Sandra Infante Grillon Email & Phone Number

Community Of Madrid, Spain

Málaga, Andalusia, Es

The leading international expo and congress dedicated to Artificial Intelligence, Exponential Technologies & Digital Transformation for Business Success. June 10th-12th 2025 , MALAGA - FYCMA

Valencia, Es

eMobility Expo World Congress, the global conference open to everyone who wants to get the latest insights about sustainable mobility and showcase products and solutions to transform the future of Mobility. 25th-27th March, Spain

Madrid, Madrid, Es

Management of several Communications Projects B2B - B2C within the Marketing Department with special emphasis on organizing and motivating my team, working on remote mode and using collaborative tools such as Teams, to guarantee on-time project deliverables during this crisis.On-going projects:1. Commercial Communications digital transformation: from printed catalogs & flyers with web and social media adaptations (every 2 weeks)2. Point of Sales communications: digital and printed signage, pos material, etc...3. Implementation of new program to automate the best selection of each catalog/flyer assortment. 4. Commercial communications budget management.

Webedia Spain adquires and integrates Socialmedia SL and Weblogs SL in its structure in Dec 2018.Responsible for the design and execution of internal B2B2C events such as Xataka Live (2017 & 2018 editions as well as 2019 edition preparation) as well as event proposals for agency’s clients (Iberdrola, Coca-Cola Internal Communications dpt…). Corporate website www.webedia.es redesign team member. Outsourcing event production with external agencies.Some achievements:• Full ownership of Xataka Event with record Attendees: 2.300 participants. • +236% vs. 2016 + 178% Xataka Community attendees in 2017

The leading event for those passionate about technology in Madrid, collaborating with the town hall of Madrid and Pozuelo de Alarcón (concept development, project management: event design, content and speaker proposal, partner and guest relations, communication coordination, web management, supplier negotiation, budget control...)

Madrid, Community Of Madrid, Es

South Summit, organized by Spain Startup, is the platform leader in Europe connecting all players of the Entrepreneurship Ecosystem through Innovation: Startups, Investors, Corporations and Institutions. A Global Event that brought together in its 2016 edition: 12.500 attendants, 6.300 entrepreneurs, 3.100 companies, 650 investors y more than 400 speakers. Main challenge: the rebranding and repositioning of the event around innovation (new logo, new venue, etc.). Team of 2 + external agencies.Some achievements:• +39% increase in turnover vs. 2015 (12.500 Attendees).• Gold Event Award for Best Event 2016 by EventoPlus.Main responsibilities:• Global redesign of Mktg. and commercial strategy based on clustering customers, including the repositioning of the event South Summit: Brand architecture, positioning and claim, and new corporate identity.• South Summit event design and execution in Madrid: venue, production, ticketing and networking events.• Definition of National & Internaitonal Communication plans: curated content marketing/ offline/online/RRSS/media for equity. I have successfully introduced new multimedia solutions such as South Summit TV (in apple tv, android tv & amazon fire tv - already in top 10 downloads), learning newsletter, etc...for training & learning purposes.• New products and services creation based on event participation proposals vs. benefit bases proposals (increase in sponsors based income by 40%)• Redesign of Ticketing price structure generating an increase of B2C margin contribution by 24%

La Maquina TS produces "D.Lujo"​ in Divinity, "Más Que Coches GT"​ in Telecinco, "Si Parpadeas"​ in Cuatro, "Más Que Motos"​ and "Juego de Gadgets"​ in Energy (Mediaset Group channels).Lead the development and launch of new TV shows for Mediaset Group in Spain plus branded video contents sales for B2B customers. Team of 3.Some achievements:• Launch of D.Lujo TV show with +50% in advertising “branded content” sales in its 2nd year.• Corporate event production: 4 editions of MQC Motor Industry Awards. Main Responsibilities:• Responsible for the definition and implementation of the Commercial Strategy. Establishment and follow up of sales objectives and margins.• Search and development of new commercial opportunities. Responsible for the creation and development of new projects.• Production team supervisión and coordination of daily filming activities (2011-2012) • Corporate events organization: Annual Motorsports awards "Más Que Coches"​ & Más Que Motos

www.januspets.comE-commerce startup dedicated to design, manufacture and distribution beds and accesories for Urban Pets, helping guarantee our pet's wellbeing.• Responsible for product innovation, design and content creation for e-commerce site and communication campaigns and trends analysis.• Reached a collaboration agreement with TV pet adoption show "El Líder de la Manada" with César Millán (beds were provided for all adopted pets)

Brands: TAG Heuer (Meridiist) & Dior (Dior Phone)Atelier Haute Communication (part of Modelabs Group) is the licensee company responsible for the design, manufacturing and distribution of LVMH Group's Luxury Mobile Phones.Responsabilities:• Managed the implantation of the new business unit of in France, Spain and Portugal. Based in Paris and team of 2.• Definition, development and execution of the Annual Strategic Plan (Sales and Marketing). Reporting to General Management in France.• Analysis, planning and launch of each brand in each country. Point of Sales opening: selection, team training, commercial and mktg. objectives settings, reporting plan establishment, collection management. Main achievements:• Positioned TAG Heuer references in the Top 3 brands in Spain and France. • Managed all retail operations at most exclusive POS in Paris, Cannes, St.Tropez, Lyon, Madrid, Barcelona, Valencia, Murcia and Lisbon• Obtained a ROI ratio of 3 in PR actions without any advertising investment.

La Chaux-De-Fonds, Neuchâtel, Ch

Marketing and Communications Director for TAG Heuer Spain, and part of the integration of the brand within the LVMH Group and the creation of the Watch & Jewelry Division. Marketing responsible also for Zenith and Dior Brands during their integration process. +9 years Member of Company Executive Comitee. Team of 4. Main Achievements: • Designed Marketing Plans achieving consolidated +260% in turnover and positioning the Brand in the Top 3-4 in the Spanish luxury watch market.• Managed all Brand International Sponsoring Events in Spain: America’s Cup – China Team & Formula 1 Grand Prix - McLaren Mercedes.• Supervised all Trade Marketing and retail operations as the opening of 1st TAG Heuer Boutique in Spain at Las Rozas Village, brand’s point of sale with highest turnover.Main Responsibilities: • Planning and execution of the Marketing Plan. Coordination of a team of 4 people. • Responsible for PR and Sponsoring activities in Spain. Organization of events and presentations for press, consumers, retailers and commercial teams (launch of new products). • Coordination of external agencies: PR (Nota Bene) and media buying agency (MediaPlanning). • Retail supervision, maintaining brand quality standards, merchandising, team training, cooperative activities and exhibitions among other functions.

Palma De Mallorca, Illes Balears, Es

Tryp Hotels is a Spanish family owned hotel chain, sold to Meliá Group.Reporting to the Sales and Marketing Director, my mission was the organisation of Tryp Hotels presence at Fitur fair 1998 (stand design and construction, activities and team agenda as well as specific commercial material), the redesign of the brand logo and the organisation of the annual convention.

Paris, Fr

Brands: Giorgio Armani, Paloma Picasso and Ralph Lauren. Product Manager with full responsibilities on the marketing, trade and promotion's plan, forecasting and stock control as well new product launches. Team of 2.Some achievements:• Launch of Aqua di Giò by Giorgio Armani, positioned top 3 in men’s fragrances.• Other launches: Polo Sport by Ralph Lauren, Temptations by Paloma Picasso.

Paris, Fr

Assitant Marketing Helena Rubinstein, Giorgio Armani, Ralph Lauren and Paloma Picasso brands.

Fragrance Marketing Group distributes Luxury Cosmetics Brands in the Caribbean and Latinamerican Regions (CLA) As Executive Assistant to the General Manager and Operations Coordinator, my responsibilities included the coordination of all information regarding Marketing, Sales and Operations; organization of weekly meetings, international communications follow up and daily agenda.

Xisdi Learning Track Leadership Essentials: Tackling Covid-19, Crisis Management & Communication / Digital Teams Management / Innovation / Leadership

Dibex - Digital Business Executive Program

Xisdi Learning Track Martech: A New Way Of Marketing, Marketing Technology / Digital / Innovation / Leadership

Ecommerce & Marketing : Digital Training Certificate, Ecommerce, Digital Marketing, Innovation

The Foundations Of Happiness At Work _ Course 1 Of The Science Of Happiness At Work, Human Resources Management

Xisdi Learning Track " Artificial Intelligence & Machine Learning", Digital Transformation / Digital Marketing /Technology

Xisdi Learning Track " Voice Technologies", Digital Transformation / Digital Marketing /Technology

Bachelor Of Business Administration (B.B.A.), Major En Dirección Y Organización De Empresa

Programa De Emprendimiento Y Lidera Activa, Empresa, Gestión, Marketing Y Disciplinas Afines.

Curso Superior En Dirección Comercial Y Marketing

Business Administration (Ciencias Empresariales)

Education record

Ecommerce & Marketing : Digital Training Certificate