Sandra Johnson work email
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Performance marketing leader with a proven track record delivering significant revenue and customer growth at fast paced direct marketing brands. A data-driven strategist with the business acumen and technical expertise to build and optimize customer acquisition programs. Deep experience in subscription and merchandising categories with Retail and eCommerce models. Competencies: - - Lifecycle Marketing- Digital & Traditional Media Strategy- Creative Strategy & Management- Campaign Management- Integrated Marketing- Data Strategy and Marketing Analytics- Martech Integrations- Budgets, Forecasting, P&L- Agency Management - Market Research
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Chief Marketing OfficerArw HomeWashington, Dc, Us -
Chief Marketing OfficerArw Home Apr 2024 - PresentBoca Raton, Fl, Us -
Vp Of MarketingArw Home Nov 2023 - Apr 2024Boca Raton, Fl, Us
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Vp, User Acquisition MarketingIngenio Apr 2022 - May 2023San Francisco, Ca, Us -
Head Of Performance MarketingCrowd Cow Apr 2021 - Jan 2022Seattle, Washington, Us- Responsible for driving new customer growth across digital and offline channels (SEM, SEO, Paid and Organic Social, DM, cross channel initiatives)- Led the marketing budget and forecast planning and drove the channel roadmap to optimize growth objectives for subscriptions and revenue. -
Director Of MarketingFrontpoint Jan 2019 - Jul 2020Mclean, Va, Us- Led the successful go-to-market launches of Retail, TV, and Direct Mail channels and developed the forecasting methodology, data requirements, reporting tools, and infrastructure to support channel growth.- Partnered with Sales and Support teams to develop training tools and competitive insights to support marketing efforts. - Developed new CRM programs to drive product sales and system upgrades. - Led the creative strategy and development for traditional media and email channels -
Manager - MarketingCustomink Jan 2009 - Nov 2018Fairfax, Va, Us- Drove the Integrated Marketing Team’s campaign strategy through insights-driven research to support category expansion goals. Led the marketing creative planning and project management process for digital, TV, email, and direct mail.- Delivered new revenue streams through new channel development across acquisition, lead conversion, and CRM.- Oversaw the launch and optimization of a comprehensive catalog marketing program for DTC and B2B. Led strategy and creative development with the catalog agency and partnered with internal creative team to develop brand guidelines for photography, copywriting, and visual elements.- Developed and led the relationships with media, database and creative agencies to support company growth objectives and marketing goals. -
Marketing ConsultantAmerica Online Feb 2003 - May 2005New York, Ny, Us- Developed budgets and built forecast models for acquisition campaigns delivering +500,000 new customers per quarter.- Built and project-managed marketing schedules and campaigns from budget to post-analysis ensuring forecasted customer growth was achieved on time and on budget.- Led the strategy and project management of the marketing database system that integrated budget, planning, and production’s inventory management system into one tool. -
Marketing DirectorAmerica Online Jan 2001 - Jul 2002New York, Ny, Us- Responsible for delivering +2MM new customers a year. Created complex acquisition test strategies around creative, offer, pricing, database modeling, and segmentation.- Developed a marketing database that operationalized media campaign management.- Collaborated with Partner Marketing to identify and negotiate marketing and database opportunities with key national marketing partners- Led the relationship with the media agency. Negotiated and built out the requirements of annual agency contracts for staffing, planning, database growth, and agency incentive programs.
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Senior Marketing ManagerAmerica Online Jan 1999 - Jan 2001New York, Ny, Us
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Marketing ManagerAmerica Online Jan 1998 - Jan 1999New York, Ny, Us
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Program ManagerAmerica Online Aug 1995 - Dec 1997New York, Ny, Us
Sandra Johnson Skills
Sandra Johnson Education Details
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University Of Illinois Urbana-ChampaignGeneral
Frequently Asked Questions about Sandra Johnson
What company does Sandra Johnson work for?
Sandra Johnson works for Arw Home
What is Sandra Johnson's role at the current company?
Sandra Johnson's current role is Chief Marketing Officer.
What is Sandra Johnson's email address?
Sandra Johnson's email address is sj****@****ink.com
What schools did Sandra Johnson attend?
Sandra Johnson attended University Of Illinois Urbana-Champaign.
What are some of Sandra Johnson's interests?
Sandra Johnson has interest in Cooking, Gardening, Reading, Photography, Fishing.
What skills is Sandra Johnson known for?
Sandra Johnson has skills like Direct Mail, Email Marketing, Marketing, Customer Acquisition, Database Marketing, Direct Marketing, Marketing Strategy, Crm, Segmentation, Strategy, Multi Channel Marketing, Analytics.
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