• Own and execute brand presence through social media, web, and email strategies, implementing best practices and utilizing data and insights for continued evolution • Embody the brand and audience and leverage followers and industry for insights, content, ideas and innovation• Leverage brands and consumer/patient insight to engage and foster strong consumer engagement across digital platforms• Manage the internal and external marketing efforts of the brand• Manage Patient… Show more • Own and execute brand presence through social media, web, and email strategies, implementing best practices and utilizing data and insights for continued evolution • Embody the brand and audience and leverage followers and industry for insights, content, ideas and innovation• Leverage brands and consumer/patient insight to engage and foster strong consumer engagement across digital platforms• Manage the internal and external marketing efforts of the brand• Manage Patient Communication Software (i.e. Solution Reach), including scheduling and disseminating patient requests•Manage Patient Reactivation Software (i.e. Brevium) including scheduling, reporting and disseminating patient request•Introduce and assist with internet and marketing packages (Blue Ocean interactive)•Manage digital (organic and paid) channels, and track, and analyze all digital marketing efforts •Create Marketing collateral as needed for both corporate and practices (i.e. trade show banners, email blasts, flyers, posters, ads, concepts for radio, seasonal campaigns for specialty services, Lasik, cosmetic, PIOLS, Kamra, Cataracts, Flex-Spending, etc.)• Maintain and develop reports that provide information needed for internal and external marketing efforts (includes calendar of events and/or special campaigns) •Provide high quality, consistent image and messaging in all communications (digital and traditional media) • Communications with area media to ensure the image portrayed is of the highest professionalism and quality •Community engagement • Social media planning and community management •Develop/create internal marketing materials• Develop/create direct mail campaigns•Create and distribute monthly, electronic Newsletter• Manage and maintain online reputation of practice •Manage Electronic Patient Communications (i.e. electronic appointment reminders & confirmations, birthday greetings, newsletter, eye wear notifications, electronic post appointment surveys, etc.) Show less

• Support six eye surgeons for scheduling and referrals of over 600 patients per week• Provide patient and physician support to one primary surgeon for patient intake and complex scheduling; work with schedulers, anesthesiologists, nurses, and the doctor for over 60 procedures per week• Excellent at providing information and comfort to patients in high-stress environments

• Made 125 daily outbound calls to potential merchants across the country; developed and cultivated leads• Learned successful approaches to the marketing of small businesses and articulated Signpost’s services, benefits, and processes; met all monthly sales targets • Participated in weekly sales meetings and shared market feedback

• Provided marketing support to two executives and worked with over 100 business clients from lead generation to account management• Communicated with clients to complete the new account setup process; attained business information for client's business directory and map listing submissions• Set-up Google Analytics and Google Webmaster Tools for client website reporting; accomplished the completion of goal conversion setup through Google Analytics for each new client• Researched and… Show more • Provided marketing support to two executives and worked with over 100 business clients from lead generation to account management• Communicated with clients to complete the new account setup process; attained business information for client's business directory and map listing submissions• Set-up Google Analytics and Google Webmaster Tools for client website reporting; accomplished the completion of goal conversion setup through Google Analytics for each new client• Researched and selected keywords, and made on-site content changes for optimal performance• Utilize Salesforce to ensure account efficiency and organization• Planned events and video filming sessions for the Founder, CEO, and CFO Show less