Sandra Chang Email & Phone Number

Chicago, IL, US

Mountain View, CA, US

Menlo Park, CA, US

Purchase, New York, US

• Create and manage shopper marketing campaigns that solve for customer problems, build brand loyalty, and engage with shoppers
• Build relationships with 6 retailers by presenting full year brand plans and shopper programs to help the sales organization sell in products
• Work with creative and digital agencies to strategize and execute effective shopper marketing campaigns for 6 retailers

Purchase, New York, US

• Brand Pepsi
• Led the digital campaign for new Pepsi flavors by collaborating with creative and media agencies to create impactful and strategic assets to run on key platforms, including Facebook, Instagram, Snapchat, and Youtube
• Launched 2 TV commercials and the digital campaign for Pepsi and food to increase the brand’s situational salience during meal occasions

Purchase, New York, US

• Portfolio Solutions | Packaging Innovation
• Managed the research efforts and innovation process to commercialize new packaging for mini cans, driving +13% in dollar sales
• Helped develop a robust pipeline of packaging innovation by collaborating with multiple agencies to generate and validate concepts
• Analyzed syndicated market data (IRI) to help make strategic business decisions, provide charts for meetings, and track performance

Purchase, New York, US

New York, NY, US

• Collaborated with competitive ad agency and global market research company to manage Weight Watcher's monthly analysis on competitive TV ads
• Gained knowledge on how to interpret and analyze data from media agency reports regarding digital and social media performances
• Led a flash sale for digital marketing by conducting the brief, communicating with the media agency, and extracting learnings from post flash sale analysis
• Planned the fall campaign by managing the marketing calendar, project timelines and various assets
• Completed requisitions and purchase orders for the marketing department
• Photographed and edited creative stills with Adobe Lightroom for marketing content

Burlington, Massachusetts, US

• Promoted Keurig products through social media, online campaigns, on-campus campaigns, and over 20 physical demonstrations
• Communicated with other student organizations to negotiate sponsorships and plan multiple large scaled events with over 100 participants
• Advertised for Keurig’s sustainability efforts and increased its branding presence through online contests and interactions with students

US

• Conducted competitive market research reports for potential product lines Squishable is considering to enter
• Analyzed ideal business practices for Squishable to adopt, such as new warehouse locations and shipping costs that can reduce current warehouse and distribution expenses
• Created pitch letters and contacted over 600 retailers through phone and email to introduce our products and build potential relationships
• Researched on ways to publicize our product campaigns through social media and news by communicating with over 30 bloggers, editors, and reporters

US

• Managed a team of six summer interns through hosting weekly meetings and delegating tasks to optimize the company's internal operations
• Organized approximately 40 summer health fairs and demos all over Manhattan for interns to participate and expand sweetriot's branding presence
• Established official Standard Operating Procedures for the company regarding internal operations and internship tasks, such as trade show set ups, health fair and demo procedures, tracking fulfillment, and more
• Trained summer interns on daily office internship tasks, health fair tasks, demo procedures, quantitative data tracking processes, and more
• Updated and posted sweetriot's Fall/Winter internship positions on various university career websites and local bulletins

US

• Built strong relationships with grocery buyers and managers (from Wholefoods, Fairway, etc) through negotiations about product placement, price tags, display cases, bulk promotions, and more.
• Stimulated sales through demos at grocery stores all over Manhattan, interacting with thousands of customers and educating the local staff about our products
• Promoted sweetriot's brand by installing shelf talkers at numerous stores and distributing samples to top NYC companies

Bachelor Of Science In Business, Marketing, Computing And Data Science

High School Diploma