie release dates and on line banner ad roadblocks, skins and vokens against competitive movie releases. • Manage brand marketing and for Online and Mobile. Measure and report effectiveness of digital marketing and industry trends with complete overview of analytics. • Work with SEO and UX Managers on implementation of projects to ensure tribute. ca contests and marketing campaigns are brought to the forefront of the World Wide Web. • Manage Tribute. ca's leading market share in the movie and music industry by creating unique third party initiatives and maximizing tribute's awareness through national media and P. R • Research and development for clients via Google Analytics and Comscore. • Write press releases for Tribute Entertainment Media Group• Manage look and feel of all marketing campaigns with graphic designers and front-end developers. Conceptualize unique optimization for contest opt ins and kick back coupons upon contest entries. • Manage social Media initiatives, including Facebook Connect within contest entries, Facebook twitter and other social media.

Canada

• Presented, Planned and executed North American media plan, marketing and promotions; collaborated with over 80 radio stations across Canada awarding each station a $10,000 prize package sending people from across Canada to the Juno awards weekend.• Launched Journey To The JUNO’s a cross Canada in conjunction with GM and Theory Of A Deadman, cross Canada meet and greet tour. Worked as a line producer for the JUNO Awards alongside Insight Productions with tasks such as booking hotels, securing vehicles, and finding and hair/makeup artists for all staff working JUNO • weekend (includes CTV, red carpet, Insight Productions, and CARAS staff). • Co-Created JUNO Nominee CD Compilation with Universal Music, determining which songs and what order they will appear on the CD. Oversaw the design of the CD cover, inside sleeve, and back design.• Managed JUNO Awards Souvenir Program from creation to execution, this included proof reading, ad placement, look and feel, working with staff writers, photographers and deliverance

Www.915Thebeat.Com

• Oversaw $7M Canadian Talent Development Budget, which is approved by the CRTC when a new radio station is awarded a license. The purpose is to utilize the money to promote local Canadian talent.• Created two major concerts and one major talent search including hiring producers, mastering of the album, and creating a compilation CD featuring the winners. Negotiated with concert vendors and suppliers for production necessities.• Managed three separate budgets (sales promotions, merchandising, and media buying budgets), which consisted of over $500,000. In 2007, we were $150,000 under budget.• Authored press releases, media updates, website updates, weekly e-blasts for listeners, monthly newsletters, and reported new music and promotion changes to media contacts.• Organized client and staff holiday parties, coordinating and executing each step from determining the location, finding the caterer, purchasing staff gifts, writing speeches, and organizing taxi rides.• Planned golf tournaments, working closely with local golf club to organize the golf tournament to secure prizes. Came in under budget on the initiation, dinner, and packages for clients.

Hamilton Ontario

Hired as Sr. New Business Development Executive. Co created auction mart. Travelled to over 22 newspapers to train sales reps to sell auction mart. Created 14 vendor support programs and worked with Torstar directly. The Auction Mart was co sold to several can west newspapers creating over $71 million worth of revenue to date.

Toronto, Ontario, Canada

Bachelor'S Degree, Broadcast Journalism

Diploma, Broadcast Journalism

Iab Certificate, Website Advertising

took the course, conferences and webinars

Certificate, Grant Writing

Certificate, Grant Writing